Monthly archive of 24. June 2008

Working at Home and the Two-Foot Buffer Zone

Tuesday, den 24. June 2008

Remember the Seinfeld episode when Jerry’s parents phone to announce their plans to move in with him?
Jerry: They’re not going back to Florida. They’re moving here.
George: What? Why?
Jerry: Because your parents are going down there. My buffer zone just went from twelve hundred miles down to two feet! You gotta do something.
George: Hey, I’m sorry, [...]

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Does SEO have a future?

Tuesday, den 24. June 2008

For last couple of days, there had been lots of talks in the web on “SEO has no future”. Some renowned bloggers and publishers talked a lot on this issue and in the process lots of links were generated and at the end of the day, everybody was happy. Some people thought that these were nothing but marketing (getting links) gimmick and that’s why lots of big guns fired.

Does SEO have a good future?

There is a simple market rule - if there is a need in the market and if you can deliver quality product, you have good chances to stay in the business. And this rule applies to SEO too. Perhaps I have a classic example to justify that there is a need of good SEO in the market.

Who is the undisputed search service provider - undoubtedly it is Google and almost 79% of organic traffic is generated from Google itself. But did you ever search in Google for search engine! Just click on the link and try to find Google out there? Where is it?

Now search for Google’s back links and do some research on the anchor texts. The pattern is simple - the majority of back links have the anchor text “Google”. To add to it, Google’s home page does not have the term “search engine” in its homepage - Google.com. And the end result is that you cannot find Google for the search term - search engine.

People type Google.com in the browser to enter web. Now think about the situation in a different way - if Google had to fight to rank high in the Google’s SERP for the keyword “search engine”, could it ignore SEO? And now, just think about your situation. Do you have enough “word of mouth” support and bigger budget to create and promote your brand offline via advertisements? Did you calculate ROI?

However, I would like to add another point here - if you do not offer quality product, SEO cannot sustain you for long. SEO can get you targeted customers but you need to be extra careful to offer them quality product so that next time they come back to your site directly.

Now, going back to the original story - a lot of bloggers have got some link love in the controversy - as expected.

Are you planning something? 

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Community Radio That Solves Problems

Tuesday, den 24. June 2008

The big city paradox: the denser the population, the more isolated you feel. This was the case even in hospitality-renowned Thailand’s big city, Bangkok. Then RDCK (Ruam Duay Chuay Kan or “Come Together to Help Each Other”), a community FM station, went on the air and brought everyone a little bit closer together.
In its latest [...]

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Easily Add & Manage Blog Advertising with MaxBlogPress Banner Ads Plugin

Tuesday, den 24. June 2008

If you want to run banner ads on your blog, you have a number of hurdles you need to overcome. And if you aren’t very HTML or PHP savvy, then it’s even a little more challenging.
I use OpenAds to run the ads on Sparkplugging.com. It is a full-featured ad server that displays ads, manages impressions, [...]

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