Easter Egg in WordPress 2.6
Tuesday, den 15. July 2008I just upgraded the blog to WordPress 2.6 and it has a lot of cool new features like photo captions, live theme previews and post revisions (similar to what you might be familiar with in Google docs). While reading the release post on the WordPress development blog I noticed this at the bottom of the [...]
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Nike Boots for Special Forces
Tuesday, den 15. July 2008The military has always served as an incubator of groundbreaking technology and wild inventions (hello, the Internet). At the same time, private enterprise is uniquely equipped to hone expertise in very narrow fields. Nike, for… … continue reading
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Changents: Social Networking For A Cause
Tuesday, den 15. July 2008Where do all the do-gooders go to spread their message and gather support? Before, they could do it alone, or try to navigate through the murky waters of Myspace or Facebook to reach others that… … continue reading
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Why Won’t The Ad Trade Press Come To PSFK Conferences?
Tuesday, den 15. July 2008We can’t wait until our event on Thursday but as we finalize the details, I’m left wondering why we can’t get any journalists from the traditional advertising, design or marketing journals to come and attend… … continue reading
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Garden Gnome Seed Bombs
Tuesday, den 15. July 2008Seed bombs have used for years as a renegade delivery method for introducing vegetation in barren areas. They’re little balls of clay, compost and seeds that can be thrown into places where humans might not… … continue reading
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NES Modded into Cartridge
Tuesday, den 15. July 2008The growing community of private technology modification has lead to some unique spins on existing products. Take the NES for example, it’s massive fan base has spawned knockoffs in everything from the music world… … continue reading
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Why people should visit your blog rather than visiting Wikipedia?
Tuesday, den 15. July 2008People and mostly blogging Gurus often say that to be popular and to improve your reader’s base, you must write quality content. There is nothing wrong in this sentence. But people often exaggerate this statement in his or her process of understanding. They often try to overload their content with data, facts and figures. It is good, but if your personal blog is full of them, it may create some problems.
Why should people read a blog if it is full of data and theory that they can also get in Wikipedia - why should not they visit Wikipedia? Ooops, here I would like to exclude Compete or other similar blogs as Wikipedia is not smart enough to provide you the latest updates. Here I am talking about blogs that want to develop into a business for example a blog on blogging or how to earn money online.
If you take a closer look, most successful blogs in this section are those that concentrate on adding a personal flavor. Those are like living beings talking to you about their experiences. However, this trait is visible since they are in their growing stages. I knew that you would contradict to this point. A running blog is always in the growing stages - there is no end to it unless the domain has expired and the blogger did not bother about it.
What I am saying here is simple - until you develop into a brand, you should continue to interact with your audience in a personal ground. And at the same time maintain a distance - something that you normally do in a party or in a social gathering.
However, once you board into the ‘Brand’ wagon, you would not need to worry much about these things. Because, by the time you have already developed a style (personality of your blog) and people have started accepting you (the most crucial part of online identity development and branding).
The end note: if you are writing a corporate blog, make sure that your readers are ready to accept your writing style. In such situation, people might accept something more professional. If the reaction is not warm, something must be wrong with your writing style.
A successful blogger knows his visitors and writes to satisfy them - do you follow this rule?
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The Popularity Secret Of Vampire Weekend
Tuesday, den 15. July 2008It’s becoming the default strategy for music promotion today; get your songs hyped on the internet via music blogs then proceed to the mainstream media and profit. New York band Vampire Weekend is a perfect… … continue reading
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Rec Rooms Make A Comeback
Tuesday, den 15. July 2008Rec rooms, which reached peak popularity in the 1970’s are coming back into style. Parents worried about negative outside influence are corralling the kids in tricked out luxury recreation rooms within the confines of the… … continue reading
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Fruit Branding
Tuesday, den 15. July 2008A friend of PSFK recently sent us some pictures of a designer fruit made in Dongguan, China. The premise seems to be a marketing sticker applied at some point during development enabling the unique… … continue reading
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