Want a viral video? Just add animals… fighting
Thursday, den 14. August 2008
Here is a quick post because my readers demand it 
But seriously, thanks for the “push” - always nice to know that people want more 
Well… related to my previous post How To Create A Viral Video - I ran into this series called Viral Video Film School. It’s a bit silly and sarcastic [...]
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Pic: Not So Cool Kids Heart Origami
Thursday, den 14. August 2008We saw this steamed to the street this morning at the corner of Bleeker and Broadway in New ork. It reads:
Not So Cool Kids <3 Origami
An ad or art? Here’s a photo of the rascals who did it anyway.
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The Power of Photography
Thursday, den 14. August 2008In a fascinating New York Times article, Errol Morris explores the power of images, and how they can shape our thoughts. He starts off examining the infamous doctored Iranian missile photo, and goes on to talk about why we need to question the images we view. He finds that people will tend to believe what [...]
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3 Tips for better conversion rate in Affiliate Marketing
Thursday, den 14. August 2008What is the business model in affiliate marketing?
Very simple:
Create a good landing page (a blog post is good enough) > create a positive atmosphere via content so that the visitor can take a positive step > optimize it (normal SEO techniques are good enough) > promote it to get targeted visitors > earn money.
Though the equation is very simple, many things depend on the content, or I would say the “presentation of the content”. Good affiliate marketers actually never try to sell a product. They do not even offer a solution to a problem. To the most they show a way where you can find a solution - and this is what offers better ROI. In addition, sometimes, would marketers would design a problem to provide a solution and to compel the reader to take the decision.
In this situation too, quality content is the king. There is no doubt about that. However, in a lot of cases we see that even though the page or post have enough content (quality content), the conversion rate is too poor.
Now here is the catch. Nobody knows what the best content is or why the conversion rate is too poor. As I always say, every situation is different and thus the approach to solve the problem should be unique too. And in such situations, your best guide can be your analytics report that can say what people are actually doing in that page.
However, here are some tips that may help you to take a better decision:
- Good content is not enough unless it is packaged well. Rewrite the content in three or four ways and insert affiliate links in different parts of the content with different anchor texts. As far as my experience goes, using non-commercial anchor text works better for affiliate links. For example I had good results using “click here for more information…” as anchor text. Now, rotate these content designs to find the best match and use the best one in future. This may seem tedious at the beginning but if you are thinking about long-term profit, it is the best solution.
- If your target audience is webmasters or fellow bloggers, you must be extra cautious about using the affiliate links. In this situation, you can think about link cloaking. (Whether link cloaking is ethical or not is a different issue but sometimes it works well.) People like us often restrain from clicking on an affiliate link if there are other ways. However, in some cases, I had good conversion by declaring the links as affiliate links (simply cashing on the trust factor). For example “Click here (oops aff link) for more information..”.
- Do not offer a complete post - it is always better to keep the reader hungry for more information (posit the link as the food that he or she badly needs).
Anything else?
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Farmers Are the New Celebrities
Thursday, den 14. August 2008As organic and locally grown produce has come to the forefront of public consciousness, quality farmers are becoming the new stars of the food scene. For the New York metropolitan area, one of the big farmer-stars is Amy Hepworth. Started in 1818, Hepworth farms occupies 400 acres in Milton, New York, about 90 miles north [...]
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10 Careers For the Not-So-Distant Future
Thursday, den 14. August 2008Daily Galaxy has an interesting round up of hot careers for the future. Not too boring, and not too far fetched. All of the occupations jibe with trends we’ve been watching come down the line. 2012 is the year these jobs are predicted for, which is approaching fast. Give your boss notice now, and start [...]
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Classroom Chemistry Lab Inspires Agency Office Design
Thursday, den 14. August 2008Kult Office in Singapore took the phrase ‘Stay in School’ to heart when they recently moved into their new space. The PR and advertising agency chose a former school as the site and worked with FarmWork architects on the new design. The resulting design ditched the cubicles and instead looks more like a science lab [...]
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Canned Oxygen Selling Like Hotcakes
Thursday, den 14. August 2008Gawker recently reported a disturbing trend. It seems that canned oxygen is flying off the shelves at New York City’s Duane Reade drugstores. This may seem laughable at first, a bit insane. But what does this mean? Who in their right mind would buy (what’s essentially) bottled air?
Proponents of the freely available commodity say that [...]
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RoofRay’s Solar Calculator Makes Green Power Easy
Thursday, den 14. August 2008Going “green” can be a pain in the neck. It can get really confusing trying to sort out all the options. It’s enough to make you want to forget it all, crank the AC and mix recyclables.
That’s why it’s refreshing to find a tool like RoofRay. It’s a website that helps you calculate the value [...]
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Rotating Socket Means No More Plug Battles
Thursday, den 14. August 2008With electronics everywhere these days, plugs can be at a premium. Who hasn’t had the experience of searching for a wall outlet, only to find it occupied by a gigantic power cord blocking access to the other socket ?
Thanks to designer Kim Gerard, we now have the ingenious 360 Electrical Rotating Duplex Outlet. Each socket [...]
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