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Does SEO have a future?

June

24th

Roy

For last couple of days, there had been lots of talks in the web on “SEO has no future”. Some renowned bloggers and publishers talked a lot on this issue and in the process lots of links were generated and at the end of the day, everybody was happy. Some people thought that these were nothing but marketing (getting links) gimmick and that’s why lots of big guns fired.

Does SEO have a good future?

There is a simple market rule - if there is a need in the market and if you can deliver quality product, you have good chances to stay in the business. And this rule applies to SEO too. Perhaps I have a classic example to justify that there is a need of good SEO in the market.

Who is the undisputed search service provider - undoubtedly it is Google and almost 79% of organic traffic is generated from Google itself. But did you ever search in Google for search engine! Just click on the link and try to find Google out there? Where is it?

Now search for Google’s back links and do some research on the anchor texts. The pattern is simple - the majority of back links have the anchor text “Google”. To add to it, Google’s home page does not have the term “search engine” in its homepage - Google.com. And the end result is that you cannot find Google for the search term - search engine.

People type Google.com in the browser to enter web. Now think about the situation in a different way - if Google had to fight to rank high in the Google’s SERP for the keyword “search engine”, could it ignore SEO? And now, just think about your situation. Do you have enough “word of mouth” support and bigger budget to create and promote your brand offline via advertisements? Did you calculate ROI?

However, I would like to add another point here - if you do not offer quality product, SEO cannot sustain you for long. SEO can get you targeted customers but you need to be extra careful to offer them quality product so that next time they come back to your site directly.

Now, going back to the original story - a lot of bloggers have got some link love in the controversy - as expected.

Are you planning something?