Packaging; Makeover Your Older Sites For New Sales
Tuesday, den 29. July 2008Although I graduated with a degree in “Multimedia Marketing”, perhaps the only thing I remember from college are The 4Ps of Marketing namely:
Product
Price
Packaging
Promotion
(A friend told me that they added a fifth P to it, for Pray.)
Sometimes a product gets old and jaded in a marketplace, and [...]
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Coffee Snobs Triumph Over Starbucks In Australia
Tuesday, den 29. July 2008Starbucks, the hyper-ubiquitous coffee house chain recently announced they’re closing a large chunk of their Australian shops. Only 23 of the existing 84 stores will remain open, mostly the stores in the urban areas of… … continue reading
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Timbuk2 & Threadless: Art Meets The Messenger Bag
Tuesday, den 29. July 2008On the collaboration front, we noticed this fresh looking limited edition screen printed bag featuring the iconic Timbuk2 messenger bag and t-shirt website Threadless. Using the classic Timbuk2 messenger bag as the canvas, self taught… … continue reading
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Terminology: “Broken Britain”
Tuesday, den 29. July 2008“Broken Britain” is a term that the Sun newspaper in the UK is using the describe the supposed lawlessness of the youth there. If you read the tabloids it’s as if Britain has decided to… … continue reading
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Diversify Your Income Workshop
Tuesday, den 29. July 2008Since I have income diversification on the brain this week, I figured I should probably point out that tomorrow, July 30, my own business coach Marla Tabaka & I are teaching a workshop on this very subject over at SparkplugU.
We’ll be talking about:
Advertising, affiliate marketing, list building & autoresponders
Product development
Joint ventures, systems and building replicable [...]
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Park(ing) Day: Guerrilla Parking Space Renovation
Tuesday, den 29. July 2008This September 18th, get ready for the second annual Park(ing) Day. Last year, residents of cities all over the US turned parking spaces into micro parks, farms, seating areas - even a croquet course. The… … continue reading
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Home Automation Networks Identify Energy Drains
Tuesday, den 29. July 2008A major source of wasted energy is household electronics left plugged in that seep away energy while in stand-by mode. This has been dubbed Vampire Energy and many designers have tried (and failed) to… … continue reading
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Why live as a second tier blogger!
Tuesday, den 29. July 2008Some blogs make a lot of money writing about how to earn money online. They monetize their blog in every possible way. They talk about different ways to earn money online. They have already established a niche for them. And if you want to step in, it is really very tough unless you are a genius with years of experience.
Even if you do not have enough experience or if you are not a genius, you can still be famous and earn a lot of money. In this case, you would need good financial backup and network to promote your blog.
But there a simpler way to start:
You can find hundreds of things around you to start blogging and earn money online - why should you write on “How to earn money online” to earn money!
As I always say - the success of a blog post depends the popularity of the blogger. Just try this: Ask a popular blogger to promote a new blog from scratch without using his or her existing popularity or network. Will people listen to him or her from day one in his new blog! Certainly not - he would need to reestablish a new identity, promote it and make it popular just as he or she had done for his primary blog.
And you cannot earn popularity in a single day and trust me; no one is going to leave you a foothold.
As they are well established with a huge reader base, new product marketers would talk to them about launching a new service. And a lot of bloggers that blog on how to make money online would actually re-write those news to create an illusion that they also had the news. (And this is one of the major reasons why marketers pay those popular bloggers a lot of money to promote a product).
Why do you want to be the second tier blogger!
You know how to earn money online - now move aside and start a niche blog on another subject - something where you can really add some value from your real life experience. And use those tactics to earn money from blogging.
Try it - that is where the real money is.
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What Does the End of the Know More Media Blog Network Mean to You?
Tuesday, den 29. July 2008Last week I heard that a couple of blog networks were about to shut their doors. Since I have a rather vested interest in what’s happening in the blog network industry, I was both sad and insanely curious. Who the heck could it have been?
Then I found out one of them is Know More Media. [...]
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PSFK Conference SF Recap: Thoughtful Change
Tuesday, den 29. July 2008At PSFK Conference SF, Jean-Marie Shields (Starbucks) discussed how brands can connect with consumers by converting ideas into Thoughtful Change. Some insights:
Traditional Culture = Utilitarian, sell a need, production centered
Consumer Culture = only good until… … continue reading
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