A comprehensive guide to Social Media Marketing
Sunday, den 31. August 2008Social media is everywhere and there are lots of tips to run a successful social media campaign. This week, let us find out some of the best posts on social media marketing and best practices. If I missed something, please write a comment and I would add it in the list.If you want to know what is social media these two (Larry Chase) posts (Top Rank Blog) can help you. Take a look at those posts - it is always an advantage to know what others are thinking and how others are defining even a common topic like social media. If you are not sure about why you need social media marketing, you can read “The Importance of Social Media Marketing: Why You Should Learn and Master it” from Dosh Dosh.
Now, you can read this post on How to get started in Social Media by Shana Albert. Here comes another post from Top Rank Blog titled “Live from SMX: Tips on Social Media Marketing” by Barbara Boser the Social Media Director for 3 Dog Media, on marketing with social media. If you think, social media marketing is just about posting a few links, you might be mistaking.
Here are some fundamental tips on social media:
1. Create a mix of social media networks according to your niche to explore.
2. Actively participate and communicate with other members and do not try to sell your product alone. Forget about easy profit - invest your time and money on relationship and brand development. Consider Stumble Upon to be your micro blog and links are the regular posts.
3. Add some value to the community - your favs and buries would actually create your identity.
4. Be a social being rather than just a robot or a salesman.
5. Develop a brand name on your niche and become a power user.
6. Promote your friends in those networks and let them know about it - in time, they would come ahead to promote your link.
BTW, “Social Media Optimization” and “Social Media Marketing” are two different topics. You may read this post by Glen Allsopp titled “What are Social Media Marketing and Social Media Optimisation?” to make things a bit more clear.
If you have any question, don’t hesitate to ask in the comment box.
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As a startup blogger what can you learn from top 10 successful blogs!
Saturday, den 30. August 2008The Blog Herald has just published a good post titled “5 Ways to Imitate the 10 Most Popular Blogs“. The five ways include publish frequently, have a team, offer hot news, have an attitude and be visual.All these are great weapons to promote a blog but what about the startup bloggers? Can you afford that as a startup blogger? Let’s find out:
Publishing frequency and team blogging: As far as publishing frequency is concerned, you need a team of motivated bloggers. Otherwise there are high chances that a new blogger would soon fall short of ideas. Either you involve your friends in the blog to post on a community or put some more money into your budget to hire some good bloggers in your niche. Otherwise two or three well researched blog posts per week are great for a start up blogger.
However before hiring a someone, make sure that he or she has enough blogging experience and flexible enough to get into your shoes (that does not mean that he or she should say good bye respective writing styles - but they should be tuned enough to move in a single direction while writing blog posts). To add to this, make sure that the blogger knows “where and how” a blog post is different from writing an article. BTW, why don’t you involve your friends?
News: As far as offering hot news is concerned, you must have access to news sources in your niche. This is not easy and often almost impossible for a start-up blogger. There is another set of bloggers who have great editorial skills that come out of experience in that definite field. That’s your position as a start up blogger. News is nothing unless they are criticized and rendered under different microscopes.
Attitude: You must have an attitude - no compromise with this point.
Images: There is no doubt that images in a blog posts makes it more scanable. However, do not use any image (I repeat, do not use an image) unless it supports the post. A lot of bloggers use an image for the sake of using one - it does not serve any purpose. If you want to follow the style, spend some extra time to find out the best image (if necessary, pay for it).
The end note: Don’t follow any successful blogger - find and improve on the elements they use to become successful.
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better with contemporary furniture store
Saturday, den 30. August 2008Summer is finally come to an end and in two days’ time, we’ll be entering fall and eventually the winter season. It’s amazing how time flies! This is one weekend where I decide not to hang around in the mall and all I want is to laze in my comfortable home theater seating and lovesac [...]
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Do you need a style guide for your bloggers?
