Is Hipster Homogeneity Killing Culture?
Thursday, den 31. July 2008Adbusters has a controversial essay questioning whether or not today’s youth culture is inbreeding itself into oblivion. They use the dreaded word “hipster” which tends to make people argue about the definition and miss the… … continue reading
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Jobs We Love
Thursday, den 31. July 2008Some great jobs you should apply for, listed on our jobs site:
PSFK Interns - Editorial / Consultancy
NYC : Learn to inspire
Trend Analyst, Design & Innovation Company
West Coast : Ideation, strategy and concept development
Senior Planner, mcgarrybowen
New… … continue reading
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How do you use Google AdSense?
Thursday, den 31. July 2008Do you use Google AdSense to monetize your blog or website!
Did you ever thought why Google added two arrows in their AdSense banner to show more related ads?
Google is not a big fool to make and sustain such a drastic change in AdSense (their biggest source of income) without any thought or successful experimentations. And I am sure that Google knows what they are doing.
But this implementation makes one thing pretty clear to me: people click on the link - intentionally. Yes - either they click on the link even after knowing that it is an advertisement or they know nothing about it.
Why I am thinking in this line?
If you see normal AdSense code positioning by webmasters, you would find that they try to blend it with the template or other links. To put it in other words, they try to hide the advertisement and wait for the visitor to click - unknowingly. In fact, when you try to get the code of text link ads from Google AdSense, the most common choice is “blend with template”. Just take a look around and you would know what I mean. Is this time to change our common habit!
Let’s consider some points - reasons why people click on the link!
- They want more information and the tagline of the ad serves the purpose.
- The offer is too lucrative to ignore
- People never knew that those are ads and thought to be some ordinary links.
In first two cases, perhaps it does not matter if it is an advertisement or just another link. And thus there is no need to hide the advertisement. But what about the third one?
Do you need to hide the ads in situation no. 3?
I read about a survey somewhere that concluded that general people don’t really know that first few links in Google SERP are ads. And they actually click on them. So, is there any need to hide the ad from them?
What are your views?
What do you do?
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Unique Interior Design: Salt Lined Rooms For Relaxation
Thursday, den 31. July 2008Omotesando, Japan is home to an interesting concept spa called Saltasia. It’s a female only spa featuring salt lined rooms that promote anti-aging and relaxation. Kept at a comfortable 41°C, the rooms provide a a… … continue reading
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Marktd Hates Latest Guinness Ad
Thursday, den 31. July 2008The guys over at PSFK’s Marktd site think that the new ad from Guinness is unbelievable:
Unbelievable in the negative use of the word… Now we have an ad with people switching on and off lights… … continue reading
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Using Physical Objects As Passwords
Thursday, den 31. July 2008Using a stapler to open Photoshop? A Notebook as your email password? A project from the Tangible Interfaces class at MIT gave birth to a weird but potentially useful idea - using physical objects as… … continue reading
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Video Is The New Text File / Infomercial
Thursday, den 31. July 2008Make Magazine make an interesting comment on their site about how video (like the one in this post) has become the new user-manual and that we, or at least tech-geeks don’t tend to learn… … continue reading
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Terminology: Citizen Engineers
Thursday, den 31. July 2008A few months back we interviewed Chris Anderson, editor of Wired magazine, about his views on the trend of open source hardware (read it!). In the interview Anderson told us to watch what the guys… … continue reading
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Cadillac: We’ll Go Efficient When Consumers Want Us To
Thursday, den 31. July 2008Jalopnik points us to news that Cadillac have, erm, said they are prepared to downsize their cars’ engine size when consumers decide they want to have more efficient cars. Auto Observer covers a recent speech… … continue reading
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Bay Area Innovators: Gustaf Alströmer of heysan!
Thursday, den 31. July 2008Noticing that there were no standard protocols for communicating between mobile phones and desktop computers, Heysan! is a mobile web based service that enables people to use any Instant Messaging service to chat through their… … continue reading
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