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Monthly archive of 20. July 2008

We are into web 2.0 - where is SEO?

Sunday, den 20. July 2008

Do you think that SEO is into the same track too - like SEO 2.0?

Yes - advanced SEO had always been there - the SEO 2.0.

So, what does SEO 2.0 look like - goldfish in the wild or a zebra in an aquarium?

In traditional SEO, the main focus had been to improve search engine ranking for targeted keywords and getting as many visitors as possible. That’s it - traditional SEO stopped working there. And in traditional SEO, the main focus had been linking in and linking out and fixing keywords in the Meta Description and H1s.

But in SEO 2.0, the whole scenario is changing.

Now, the main focus is on visitors and their needs and overall experience in a website. It is about creating an environment and a platform for social communication. Webmasters are confident about one thing, if they can satisfy the visitors, search engines (read Google) would be bound to send them more traffic.  And thus, advanced SEOs are not writing title tag for search engines; they are just defining the page and writing the content to satisfy the visitors. Now SEO is visitor-centric.

And another most important aspect of SEO 2.0 is that people do not fully depend on search engines to get traffic. The concentration has shifted to traffic long tail. And the traffic long tail generated from social networks is getting more importance. However, there had been lots of debates on the issue whether those visitors are convertible into business or not. And it solely depends on the environment you provide in your website. Some people are successfully using them to increase sales and some people are just wasting their bandwidth.

Going local to be a global player! That’s the best part of SEO 2.0 where the webmasters focus on local visitors.

Being human from machine: “Who are you” is as important as the product you offer - communicate - convince - sell. Web is no more just an information source. Yu got to give it a human touch.

Some SEOs do that.

What else? Write a comment and get a link…

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