Can you Outperform Sites Like Amazon or Wikipedia?
Friday, den 15. August 2008Do you think Amazon or EBay is your competitor just because you have started a new product-selling website and those products are sold in Amazon and EBay too?
Think twice, Amazon or EBay may be too big for you to fight (in respect to size, age and popularity).
Do you think About.com or Wikipedia is your competitor just because you are selling the same information?
Think twice, About.com or Wikipedia may be too big for you to fight (in respect to size, age and popularity).
However, if you are strategic enough, they do not have any chance to stand in the competition.
Reality check:
Situation - 1: You are fighting with big brands with huge authority like EBay, Amazon, About.com or Wikipedia
Wrong. You are actually competing with one or two pages of those websites. Though those one or two pages have trust value of such great domains, at the end of the day, they are actually single pages.
Situation - 2: They are the best sources of information.
Partially correct but (there is a BIG BUT) in most of the cases they are not well optimized. Moreover, there is nothing like “best source” - you can often offer better information package than Wikipedia if you concentrate more on specific information needs of your visitors. To add to this, many pages of Amazon and EBay are full of duplicate content (especially pages with seller-generated content). So, how they can be the best?
Situation - 3: Those domains are very old and got huge trust rank.
True but (there is a BIG BUT) if you outnumber them with inbound links, domain age would not be a problem. You may say that they have gathered thousands of links in many years and it would be very tough to outnumber them. True but do you really think all those links have targeted anchor text. Check out for yourself. You got good chances.
Situation - 4: People often visit those websites directly
Partially True but (there is a BIG BUT) most of the visitors for a competitive keywords use Google to find them the best page and if you can rank top for those keywords, you will not need to worry about visitor count.
Endnote: bigger sites have bigger problems and a niche mini site can easily outperform them by exploiting those holes. All you need is a good and flexible strategy. Count on SEO - it is still the best.
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Polo Ralph Lauren Enters the World of QR Codes
Friday, den 15. August 2008QR bar codes, mostly popular in Asia are beginning to slip into wider use. Ralph Lauren has introduced the quick response codes into print ads, mailers and store windows aimed at sending traffic to their new mobile commerce site. The codes, when scanned with a mobile phone with QR software will direct the phone’s browser [...]
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Friday Fun :: It’s the Most Wonderful Time of the Year
Friday, den 15. August 2008Can’t. Stop. Giggling.
The Most Wonderful Time of the Year from Staples via @BarbaraJones.
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The Many Possible Future’s of Suburbia
Friday, den 15. August 2008Stephen J. Dubner of Freaknomics fame gathered a select group of thinkers to make predictions on the future of suburbia. What emerged is an interesting stew of ideas on what’s next that vary drastically from an “apocalyptic-utopia” to the emergence of more light rail lines connecting the suburbs to the city. Thought provoking material that’s [...]
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ShootBooth Adds Party Playfulness
Friday, den 15. August 2008ShootBooth may look like an 8 foot antique camera with bellows, but it’s actually a massive modern photo booth. With their website launching just last week, the folks at ShootBooth are now making their invention available for rental. Beneath it’s comical appearance, the ShootBooth is actually a modern digital SLR behind a one-way [...]
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Sweedish McDonalds Takes Recycling To the Next Level
Friday, den 15. August 2008I always wonder what’s going to happen to my trash when I dispose of it in public places. Will it get sorted and recycled, or end up wasting away in a landfill? Most restaurants and public places in the US have sorry recycling systems in place.
The Copenhaganize blog has given me hope. This image, taken [...]
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iHitch: Social Networking For Hitchhikers
Friday, den 15. August 2008Phil Hart has dreamed up a plan that helps car drivers pay for gas, creates a whole new mode of public transportation, and cuts down the number of cars on the road - thus lessening strain on the environment.
Nicknamed, iHitch, his idea is to create a social networking service that connects drivers to passengers who [...]
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Micro-Blog Your Music with Blip.fm
Friday, den 15. August 2008Building off of the success of peer music recommendation and micro-blogging sites, a new idea has entered the fray. Blip.fm is a simple idea that enables people to share what they are listening to and pair it with a short sub-150 character comment. Amongst the similar sites like Muxtape and Last.fm, Blip.fm has [...]
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Working Concept: Arctic Vehicle by Lotus
Friday, den 15. August 2008No, this isn’t a Lego Technic, it’s the latest specialty vehicle created for the Moon Regan Transarctic Expedition. Not only do we love the dual ski-style design, but it’s also completely eco-friendly thanks to it’s propeller driven biofuel engine mounted behind the cockpit. Other innovations include an advanced radar system to warn of [...]
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Take Another Look at these Promotion Methods
Friday, den 15. August 2008As the world of the internet goes faster and faster, sometimes very helpful ways to promote your business may get “lost in the dust” and forgotten. This week I wanted to bring up a few alternative promotional methods you may have not thought about in a while. It is possible you haven’t even tried some [...]
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