Friday, den 29. August 2008You have a blog and you can write whatever you want - there is no one to stop you. However, if you want to be a successful blogger, you must prove your authenticity as well as uniformity in content selection and presentation. Just think about a newspaper - it has a predefined set of guidelines as far as publishing is concerned. It is a different issue that general people (readers) do not know about those guidelines, but these guidelines actually influence the brand of that newspaper.Do you have a predefined publishing guideline attached to your blog! Perhaps it is time to think about one if you are a serious publisher and have different bloggers to write for your blog.
Why this is important?
Ever blogger have his or her own writing style - specific choices of subjects (ok, there may be thousands of different topics in the list but it is a list after all) that they write about (just think about your tags and categories). They have certain stand points for or against some issues (if you are a serious blogger, you got to have a voice). If you follow it closely, you will easily identify a pattern - something that you may call your style sheet or style-guide.
Come on, I am not suggesting you to publish the style sheet in your blog. But if you are publishing a multi blogger unit - you can think about having a wiki based style guide for your bloggers. This would definitely help you maintain a common pattern in your blog. And more importantly, you can easily communicate with your bloggers about what you want from them.
Just think about blogs that accept guest post. They publish some primary guidelines for the guest bloggers - but here you are accepting the bloggers to come up with his or her identity. A style sheet or a style guide may be an extended version of these guidelines where the blogger would also write according to the stance of the blog on certain issues.
- Especially if your blog has grown into something like Mashable or YouMOZ or something that publishes user generated content.
There would be a lot of issues against this point like:
It may kill the essence of blogging - personal style. (But what is the basic difference between a newspaper and a multi blogger unit?)
It may kill democracy. (Don’t you have a personal blog to show off democracy?)
etc…..
What do you think?
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Banksy Helps Us Remember Katrina
Friday, den 29. August 2008
We’re moved by this new work by Banksy spotted in New Orleans. The prolific street artist created these pieces to serve as bold reminders of the devastation Hurricane Katrina left in its wake, and to pay homage to the citizens of New Orleans who continue to endure it.
SuperTouch reports:
Said Banksy of the operation, “Three [...]
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Office Stats, Office Love
Friday, den 29. August 2008It’s Friday post time, and the HR people are not going to be happy about this one. The Sun just published results of a survey of 1200 office workers. It seems people are getting a little naughty at the office, which makes sense, I suppose, because of the ungodly amounts of time the average person [...]
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Visual Inspiration: So Much Pileup
Friday, den 29. August 2008Mike Davis, a designer and DJ from Minneapolis has started a great new blog, that showcases graphic design and illustration from the 1960s through the early 80s. Lots of visual inspiration for designers and fans alike.
Mike’s motivation for creating a catalog of vintage design:
Any designer’s studio or home is filled with books, stickers, posters, postcards, [...]
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Coca-Cola to Fill Your Big Gulp with 100 Flavors
Friday, den 29. August 2008Apparently, Coca-Cola is on an innovation binge! In addition to introducing new design to their bottles, the world’s largest beverage firm is planning on unveiling a proprietary fountain system capable of pouring 100+ different flavored beverages from a single unit. Though still in testing phase, these new dispensers are about the same size as the [...]
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QR Codes at Ralph Lauren’s Rugby Store
Friday, den 29. August 2008As a follow up to an earlier post, we decided to venture out and see Ralph Lauren’s QR codes in action. At the Rugby store near Union Square, as well as locations in several other cities, Ralph Lauren has inserted touch screen TV’s built into their window displays. The display is linked to [...]
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Welcome New Celebrity Business Blogger and New Media Superstar Jessica Smith!
Friday, den 29. August 2008Although our Celebrity Business blog has been around for a while, we have added a new superstar author to it. You probably know Jessica Smith from Twitter (@JessicaKnows), the WalMart 11Moms campaign (site launching early September), as the Chief Mom Officer at WishPot, or simply from her rapidly growing blog JessicaKnows.
Jessica has been wanting to [...]
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