Transformation from Watch to Cell Phone Now Truly Complete
Wednesday, den 2. July 2008When’s the last time you wore a watch? With the cell phone having become an indispensable accessory, the wristwatch has become all but obsolete, worn more often for fashion or status than for its actual… … continue reading
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Replate: Open Source Food Activism
Wednesday, den 2. July 2008Replating is the term coined by design studio Language In Common for the simple act of giving away leftover food by leaving it on top of garbage cans. Sort of a small scale version of… … continue reading
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14 Boomer Blogs To Follow
Wednesday, den 2. July 2008PSKF recently completed some trends and product ideation consultancy for a client around the subject of Baby Boomers. Here are some of the best blogs we monitored for inspiration (in no particular order):
* 20plus30
* Boomer
*… … continue reading
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APC Selling Pre-Worn Jeans
Wednesday, den 2. July 2008French clothing company APC has come out with new jeans that are either innovative or ridiculous depending on your point of view. The “Butler Worn Out” series are weathered, not by the traditional sandpaper method… … continue reading
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Great future for Flash designers ahead - thanks to Google
Wednesday, den 2. July 2008For a long time, SEO experts are having big fights with web designers. And one of the most common situations is when the designer wants to develop Flash based website and the SEO experts want to have more content in the page to play with search engines.
Perhaps, now, when Google is able to crawl flash based content (thanks to Adobe), the fight should end in one front (though you have lots of issues yet to be solved with your designer) at least. As a SEO, all you need to do is to tell your designer to follow the list provided by Google on Flash design.
Anyways, web designers get ready to create more flash based designs and developers get ready to add more interactivity within the flash content.
There is a reason why I pointed interactivity in the last paragraph. If you read the tips (or FAQ) provided by Google, you would find that, they will be crawling only the texts in a flash file (it is still weak in reading images). As they put it - “We’ve developed an algorithm that explores Flash files in the same way that a person would, by clicking buttons, entering input, and so on“.
What does it mean?
It is time to be more and more interactive with the target visitors.
HTML or Java has their own limitations. Java is better than HTML to make a site interactive but Java cannot provide you the edge over search engines as the normal HTML.
In the same way, videos or slideshows have there own limitations - you would still need to use texts to optimize a video clip or podcast or slideshow for search engines.
With this latest update in Google’s algorithm, you can somehow overcome all these problems. You can interact more freely with your target audience and guide them as you wish throughout the process. At the same time you can remain a search engine friendly website.
And guess what, Flash designers and visualizers would be in great demand for next couple of years until Google starts reading images.
However, I would like to point out one thing - do not make your Flash file to heavy and do not use Flash unless it is very important. Plain text is still the best option for the information seekers and web is full of them.
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Weeds Are The Fuel Of The Future
Wednesday, den 2. July 2008Kudzu is an extremely fast growing plant, usually considered a weed that can grow up two two inches a day. A native plant of China, it was first introduced to the USA in 1876. It… … continue reading
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Facebook Event Causes Citywide Alcohol Ban
Wednesday, den 2. July 2008A Facebook organized party that was to be held in Torbay, Devon has been cancelled after British police used unprecedented powers to force the whole town to stop selling alcohol. More than 7,000 Facebook… … continue reading
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Meditation For Kids In An ADD World
Wednesday, den 2. July 2008Kids today are increasingly prone to social, mental and environmental stresses that lead to hyperactivity, ADD, frantic multitasking, and distraction. How can this tide be turned? A program in Bangkok, Thailand called the “Mind and… … continue reading
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Not Your Typical Corporate Park
Wednesday, den 2. July 2008Hoping to inspire 9-to-5ers to take advantage of the glory of summertime outdoors, the City of London will be transforming St James’s Park into an outdoor office space for two days, from July 3 to… … continue reading
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Damien Hirst Throws a Block Party
Wednesday, den 2. July 2008Damien Hirst, the highest paid living artist and most provocative of the YBAs, is becoming a free agent. The art world’s answer to Reggie Jackson says he will sell his latest body of work at… … continue reading
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