Most Popular Articles
Monday, den 11. August 2008Our top five articles from Aug 3 - Aug 10, 2008. Results are based on Google Analytics and in order of overall page views:
14 Ways Starbucks Has Tried to Revitalize Its Brand - Piers Fawkes (Contributed by Diana Wolf)
Where to Watch the Olympics Online - Jeff Squires
Pattern Recognition: Trends July 08 - Piers Fawkes
Is Hipster [...]
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Provenance & SIGG
Monday, den 11. August 2008At the start of this year, we featured a prediction by Monocle Magazine’s Tyler Brule that we’ll see brands consider whether to use local materials, production and craftsmanship as a competitive positioning against other brands that get their stuff made in factories in Asia. Brule said:
In 2008, provenance is going to become more important at [...]
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Death of Trends?
Monday, den 11. August 2008Are we witnessing the end of trends? The JC Report has some interesting thoughts on what constitutes a trend in today’s world. In a series of posts titled “The Death Of Trends”, they explain how in the fashion world there’s no longer monotheistic style “big” trends. Although labeling this development as a “death” is extreme, [...]
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Pic: Do We Really Need Another Limited Edition Artist Series Set Of Soda Bottles?
Monday, den 11. August 2008The PSFK team got shipped these bottles from Mountain Dew’s Green Label Art Range. We’re not that impressed. Our thoughts can be found over on Marktd.com
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Has The Corn Fructose Lobby Begun To Sound Like The Tobacco Industry?
Monday, den 11. August 2008Some of you may have read the piece we wrote last week called Consumers Take Up The Battle Against Corn Fructose - well the Corn Refiners Association (based unsurprisingl;y in DC) emailed and wrote to us to ask us to consider some of their scientific ‘facts’ that Corn Fructose was just as good as [...]
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Video Production Optimization and Promotion – Part Three
Monday, den 11. August 2008In last two posts, I was talking about video production and optimization. In this post, I will talk about video promotion.
If you are yet to read those posts, read them first:
- Video Production Optimization and Promotion - Part one
- Video Production, Optimization and Promotion - Part Two
There is a basic difference between SEO friendly copywriting and video production. When you are writing SEO content, you are putting as much emphasis on the search bots as on the readers of the content. However, when you are creating a video content, the only recipient is another human being. There is no h1, h2 or h3 tags in the video to optimize.
I am writing this because, if you can produce a good video, half of your promotional job would be done. If content is king for an HTML page, presentation or packaging is king for a video. In an ideal situation, all you need to do is to dump it in a few networks to be picked up by your target audience. That’s it; they will than take up your job to promote it among rest of the web.
However, here are some tips on video promotion:
- Create a good and compelling thumbnail that would attract eyeballs at the very first glance.
- Create a catchy title - that would get more visitors to click on the link.
- Create your own channel at youtube and publish your video under related tags. (Submit all your videos at once so that one video can transfer the visitor to another one).
- After publishing the video, promote it in as many bookmarking sites as possible (it is better if you have a good network).
- Apart from bookmarking the video, promote it in different forums and blogs (including your own site or blog).
- Comment on your video (by tricky and create some fake IDs to start a conversation via comments) - this will attract more visitors. [In all these steps, the core idea is to take the video to the Most Viewed page for once. If you can get there for once, the count would double and triple in no time.]
- If you are thinking about video production and promotion, you must have a decent page at MySpace. Promote the video there too. There are so many other websites like MySpace where you can promote your video (do that - there is no duplicate content penalty …lol)
- Go viral with email promotion (do not forget to send the link to all your friends)
Anything else? Write a comment and get a link 
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Designer David Portela Reinterprets The Citroen 2CV
Monday, den 11. August 2008French designer David Portela released some new CG images of his proposal for the redesign of the iconic Citroen 2CV. The original economy car had one of the longest production runs of any automotive model (spanning from 1949-1990). Portela took ques from the original grill, floating headlights, and fenders and merged them with a more [...]
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Steve Jobs Confirms iPhone Kill Switch
Monday, den 11. August 2008Steve Jobs confirmed a widespread rumor in a Wall Street Journal interview today. He admitted that the iPhone has code inside it that routinely checks back with Apple to see if any downloaded software has been blacklisted. This also enables Apple to remotely disable any malicious programs at their discretion.
WSJ explains:
Apple raised hackles in computer-privacy [...]
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Air Powered Car: Fill The Tank For $2
Monday, den 11. August 2008The aptly named Zero Pollution Motors will be releasing compressed air powered cars in United States by 2010. $2 of air is all it takes to fill the tank, and the car gets 106 gas equivelant mpg. Top speed when running on air is 35mph, but a small fuel boost (gasoline, propane, ethanol or bio [...]
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Tap into the Biggest Spender :: Doing Business with the Federal Government
Monday, den 11. August 2008With the looming recession upon us, businesses are starting to cut back their budgets for goods and services, while the government has plans to increase spending in an effort to boost the economy. Small business owners feeling the economic crunch are starting to take notice of the big spender named Uncle Sam and seeing how [...]
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