The Sameness of Fashion
Monday, den 30. June 2008Lens Culture brings us a book of photographs by Hans Eijkelboom that explores patterns of fashion and art in three cities across the globe: New York, Shanghai and Paris.
The brilliant design of the book… … continue reading
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The Google Content Network
Monday, den 30. June 2008After conquering the worlds of search and advertising, Google has set it’s sights on entertainment. It was announced today that Family Guy creator Seth Mcfarlane is teaming up with the search giant to “reinvent mass… … continue reading
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And the Winner Is…Fast Food
Monday, den 30. June 2008With the threat of decreased consumer spending and a weak U.S. economy, fast food chains have had the most to gain from value-driven, price conscious consumers. Brands have employed a wide range of strategies to… … continue reading
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Do you want your brand name to be your domain name or TLD?
Monday, den 30. June 2008What is your name? Bill Gates?
Cool; would you like to book a domain like www.bill.gates/ and would you like to publish your retirement plans at www.bill.gates/retire-plans.html?
If you are Bill Gates, you can have it; but you will have to wait until the second quarter of 2009 and you must prove that you are Bill Gates and you have a well established brand name to book that domain.
And it is not a joke. We are moving into a new era - ICANN has approved a recommendation from the global stakeholders to introduce new TLDs to the Internet’s addressing system. And this is what they call the “Biggest Expansion in gTLDs Approved for Implementation“.
This decision is not finalized in one day. It has undergone major discussions and planning for last six years.
However, you cannot have any TLD you wish. You must have an established brand that you would need to put forward as an application to the ICANN (responsible for the global coordination of the Internet’s system of unique identifiers like domain names). Your application and brand equity will be properly evaluated by ICANN before allowing you the domain name. Perhaps, they would try to ensure that, none but McDonald’s get the domain name http://www.mc.donalds/. It is not just about first come - first serve. And to add to this, anyone can place objection during the evaluation process (BTW, ICANN will not be the only decision maker when someone places an objection).
So, those who are planning to earn some more money from domain trading, should be a little bit disappointed (domain trading is a big business and you can still do well from regular TLDs like .com or .net) to loose such a big opportunity.
How much would it cost?
This would cost you a lot more than premium domain names. According to Dr Twomey, it may cost you something around a six figure amount ($$$,$$$) to book such a domain name. And this is not a big deal for established brands.
By 2009, we will have more than just 21 TLDs to fight for. But don’t you think it would make a common man’s web browsing more critical? At present, we have a naming convention and people are used to it. Won’t it be more confusing as far as recollection is concerned? And what if the same name exists for two brands in two countries - which would get the domain name?
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Most Popular Articles From The Last 7 Days
Monday, den 30. June 2008Our top five articles from June 23 - June 29, 2008. Results are based on Google Analytics and in order of overall page views
We Need More Power, Keep Dancing! - Dan Gould
Magical Image Digesting Duck… … continue reading
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PSFK Conference San Francisco Speaker Jeremy Townsend
Monday, den 30. June 2008We are thrilled to be having Jeremy Townsend of The Ghetto Gourmet joining us for PSFK Conference San Francisco 2008 on our “San Francisco Snapshot” panel, where passionate SFers will discuss what aspects of local… … continue reading
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Fuji Kindergarten Fosters Open Learning
Monday, den 30. June 2008Frequent readers of PSFK will note we’ve been keeping an eye on inspired school designs that aim to create innovative places for learning. The recent renovation of the Fuji Kindergarten in the Tokyo suburb of… … continue reading
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Event: Frango Rock! at the Brecht Forum
Monday, den 30. June 2008Frango Rock! is a photographic collection of people, places, and inspiration from around the world, captured by photographers Mike Vargas and Tat Ho Yee. The two New York-based photographers collaborated on a filmmaking project that… … continue reading
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The Blobwall Pavilion
Monday, den 30. June 2008A staple of building construction for ages, the brick has gotten a sleek makeover. Architect Greg Lynn has designed an updated version made of lightweight recyclable plastic. Each tri-cornered unit can be mass produced, and… … continue reading
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Newest Hires at Zappos are Robots
Monday, den 30. June 2008Zappos is streamlining their already zippy shoe delivery service by replacing humans with robots in their Kentucky warehouse. Management and fetching of products in the e-tail’s inventory facility will now be managed by Kiva Systems’… … continue reading
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