Women Make Greener Business Decisions
Thursday, den 17. July 2008A new study has just been released by international market research agency HANSA-GCR, designed to “assess current and future green tech spending priorities, better understand green purchase drivers and barriers, explore green tech leadership, and… … continue reading
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Road Meets Building in the Ultimate Mashup
Thursday, den 17. July 2008In the beginning, there was the road. Then it was paved. Then it made music. Now, it makes buildings.
The Thiais RATP Bus Center by French architects ECDM is made of Ductal, a flexible high-performance concrete… … continue reading
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Free Samples = More Book Sales
Thursday, den 17. July 2008In February, author Neil Gaiman and his publisher decided to put up the entire text of his book American Gods online as a promotion for his upcoming work, The Graveyard Book. Booksellers went bonkers, worried… … continue reading
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Is a 4 Day Work & School Week Better?
Thursday, den 17. July 2008A school district in Virginia is toying with the idea of 4 day school weeks to reduce operating costs and environmental impact. They are envisioning lower utility bills, less school buses and commuting students/teachers on… … continue reading
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Do You Know The Most Pressing Problem In Your Business?
Thursday, den 17. July 2008I ask this question of clients all the time - what’s the most pressing problem (or issue) in your business right now?
Most of the time the answers I get have to do with traffic to my website, lead development or revenue generation.
Sure, we all need more leads and we could all make more money. But [...]
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And you thought content writing is all about playing with Keywords
Thursday, den 17. July 2008We often say that being simple is not so simple unless you are simple by nature or by chance. And look at this sentence - to define simplicity and to be politically correct, I have made the whole sentence and the idea more complex.
Anyways, as it is not simple to be simple, so it is not at all simple to write for general people.
What was the last time you discussed with your content writer about your target market - what they do, how they live, what they eat, blab, blab, blab!
Whenever, we say “general people”, the very first thing that comes to our mind is a crowd and a unified entity; something like - a lot of people coming out of a tube - or a group of cowboys running on horses in Wild Wild West.
And more importantly - they are faceless.
Things do not happen like this when you deal with your customers in your business outlet. You can guess a lot about the person from his or her approach, dress, accent etc. when you interact with them directly. And good salesmen offer a customized solution to each prospective client and eventually close the deal.
Do they really utter the same sentences every time (I would like to exclude the opening speech of a telesales)? They don’t - though they have a similar line of action or a pattern.
And this approach outlines the success story of a good salesman.
Now, it is not possible to cater to each and every prospective customer of your website with unique and custom made content. Even dynamic websites can only change content depending on some “not so social” data. And raw data are not good enough to offer any customized solution.
How do you deal with this problem? How do you prepare your content when you are directly selling a tangible product!
One of the best ways is to talk to the direct market representatives or telesales people. They know the market better than the marketing manager as they deal with the clients directly and they are close to the problem. The manager can only provide you some raw data and fact sheets. But those people know what the target audience really wants and what satisfies them.
If you are not ready to go through this process, just prepare your content like a newspaper report and let the visitors do what ever they wish. Or follow the pattern of speech of those direct marketers of that product.
And you thought content writing is all about playing with Keywords.
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MC Hammer Maximizes and Optimizes the Commodity of Music
Thursday, den 17. July 2008At the YPulse Mashup this past Tuesday, MC Hammer spoke on the “Totally Wired Hip Hop: Reaching Urban Youth” panel. He isn’t coasting on his “Can’t Touch This” creds anymore, though. The baggy-panted pioneer has… … continue reading
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Bugs Inspire Needle Alternative
Thursday, den 17. July 2008Getting a shot, or getting blood taken are probably the most feared experiences when going to the doctor. A new discovery may hopefully make big hypodermic needles a thing of the past.
Indian scientists have designed… … continue reading
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Everywhere: The Travel Magazine Made By YOU
Thursday, den 17. July 200880/20 publishing, makers of Jpeg Magazine have another interesting community produced title that’s just caught our eye. Everywhere is a printed travel magazine that’s made up of 100% user generated content. Anyone can submit photos… … continue reading
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Welcome to the PSFK SF Conference LiveBlog
Thursday, den 17. July 2008Hi, my name is Lauren Isaacson and I will be your liveblogger for this conference.
It looks like we have a really exciting program today, so stay tuned for illuminating thoughts from a diverse field of… … continue reading
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