Crazy Japanese Game Shows Come to American TV Audience
Monday, den 30. June 2008Fans of Japanese game shows, such as Human Tetris and Slip ’n’ Slide bowling, will be happy to know that American producers are planning on emulating them for US TV audiences. The New York… … continue reading
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PSFK Conference San Francisco Speaker Ezra Cooperstein
Monday, den 30. June 2008We’re excited to have Ezra Cooperstein, Vice President of VC2’s Development and Production at Current TV, on our “Collaboration & Co-Working” panel at PSFK Conference San Francisco 2008. Alongside Andrew Hoppin of NASA, Cooperstein… … continue reading
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Jay Z At Glastonbury - Hip Hop Is Rock & Roll
Monday, den 30. June 2008Jay Z’s appearance at Glastonbury as the headline act caused a lot of debate in the UK. Some wondered what a rap act was doing in the preserve of rock - but others, including Jay… … continue reading
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Rhapsody Gets Into MP3s
Monday, den 30. June 2008Rhapsody has announced that it is going to start selling MP3 music files. Previously, the company streamed music to subscribers for a monthly fee - but the music could not be downloaded.
Although certain manufacturers… … continue reading
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Jobs We Love
Monday, den 30. June 2008The latest pick of top jobs at our listings site: jobs.psfk.com … continue reading
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Proper keyword research without spending money
Sunday, den 29. June 2008We often say the keyword research is the most important part of webpage development. However, if you want to do proper keyword research, you would need to pay subscription fees. For example, Wordtracker would charge you something around $59/month or $329/year. For a blogger who is not earning enough from his or her blog, this amount may seem very expensive.
Another big problem is that, for a blogger keyword research is a continuous process if they want to get enough visitors to their blog (ideally before publishing any post, you must do some keyword research - do you?). Especially, if you are looking to target keyword long tail, you must subscribe to one of them (unless you are experienced enough to guess it right.). And thus there is no other option but going for the yearly subscription to save some $$ in the long run.
But is there any other way to keyword research?
There are some free keyword research tools in the web. Though all of them are free, you may not expect complete result from a free account except from Google AdWords (even though Google AdWords is not primarily a keyword research tool, it is close enough to help you).
So how do you start?
At the very beginning do guess some keyword on the topic of your blog post. Prepare a small list - it is better to be generic. For example, if you are writing a post on proper keyword research for bloggers, “keyword research” or “free keyword research” should be taken as generic keywords. Now use those free tools to find out other variations of these keywords that your target audience is actually using.
So do you think that you have got all the keywords you want?
Ok, let’s go a bit deeper - now use these keywords to search in Google (.com or .co.uk or .com.au - depending on your target market) and find out how many people are targeting these keywords. You can also go for exact search (use the keywords in the “”) to know how many people are using that exact key phrase. This would give you a lot of idea on your competition.
Now you are ready to get your targeted phrases. Good key phrases should have more searches and less competition.
You can also try using Google Suggest or Google Trends if you need something more.
Trust me; the time you are spending in the process is worth it. And if you are writing some post as a linkbait, you simply can’t afford to ignore it.
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Implementing tags in an ecommerce website – is it worth?
Saturday, den 28. June 2008Tagging is undoubtedly a web 2.0 phenomenon and it may actually hold hands with the visitors or readers of a website. (Take a look at Amazon Unspun. Do you remember that Amazon has already taken a great marketing strategy by implementing a simple section - “Customers Who Bought This Item Also Bought…” at the end of a product?)
And undoubtedly, it can help you a lot in case of SEO and more importantly, keyword optimization. At least we are trying it in one of our client’s website.
What happens in a traditional product based websites? They line up different products under different categories and sub categories and put everything into the sidebar.
But what if we change the website layout and place a tag cloud at the top of the page and associate the popularity (voting or page views) of the product with related tags (keyphrases)?
I am implementing this idea in a website that connects service providers with respective buyers in a local niche. The main reason why I had to take such a step is that they had around 2000 keywords along with 170 categories and more than 1500 subcategories.
Now, to keep things simple and to keep almost everything into the eye fold, I was looking to do something different (obviously not for the sake of being different). Another big reason to implement tags was keyword targeting. If I had to accommodate maximum number of keywords in the home page, it would have looked like SPAM. And at the same time if I needed to use all the categories into JS Dropdown menu, it wouldn’t have passed any value to the internal pages. To add to the situation, we did not want to keep the product beyond two clicks.
Apart from adding tags in the home page, we introduced tags in the category pages too. Thus the category pages had sub categories and products as tag along with the popular products under that category.
We are yet to come into some definite conclusion as the whole system is only a few days old. Soon we would come to know about user experience and make necessary changes (we may scrap the idea of tagging too if it does not work effectively).
What else, do you want to know the name of the website? Oops, can’t disclose client’s identity.
But what do you think about that?
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How to Develop a Good Website for Better Business Online
Friday, den 27. June 2008As SEO Consultants, we almost always need to work on websites that are already running for quite sometime. I often call myself website doctors when I need to tell someone (who does not know much about web) about my job or job responsibilities.
Anyways, the trend is very simple; people start a website thinking that it would get them business. Or, after running a website for sometime, they come to know that SEO can improve their business. But by the time we get those websites, it is already late. Often we need to recommend complete remodeling of the website. And at this point, most of the clients are never too happy to implement any major change.
When should one start thinking about SEO?
SEO runs hand in hand with the business model - the goal you want to achieve after a certain point of time and after certain amount of investment (both time and money). And if your website is your only business outlet, there should not be any doubt about thinking SEO from the very beginning.
What should be the common website development flowchart when you have identified the goal or objective you want to attain?
Understanding the target market and competition > Brainstorming and identifying proper keywords > selecting a good domain name > Developing the website > Evaluating end user experience > Redeveloping the website (to be continued…) > Closing Goal
And in the “developing the website” section - some on page factors (content, design navigation, optimization etc.) and almost all the off page factors (link building, organic and inorganic promotion, tracking competitors etc.) get in and it continues throughout the lifecycle. But the whole process becomes tougher when the client has made some big mistakes in the initial stages of development. And more importantly, the problems become more acute when clients do not want to share the complete history of the website development process. It creates lots of puzzling situations for us.
But what if you consult a good SEO consultant when you have developed an idea to start your business online? He or she may guide you step by step. If this is a problem and you do not invest on consultation, please do some extensive research on SEO to get some idea about how to start a business online. At least, you would come to know what you need to do to stay in the first track of web business.
I often say one thing - a good idea is not good enough unless properly executed. Same rule applies to your business too.
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Globalization Keeps Money Pumping Into Art
Friday, den 27. June 2008With all the news of skyrocketing food and gas prices, it’s interesting to note that the art market is still going strong. A Monet waterlily painting– Le Bassin aux Nymphéas - just claimed a… … continue reading
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Nike’s Build Your Team Kit at Niketown, London
Friday, den 27. June 2008Visitors to Niketown in London can go beyond building their own sneakers at the Nike ID shop - they can now design their entire outfits with the new Build Your Team Kit. Designed by R/GA… … continue reading
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