How Your Customers Define Your Business
Thursday, den 7. August 2008As small business owners, we work very hard at defining our business, positioning it effectively, and marketing to our niche. Nowhere is this more visible than with our marketing message.
Think about how much time - and possibly money - you’ve spent on your marketing message. You’ve written and rewritten it. You’ve probably either taken a [...]
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Questioning The Idea of a Creative Class
Thursday, den 7. August 2008Jeff Jarvis has a compelling post describing how we’re witnessing the end mass production and of a priestly, elite creative class. He explains that though the internet does not make us more creative, it’s an open platform for sharing, where the best will stand out. A place where merit is not defined solely by a [...]
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Earfl.com: Our “This American Life”
Thursday, den 7. August 2008While exchanging MP3s online is nothing new, and now pretty easy with platforms like Tumblr and Muxtape, Earfl offers a more community-oriented means of sharing audio clips. On Earfl, users can upload, broadcast and browse through more personal soundbites - anecdotes, short confessions, and any other quick audio snapshots of our daily lives. Earfl is [...]
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Urban Gaming
Thursday, den 7. August 2008Lately, we’ve seen a lot of great projects utilizing high powered projectors. Many of these, such as TXTual Healing, involve an element of social commentary. It’s refreshing however to see a project that panders to plain old simple fun - who hasn’t wanted to play video games on the biggest screen possible?
There is [...]
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Comcast Buys DailyCandy For $125 Million
Thursday, den 7. August 2008Comcast have bought newsletter publisher Daily Candy for $125 million. Founded in 2000 to provide shopping tips to young urban women in New York, the company now publishes 3 daily and 8 weekly newsletters, reaching 2.5 million subscribers in 11 American cities and London. The NY Times reports:
Comcast’s interactive media division has embarked on a [...]
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Stewart Brand On How To Run A Culture
Thursday, den 7. August 2008Core 77 points us to a clip of Stewart Brand talking about the future planning that the University of Oxford made in the 14th century to ensure it could overcome a crisis 500 years later.
Steward Brand
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Life In Perpetual Beta
Thursday, den 7. August 2008Life coach Melissa Pierce is making a documentary called Life In Perpetual Beta about “listening to your authentic self, unleashing your creativity, and living in the moment, every moment”. She explores ideas of creativity, life purpose and living by listening to what your heart is telling you to do. By making decisions and taking paths [...]
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Local Blogging – part 3
Thursday, den 7. August 2008In my last couple of posts I had been talking about local blogging. You can call this post a continuation of those posts. If you are yet to read those posts I would request you to read them first:
- See how you can become a successful local journalist and a local HERO
- Advertisers are ready with money - where are you?
So, here I am again:
Understanding the Keyword loop:
Whenever, you start developing an idea the very first thing you need to consider is the target audience. In this situation, your target audience is living in a single geographical location. And hopefully you are well aware of their habits, culture etc.
The next and most vital element is identifying keywords.
To develop a website around news or current affairs, you ideally have two sets of keywords. In the first set there are primary keywords like location name + news, location name + current affairs etc.
And the second set of keyword is fluid keywords like incident + location name. You must understand one thing very clearly - your success depends on this second set of keywords that you are going to use in the title of the post.
This should not be very tough if you can depend on your common sense. Just ask yourself - which words you would use to find the story you are about to publish. There is no need to be attractive by squeezing the caption - simply summarize the post in one line and use that line as the title of the post. If you can do it properly, you would move much ahead of your local newspaper’s web publication. Most of the successful online newspapers could do much better if they had taught their writers how to write better headlines in the web environment. And this is the loophole where you must get in.
Other things you must consider:
Tag each of the stories around targeted keywords.
Do not forget to read Google’s Help for Publishers (News).
Use photos wherever possible.
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Singapore Airlines Announces Asia-US Business Class Service
Thursday, den 7. August 2008Even though airlines are struggling with providing business class only travel between Europe and the Asia, Singapore Airlines obviously think there’s an opportunity in the concept as they’re launching their own service - but between Asia and the US instead. The non-stop 100 seat A345 service will fly from LAX and Newark to Singapore and [...]
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Fonolo Will End Your Automated Phone System Nightmare
Thursday, den 7. August 2008Technology. It’s sometimes so helpful, and sometimes, a huge pain in the neck. One of the biggest frustrations for me, is encountering a never ending automated phone system menu. I’ll usually end up angrily pounding the 0 key, hoping to override the system and get to a real person.
With the new Fonolo service, these problems [...]
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