Transformation from Watch to Cell Phone Now Truly Complete
Orli Sharaby
When’s the last time you wore a watch? With the cell phone having become an indispensable accessory, the wristwatch has become all but obsolete, worn more often for fashion or status than for its actual time-telling capability. Bringing the transformation full circle (not sure if they recognize the irony), Tag Heuer is launching Meridiist, a luxury cell phone possibly created for those who aren’t buying Tag Heuers anymore.
From Trendhunter:
The Tag Heuer Meridiist mobile phone is made from watch-making stainless steel and has two unscratchable 60.5 carat sapphire crystal displays. It displays the time in a 96×76 monochromatic OLED screen in the upper part of the phone and comes with a 2.0 megapixel camera, MP3 player and bluetooth technology.
It looks pretty nice, and judging by the attention to detail with which watchmakers approach their craft, one would imagine that the Meridiist is built to exacting specifications. At the same time, as Gizmodo rightly points out, when you take a good look at the phone’s specs, there’s not much that you can’t get elsewhere. Which leaves us wondering what the $6100 price tag really gets you, besides a really fancy way to tell time.
Posted on: Wednesday, July 2, 2008 at 10:23 pm 
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