Redefining McJobs: Recession Proof Opportunities?
Nicko Margolies
While most companies are closing stores or otherwise covering tail during recent economic troubles, the international juggernaut McDonalds has decided the time is ripe for expansion. In a newly launched campaign for more “McJob” applicants, McDonalds is seeking to expand it’s UK base by 4,000 employees and is looking to invest millions of pounds into stores nationwide by the end of the year. Improvements include menu improvements, longer hours and the always encouraged free WiFi. The campaign is attempting to redefine the often negatively associated “McJob” title with new focus on employee benefits, like the poster pictured here. The Telegraph reports:
McDonald’s UK chief executive, Steve Easterbrook, said the company was proving to be “more recession resistant than many” in the face of “choppy economic waters”…
Mr Easterbrook last year launched a campaign calling for a change to the dictionary definition of McJob, given as “an unstimulating, low-paid job with few prospects, especially one created by the expansion of the service sector”.
[via The Telegraph]
Posted on: Wednesday, August 6, 2008 at 4:01 pm 
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