Working with an Expert vs. DIY SEO
Rosanne Lim
Like many areas in web development, there is a long-standing argument whether it is better to learn and practice SEO or if it is better to outsource this task to professionals. There are advantages and disadvantages on both sides and it is important to weigh these aspects against each other before making the final decision.
Advantages of working with an Expert
· Diverse experience – professionals have several years of SEO experience so they know what to expect from search engines as they conduct the optimization of your site. They can also understand ranking data and interpret “hiccups” in the search results that indicate certain trends that should be avoided or implemented.
· Link building know-how – experts can easily identify communities and the sites relevant to your website. SEO experts also have an extensive link acquisition experience and can recognize whether certain sites want reciprocal links, paid links, etc.
· Network – SEO experts have contacts within the SEO industry. These contacts may be experts in niche areas and this can have a huge impact on the success of your site.
· Managing possible problems – experts are competent in identifying and solving possible issues that arise from low ranking, lack of indexing, and penalties from search engines. This is very hard still to develop without years of experience.
· Time savings – SEO can be time-consuming. An SEO professional have the necessary process of optimization so that you can have the advantage of great service in the least possible time.
Advantages of DIY
· Learning from your actions – the SERPs will tell a SEO newbie about what tactics work and what doesn’t. Links, on-page changes, and timing are also fully visible so it can be a good learning process.
· Complete control – you are in control over your site’s progress. There is no question as to what or who created a certain link or changed the content.
· Cost savings – Doing the SEO process yourself means that you would not have to hire another person to do the job for you. If you know that your time is less expensive than an outside provider, DIY can be a good way to save money.
Posted on: Monday, June 16, 2008 at 3:18 pm 
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