work at home cooks with preschooler
Wednesday, den 25. June 2008My preschooler has been coming home with stories to tell. This work at home mom here is always curious about his messy school t-shirt and it’s fascinating to hear about his cooking expeditions in class. I’ve never been too adventurous in inviting him to join me in my daily cooking. As a work at home, [...]
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work at home and online buying
Wednesday, den 25. June 2008Though we’ve been working in a home office for the last five years, we still prefer to buy our office stationery in the nearby stores than getting them online. Online shopping is great when you have lots of items to purchase or if the items are cheaper than the traditional stores but for small or [...]
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New Research Reveals Teens are Taking Control of the Remote
Wednesday, den 25. June 2008In the first of a three part series, the Teen Lab at Alcatel-Lucent has revealed that time shifting is the new rule for today’s youth in terms of TV consumption. Apparently, parents are no longer… … continue reading
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The Pal You Can Punch
Wednesday, den 25. June 2008While there’s something rather perverse about naming this semi-anthropomorphic stress toy “Sweety”, as a device, it does serve a purpose. Sweety is a virtual friend who can help people understand and deal with stress. It… … continue reading
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Why you Will Always be Vulnerable to Recession with a “Dollars for Hours” Mindset
Wednesday, den 25. June 2008Last week, I had an aspiring entrepreneur contact me and ask me if she could ‘pick my brain’. She was stuck in the corporate world and described herself as ‘obsessed with entrepreneurship’. She felt like her job was sucking her dry, and said she had a driving desire to start a business support/virtual assistant business [...]
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Wii Fit Gets Results
Wednesday, den 25. June 2008If you doubt the effectiveness of Nintendo’s Wii system for getting in shape - think again. Micky DeLorenzo, the man who lost 9 pounds only “working out” with Wii Sports has beat his former personal… … continue reading
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Ruby Pseudo Talks To Heron Preston
Wednesday, den 25. June 2008Last week, speaking on behalf of Streative in Madrid, I had the opportunity to share a stage with PSFK friend Heron Preston. I had a few minutes to catch up with Heron offstage and… … continue reading
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Moo Moves Into Business Cards
Wednesday, den 25. June 2008We’ve mentioned unique printing company Moo before. Now they’ve gone into business cards. Richard Moross’ 4 year old company is known for their fun, mini sized calling cards. Starting next week they’ll also be offering… … continue reading
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How do you fight duplicate content problem?
Wednesday, den 25. June 2008Whenever a webmaster starts talking about duplicate content issues, the very next word that drops in is - “Google” (can you think of ‘duplicate content issue’, PageRank, ‘paid link’ and ‘Google’ in separation! Lol… would you like to add some more tags!).
And lately there had been lots of talk on duplicate content issue at Google’s Webmaster Central Blog. You can also find lots of other pages issued by Google on the same topic.
Google says that it always thinks from a visitor’s perspective. Certainly - visitors are the most integral part of their business model and who sells information more than Google!
I agree at one point with Google that there is ideally no need to use duplicate content within a website - it does not help your visitors at all and there is no need to distribute concentration in different pages to serve the same purpose. If someone has done proper keyword analysis before planning the site structure, there should not be any problem in keyword or content distribution. And you can easily write different footer text (a common SEO trick) to optimize all pages of a website.
However, this is not so simple when you are operating a product based website.
We often find that a range of products have similar features with minor differences. Or maybe, the same product is being manufactured by different companies. Thus while writing about them you cannot be 100% unique - what do you do in such a situation?
This is a bigger problem for those who are not manufacturers of the product and the manufacturers have their own websites to sell it directly. For example, if you are selling something like an iPod in your website, it is very difficult for you to be different from what is already there in other websites or there in Apple’s own website. You job becomes more tough in proportion to the products’ popularity. And as a seller, you cannot afford to link to those main websites for more information as they are selling the product in their website too. Who want to loose a hard-earned prospective customer!
Take a look at websites like eBay. They are full of duplicate content for the same reason.
How do you overcome such problems? Tell us your stories:
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PSFK Conference Asia (!)
Wednesday, den 25. June 2008We have booked an auditorium at the Singapore Management University on October 9th and are working with Brian Tiong on the planning of our first event out East.
The event is titled PSFK Conference Asia… … continue reading
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