Investigating Bizop Lead Generation Tactics
Dave Ledoux
Why would you ever possibly need to generate leads online?
Simple.
1. You have your own business that needs leads.
2. You have a business brokering leads for others.
The lead generation business seems simple. As long as by simple you mean incredibly complicated.
Thinking like a scientist is vital. It’s all math. You’ll be constantly working on conversion rates of your landing pages to improve them. By boosting your landing page conversions you’ll bring down your cost per lead.
Here are 5 examples of landing pages for a variety of business opportunities.
Notice how each one tests a hosts of variables:
1. Affiliate Bizop
2. Debt Leads Bizop
3. Franchise Leads Bizop
4. Debit Card Bizop
5. Free Marketing CD Bizop
Question. Which landing page is the best?
Here in lies the paradox. The landing page that YOU like best is not necessarily the ones that converts the best!
Is adding video better or worse?
Does audio perform better or worse?
Does color matter?
How many fields of information can you collect without a drop in conversion?
Do pop-up boxes increase or decrease conversion?
Does something as simple as a font matter?
I highly recommend you create a version of an online “swipe file”. Bookmark landing pages of bizops that you see advertised a lot. Revisit them regularly to see their working tests. Notice how they are constantly testing variables! If they do it, does it make sense for you to as well?
Sites that are regularly advertised are generally profitable. What are they doing to make their process work?
Thinking like a scientist is essential! Keep your curiosity alive and ask yourself good questions.
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Posted on: Monday, October 15, 2007 at 10:33 am 
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