Secondhand Pepe
Monday, den 28. July 2008Clothing swaps are fun for closet purging on the cheap, but secondhand clothes are a real necessity for much of the population. In Haiti, there’s a whole industry that revolves around used clothing. The clothes… … continue reading
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PSFK Conference SF Recap: Using It
Monday, den 28. July 2008At PSFK Conference SF, George Parker (AdScam/MadScam), Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB SF, Planning from the Outside) shared their insight on how… … continue reading
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Call Center Interactive Theatre
Monday, den 28. July 2008“Call Cutta In A Box” is a surreal interactive art experience that involves one person at a time talking to a call center representative in Calcutta. It’s a fascinating look into a the distant world… … continue reading
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PSFK Conference SF Recap: When Words Are Not Enough
Monday, den 28. July 2008At PSFK Conference SF, George Murphy (Modo Group) and John Pollard (Microsoft) discussed how Microsoft is bringing its brand to life, and how companies can use new approaches to reaching their customers by creating memorable… … continue reading
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We Are Numbers Global Photo Project
Monday, den 28. July 2008We Are Numbers is a fashion/art project initiated by Twan Verdonck, a young designer based in Antwerp, Belgium. It aims to celebrate being different by basically numbering ‘anyone’ or at least as many… … continue reading
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See how you can become a successful local journalist and a local HERO
Monday, den 28. July 2008Who knows about your situation better than you?
Ok, I agree with you that people are often blind about the minute details of things happening around them. Often your friends know about you better than you know about yourself in certain situations.
But does a mainstream journalist know more than what you know about your situation?
I don’t think so. Say for example, there is something wrong going on in your office. Who would know about it better than you! And who would know about it, right on time to react!
And that’s where mainstream media fails. They need to pass through so many tight situations before they can get a story published.
For example,
- There are more important stories taking place around the countries that they must cover before yours.
- They have limited space that they must share with the news and advertisements.
- They must answer to general public interest. That is, they must give more importance to a story that has some relevance to 51% of the target readers. And thus the story of your locality can hardly find a prominent place.
- They must abide by their rules and regulations
- And there are editors to cut short or eliminate the story that may interest less than 1% of their readers. They will serve the space to accommodate the tail of another story or to get another advertisement.
Only 5!!! You can find hundreds of them. Anyways, these are some of the very common situations in a news desk. And these are your passage towards a successful local blog.
For example,
- If you target on your local niche - you set your own importance scale. All you need to do is to hook your local audience when the mainstream media was busy with national news.
- You have all the space on earth in your blog.
- Your niche is too small and more targeted - it is always tough to satisfy 1000 people than 10. Mainstream media can never satisfy 1000 people with a single story but you can easily achieve a better satisfaction percentage I your niche.
- You set your own rules - you change your views as you grow with the situation.
- You are the editor in chief - do whatever you wish. That 1% is simply a big enough figure for you.
So why are you afraid of mainstream media? Even though they have dedicated journalists, everyone is busy with bigger problems. They can’t touch the smaller details, pains, needs of a regular person living next door to you - they don’t know about him or her either.
Why don’t you feel up that gap!
Success isn’t too far from you as a local journalist and a local hero.
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Most Popular Articles on PSFK From The Last 7 Days
Monday, den 28. July 2008Our top five articles from July 21 - July 27, 2008. Results are based on Google Analytics and in order of overall page views.
Special Slime Will Clean Your Dirty Keyboard - Dan Gould
Kinetic Egg… … continue reading
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The Empire of Vice
Monday, den 28. July 2008A recent article in The Independent addresses the complicated nature of Vice Magazine becoming a more accepted format for a contemporary magazine. Vice is known for publishing controversial content focused on youth culture and… … continue reading
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Should I Buy a Franchise? Advice and Government Resources…
Monday, den 28. July 2008 As with any new business venture, purchasing a franchise has potential risks. How do you know if buying a franchise is right for you? Here are a few tips and free government resources that can help you along the way in making a decision that suits your needs.
Buyer Beware
Everyone isn’t as honest as Mom. [...]
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Data Umbrellas, Openings For Social Interactions
Monday, den 28. July 2008A lot of quality thought provoking ideas are being bounced around about over at the 90 Mobiles in 90 Days blog. A recent post wonders how to make the awkward subway and bus riding more… … continue reading
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