Exit Signs Come to Life
Monday, den 7. July 2008We Make Money Not Art points us to this neat project displayed at the Royal College of Art Show, a playful take on typical exit signage. Designed by Freddie Yauner, a graduate of the… … continue reading
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Virtual Lanlords and (the Lack of) Free WiFi
Monday, den 7. July 2008Joanne Lee from the Singapore based The Straits Times comes up with an interesting term that complements some of the experiences Team PSFK encountered during some recent travel (- and we’re thinking we’re not the… … continue reading
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Despite Credit Crunch, Peer To Peer Lending Remians Popular
Monday, den 7. July 2008After launching in 2005, Zopa has managed to recruit over 200,000 lenders and loan takers, the peer-to-peer lending website reports. The loans that Zopa has enabled between people as funded the purchase of 13 boats… … continue reading
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Online Statistics That Lie
Monday, den 7. July 2008Over on Silicon Alley Insider, Fred Wilson VC points to three over-used statistics that, he says, might sound good but don’t add up to much. He says it’s best to ignore RSS subscriber numbers, Facebook… … continue reading
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Simple Word Graphic Tool
Monday, den 7. July 2008I love making graphic images for my blog like this one below.
This takes time and can be fiddly.
Now there is a tool/toy you can play with that will create a graphic for you. It has the wonderful name of Woodle.
So what can you do with this:
Type in your URL. This what came out for Thinking [...]SHARETHIS.addEntry({ title: “Simple Word Graphic Tool”, url: “http://www.thinkinghomebusiness.com/2008/07/08/simple-word-graphic-tool/” });
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Marketers Are The New Record Labels
Monday, den 7. July 2008Brands and companies are taking on the role of record label as the old model of music distribution continues to die. Proctor & Gamble, Nike, Red Bull, Unilever, Converse and Bacardi are all forming relationships… … continue reading
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“No Car Day” in Kunming, China
Monday, den 7. July 2008In 2007, Kunming, China joined over 100 cities around the country for a “No Car Day” (无车日). One year later, Kunming has upped the ante by instituting a “No Car Day” on the last… … continue reading
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Most Popular Articles From The Last 7 Days
Monday, den 7. July 2008Our top five articles from July 1 - July 6, 2008. Results are based on Google Analytics and in order of overall page views:
We Need More Power, Keep Dancing! - Dan Gould
Lessons Learned From… … continue reading
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Identifying different types of visitors.
Monday, den 7. July 2008A lot of webmasters (in fact most of them) pay maximum attention to home page’s (/index.something) decoration and optimization. Perhaps they feel home page is the door through which visitors will get into his or her online shop?
But, does it really happen? Are you sure that the home page is the only door to your shop?
If your answer is yes, either you are running a one page website or you have never checked your analytics report.
Every page of your website, where a substantial amount of people land, should be considered your home page. And you must concentrate on these pages as much as you do on your index page.
But how do you define the term - “substantial amount of people”?
If you think that it is sheer amount of people that is generated in that page, you would be mistaking - you must also think about the quality of the traffic and even traffic source. At the same time, you should also consider the time period.
So here are the things:
- Amount of traffic: Obviously this is very important - you would hardly like to spend time after a web page that seldom generates one or two visitors for different keywords or links.
- Quality of Traffic: It is very tough to determine the quality of traffic. However, you may get some idea about them by understanding their intention behind getting into your website. For example, if Net Business Blog publishes a list of 100 most beautiful Cats in the World and it starts getting loads of traffic from different sources; do you really think they would qualify as the target visitors of this blog?
- Traffic Sources: if “100 most beautiful Cats in the World” makes it to the front page of Digg, it would definitely generate loads of visitors. But if you get the same or even less amount of traffic from organic ranking, it is much better than Digg. Any doubt about that?
- Time Period: If “100 most beautiful Cats in the World” makes it to the Digg’s front page, it would generate loads of traffic; but it would last for a few days only. Now compare this with steady or increasing traffic sent via search engine for a significant amount of time. Which one is worthy enough to consolidate!
- What else? (write a comment and I will include them in the list)
Spend some more time with your analytics data and identify the biggest doors to your site. Once you have identified those pages, find out the best way to navigate them to close a sale. Your bounce rate would surely go down.
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PSFK Conference San Francisco Speaker Lynn Casey
Monday, den 7. July 2008At the upcoming PSFK Conference San Francisco, Lynn Casey, founder of Team Noesis, will be joining George Parker (AdScam), Mark Lewis (DDB), Adrian Ho (Zeus Jones) and Rohit Bhargava (Ogilvy 360 Digital Influence) on our… … continue reading
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