How to Develop a Brand that Sells
Roy
All smart marketers know that if they can develop a brand out of a product, the mileage at the end would be much higher than just selling the product. In web environment, the easiest way to develop a brand is to engage the big mouths to talk about the product. At the end of the day, the cumulative effects of those talks and overall visibility determine the brand value of the product and often the conversion rate.
But, why am I talking all these?
The question is simple - as a web worker, are you developing a brand of your own? What about becoming a big mouth yourself to promote your own product. Web is moving very fast and if you are not smart enough, you will end up doing the same job even after five years in the same tedious way for almost same amount of money.
Just think about a copywriter who does not have the liberty to claim the copyright of the content he or she has written as an assignment from the company! What does he or she actually earn apart from the salary! However, a good marketer would actually sell his expertise on content “writing” and develop a bigger brand name that would actually fetch him more money for the same job. Writing good content is not good enough unless you can market your expertise.
Smart marketers work as hard to promote themselves as they work to promote their product.
How to develop a brand out of yourself?
There is no readymade theory or surefire way to developing a brand (at least I don’t know). Every situation is different and you must have a unique approach. Let’s answer some of these questions:
Do you think,
- Publishing your own blog on copywriting would help you to develop a brand?
- Participating in different SEO forums would develop your own brand?
- Writing guest posts would develop your brand?
- Participating in different social networks would develop your brand?
- Commenting on other blogs would develop your brand?
Do you think that Brand and Visibility are different?
I will soon write a few posts on this subject, so long let us think together.
Posted on: Wednesday, August 13, 2008 at 3:49 pm 
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