Soulless Suburbs At The Tipping Point
Wednesday, den 16. July 2008We’ve talked before about the decline of the suburb and what the future holds for these sprawling acres of mini mansions. Richard Florida points us to analysis Business Week and Zillow.com did of housing values… … continue reading
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Mowercycle: Cuts Grass & Keeps You In Shape
Wednesday, den 16. July 2008This half bike, half manual lawnmower was spotted by Inhabitat on dot dream’s flickr stream. Dubbed the “Mowercycle”, this unfortunately anonymous vehicle has great potential. Getting a workout while cutting the lawn fuel free… … continue reading
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Blog Less, Make More Money?
Wednesday, den 16. July 2008If you noticed, for the past few months I’m averaging about 1 post a month, and in fact I didn’t update GobalaKrishnan.com at all in June. Neither did I write a lot for ProfitBlogger.com (formerly know as EasyWordpress.com). So what exactly happened to me?
Was I facing a really tough writer’s block, or did [...]
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Three minutes before you select a social media marketer.
Wednesday, den 16. July 2008Move on to any social media or networking website and you would surely find that some people are always available there and some of them are hyper active. In fact, you would surely meet some social media optimizers or marketers out there.
Is it really worth hiring a social media optimizer or marketer to promote your site or blog out there?
Does it sound like a silly question? I understand - today, it is like asking if you should hire a SEO expert to optimize your site or not!
But the answer may not be so simple. Let’s take a look:
Would you hire just any public relation company or executive to manage or sustain your brand name or identity? If your answer is no, why do you think that any social media marketer would be good enough to promote your business!
A public relation group is hyperactive when your brand is in big soup - the same thing does not happen with a social media marketer. As a part of their responsibility, most of them represent your website in different social networks throughout the year.
They actually become your company’s face to the public. Are you keeping any track of their activity? Did you consider the point if that person is qualified enough in your domain? If he or she is just a marketer, they might not be able to properly communicate with other people in your niche. It is like employing a literature student to answer forum questions on Google’s Algorithm (search - find - rephrase - answer = cool model and good money!!).
What to look for in a social media marketer and optimizer?
- Domain expertise: he or she must know about the product and the industry.
- Name as an expert: If he or she has a name in your niche as a resource person, he would just be a great marketer. I think he has got some marketing skill.
- Overall web presence: A blogger in your niche can be the best social media marketer (provided, he has enough experience in social media). You can also find out if he or she participates in different forums in your niche or not. Take advantage of his or her social presence - that’s why you are paying him.
- Social media optimization does not mean adding a few bookmarking buttons in each page. What else do they offer?
- DIY - yes - you can do it yourself. If things seem too much time consuming, just select one or two niche networks and spend at least half an hour everyday. But don’t forget to learn the art and science of better communication.
- Experience: Do I really need to write anything on this point!
Did I miss something? Why don’t you write a comment?
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Aweber Introduces FeedBurner-Like Chicklet
Wednesday, den 16. July 2008
If you have an Aweber account to handle your email marketing, you’ll be glad to know that Aweber now has their own “Chicklet” to show off the amount of subscribers you have. Very similar in appearance to the FeedBurner chicklet we’re all used to seeing, plus you can customize the colors too.
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Get professional [...]
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SOS Stool By American Designer Added To Pompidou Collection
Wednesday, den 16. July 2008A recent meeting of the review committee at the Musée National d’Art Moderne Centre Georges Pompidou unanimously voted to add the SOS Stool to the permanent collection. The stool is the creation of Philadelphia based… … continue reading
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The Eco-Saga Continues
Wednesday, den 16. July 2008There appears to be no end in sight for the struggle with retail policy and the image of corporate environmental responsibility. We reported earlier on our experience with stores leaving their doors open with the… … continue reading
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Simplicity Wins in D&AD Student Awards
Wednesday, den 16. July 2008Chi Shing Lo, a student at the UK’s De Montfort University edged out the competition with a simple cellular phone design that sparked interest from Orange, the major UK mobile company. Among 388… … continue reading
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Virtual Jam Session with Wii Music
Wednesday, den 16. July 2008Yesterday at E3, Nintendo announced Wii Music, their latest interactive product targeted at the casual gaming market. Launching off of successful titles like Wii Sports and Wii Fit, Nintendo is now trying its hand… … continue reading
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Stock Photos As Cultural Indicators
Wednesday, den 16. July 2008Slate has a fascinating story on the concept of using stock photography subject matter as a tool to predict where society is heading. The idea being that companies like Getty Images create material in anticipation… … continue reading
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