Wordless Wednesday: Keen Swimmers
Tuesday, den 8. July 2008Keen Swimmers: Coolangatta Beach, Qld, Australia, Mid Winter - Photo copyright Des Walsh 2008
Background “Golden Four” beaches and desalination project rig: Map
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Dance Music Stars Get Their Own Fashion Line
Tuesday, den 8. July 2008If you’ve ever wanted to get that genuine indie-electronica look, now may be your chance. French fashion label Surface to Air has teamed up with musical duo Justice to produce a very limited capsule collection… … continue reading
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Garbage Bag Creatures Growing Out Of Subway Grates
Tuesday, den 8. July 2008Wooster Collective points us to a video interview showcasing brilliant street artist Joshua Allen Harris. He creates these amazing animated inflatable sculptures that come to life as air flows from passing subway cars drift up… … continue reading
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The Creative Destruction Of The Royal Monceau
Tuesday, den 8. July 2008Up until June 2008, the Royal Monceau was a classic Luxurious Parisian hotel that had hosted Ernest Hemingway, Walt Disney, le général Eisenhower, Joséphine Baker, Madonna and Robert de Niro. Then a number of other… … continue reading
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Beckham Considers Pepsi Split Over Health Issues
Tuesday, den 8. July 2008Marketing Magazine has a story that suggests that soccer star David Beckham is threatening to withdraw from future association with Pepsi if they do not connect him better and more healthy products. Marketing reports :
According… … continue reading
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Why Entrepreneurial Burnout is Like that Messy Breakup with your Ex
Tuesday, den 8. July 2008I’m not one to write those ‘Sorry I haven’t written posts’ - yet you might have noticed I haven’t written very much in the last week. In fact, it was my longest stretch of not writing on my blog ever. You can see where I am going with this - last week, I hit my [...]
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Your Local Paper May Be Produced In India
Tuesday, den 8. July 2008Mindworks is an Noida, India based copy editing and design company that does production work for newspapers and magazines from the US, Asia and Europe. A staff of 100 works around the clock doing the… … continue reading
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Rethinking link building strategy
Tuesday, den 8. July 2008The most common link building strategy employed by most of the seo companies is to add a few resources or links page and rush out in the web to find opportunities for reciprocal link building. To the most they develop a few complimentary websites and go for ‘three way’ or ‘four way’ link building.
However, try to think about it from a different perspective. When you are using your mother site for link building (in case of two way reciprocal linking), aren’t you putting your website’s future at stake? Don’t you think search engines have all the rights to penalize your site? It is not always possible for you to monitor the neighbors you are creating in this process.
The second way, where webmasters are using complimentary websites for three way or four way link building, is a bit secured. At least, you do not put your mother site’s future directly at stake. However, there is always a chance that smart search engines like Google would track a linking pattern. But it is still more secured than reciprocal link building. At the same to, you would need to spend a lot of time to develop the complimentary websites and gain some PR.
You would even find some webmasters who solely depend on article marketing to improve search engine ranking. They submit articles to different directories and if these articles are good enough they get syndicated by other websites. However, if you track the progress of an article marketing campaign, you would see that, the syndicators do not always link to your website directly. On the contrary, they link to the article directory as the source of the article. To add to this, they often strike out any link embedded in the body of the article. Thus you do not get full value of article syndication. To add to this, you would hardly find more than 15 to 20 article directories worth submitting. And the best of them do not allow you to put a link inside the article body. So, what is the value? And, as far as my experience goes, one link from one domain is good enough and thus there is hardly any need to publish more than one article in a directory.
In all these situations, you actually end up in a breakeven status - 1:1.
Let’s rethink our link building strategy - can we be more strategic in our link building effort! What should be an ideal link building strategy where the ROI would be more than 1:1!
For example, a successful link bait or networking offers better ROI. But you cannot say for sure that at least 1 out of 5 link baits would be successful.
What else?
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PSFK Conference San Francisco Speaker Rohit Bhargava
Tuesday, den 8. July 2008We are excited to have Rohit Bhargava, founding member of the pioneering 360 Digital Influence team at Ogilvy, speaking at the upcoming PSFK Conference San Francisco 2008. Rohit will be speaking on our “Using… … continue reading
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Theatre Boom
Tuesday, den 8. July 2008The BBC reports that theatre in London had its best year ever revenue-wise in 2007 despite a downturn in the number of plays. They suggest that virtual reality shows and use of big names has… … continue reading
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