Enviorofit’s Super Efficient Biomass Stove
Friday, den 11. July 2008Envirofit, a US nonprofit has created an innovative cooking stove for use in developing countries. Traditional cooking stoves burn all kinds of biomass including wood, crop waste and animal dung. The problem being that they… … continue reading
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You Are an Honorable Member of WoM Industry Worth $981+ Million.
Friday, den 11. July 2008What is the most powerful and effective marketing strategy?
Undoubtedly, it is word of mouth marketing or publicity - the sweet little WoM. But it is not so small either. By November 2007, it has grown into a 981 million dollar industry. And experts believe that we are yet to see a bigger boom.
WoM had always been in the corner - a lot of bellow the line advertising actually tried to cash on this WoM factor. Research and surveys show that, around 80% people actually trust recommendations from friends and family members. Undoubtedly, this is a huge percentage. And the best thing about WoM factor is that - it does not have any recurring investment and spreads faster than anything (even virus).
And undoubtedly, the WoM marketers do not beat around the bush. They try to figure out the power center of a community or a group. For example, think about your college group and think about the most influential person in your group. (Mr. Geek may be very influential in latest technology but Ms. Shop may prove herself more influential in case of cheap shopping.)
Now, if Steve Jobs, needed to market iPhone in your group, he would simply convince Mr. Geek and convinced Mr. Geek, to keep his peer position would eventually pass the information to you in a more convincing way.
In this process, Steve has actually saved a lot of Dollars in advertising cost that he would have spent to inform and convince each member in your group.
Just a note: an advertisement (TV, Print, Radio or Online) does not actually sell a product. It informs the target audience about the latest arrivals (Inform and Convince - the result of Steve’s interaction with Mr. Geek).
Now, who is Steve Jobs?
If you take a look around the blogosphere, there are different classes of bloggers. Think about Om Malik, Danny Sullivan, Seth Godin - do you find any association between these people with the job role of Steve? Can we call each of them Mr. Steve?
However, every community is actually a group of different micro communities and each micro community has its very own Steve Jobs.
You are a Steve Jobs - I am a Steve Jobs and we are very important part of the WoM matrix with individual shares in that 981+ million dollar industry. Let’s explore our capabilities to claim the money.
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BMW’s Kinetic Sculpture
Friday, den 11. July 2008714 metal balls cascade, seemingly floating unaided midair in BMW’s kinetic sculpture. The matrix of spheres undulates in organic patterns, coming to rest in the shapes of classic and modern BMW designs. Each ball is… … continue reading
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SPIN Makes Farming Easy
Friday, den 11. July 2008Instant farms? SPIN Farming (short for S-mall P-lot IN-tensive) is kind of like a “farm in a box”. It’s a standardized, complete system to start an organic farm on a small plot of land (almost… … continue reading
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the ultimate skiing destinations
Friday, den 11. July 2008My son, Clayton and myself have been talking about skiing and snow for a while. All these conversations started when we watched Travel and Living channel on TV one Saturday evening. For a 4yo, snow and skiing is exciting and fun. The pictures of snowman and Christmas resonate clearly in the little heads every time [...]
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seminar ended and weekends coming
Friday, den 11. July 2008Almost a week has passed. It’s been a busy week of preparation and anticipation and I am so glad that our second seminar has ended. It was great to greet a great crowd and the feedback on the speaker’s presentation had been overwhelming. As always, there is always someone who isn’t happy with something and [...]
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Helicopter Parents Freak Out As Kids Go Off To Camp
Friday, den 11. July 2008You know something is wrong when parents are loosing it excessively when their children go to summer camp. Usually homesickness is the issue. Kids miss their familiar surrounding and want to go home, but the… … continue reading
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Rags2Riches: Social Sustainability
Friday, den 11. July 2008Rags2Riches offers designer accessories based entirely on recycled materials - but that’s not why people are talking about them. It’s their commitment to social good that’s setting them apart, the company pairing up the impoverished… … continue reading
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Theme-Based City Guides with TravelSkoot
Friday, den 11. July 2008Thrillist turned us onto TravelSkoot, a Google Maps-based travel guide/service offering user-generated city guides. Currently in beta, the site features a small but growing collection of theme-based guides to cities ranging from New York (where… … continue reading
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Light Way Fiber Optic Baseboard Lighting
Friday, den 11. July 2008Foot level lighting at movie theaters is always very helpful, allowing you to not trip over a misplaced soda cup, or fall down a flight of stairs. A group of industrial designers have come up… … continue reading
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