What does social media marketing mean to you?
Monday, den 18. August 2008Social media marketing is growing. Wherever you look, marketers are taking it as an integral part of internet promotion. Moreover, if you are blogging or building a website on a general interest topic (for example, music, videos and similar stuff) where quantity of traffic is more important than quality of traffic - social media marketing is the must have “add on” to your marketing mix.
However, what does social media marketing mean?
Everybody is a social media marketing expert and in most of the cases, their marketing skills end up after adding as many buttons as they can at the end of each post. To add to this, if you ask some of them, they would say that they are writing interesting posts to engage the visitors (do you really think that writing a numbered post (top 10 list of….) would get you more visitors from a social network?).
There is a basic difference between visitors from social media and organic visitors from search engines.
Visitors from search engine have a problem and they are searching a solution using some keywords. Now, the search algorithm recommends your post to the visitor. Thus, you got a niche visitor who got some idea about what he or she is looking for.
However, in case of a visitor from social media, he or she does not know exactly what to expect from that link (post). All they have is a holy clue from the title and mini description that another visitor has scribbled in a hurry. Oops, there is another thing that can help the new visitor - the tags someone is using to categorize your post.
To add to this, the popularity of your post in that network depends a lot on the existing visitor’s interaction with your post. If he or she casts a vote in your favor, you may get one more visitor. The same does not happen with visitors from search engines (though there are some buzz in the market that Google is going to use Digg like voting system in their SERP.)
In this situation do you really think;
- Adding buttons is enough for social media marketing.
- Writing “list post” is enough for social media marketing.
I would also like to know how you engage yourself with a social media community.
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Charting the Technology Hype Cycle
Monday, den 18. August 2008Techcrunch shared this interesting graph from Gartner Research, measuring hype and adaptation of emerging technologies. It shows a sharp peak that occurs when people get excited over shiny new tech, and the ensuring crash when the hype dies down. After the initial roller coaster ride the worthwhile technologies make a slow climb into mainstream adaptation.
[via [...]
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Observatory Showcases Simple Timber Design
Monday, den 18. August 2008Finding a good location for an observatory is tough in Britain due to the dense population and the resulting light/air pollution. That’s why the new Kielder Observatory chose a remote region in Northumberland, which offers clear skies and an uncluttered landscape perfect for star gazing. If you can handle the commute to the [...]
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Living In the Mall
Monday, den 18. August 2008The shopping mall is a heavily debated and vilified phenomenon. Malls are often seen as soulless halls of commerce that try, but fail to create a third space and sense of community. Blame is frequently heaped on these shopping centers for destroying local businesses and perpetuating a bland cookie cutter culture. And like them or [...]
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22 paid review networks for bloggers to earn money online
Monday, den 18. August 2008What Google thinks about paid reviews (almost similar to selling links) is a different issue but this is one of the best ways to monetize your blog. There is no doubt about that.
What does it have for the advertisers?
- You can create a buzz easily around your product in the blogosphere.
- Buzz helps you in brand development.
- You create the buzz within a very short period (just think about how some of the renowned bloggers are promoting a premium WordPress Theme recently - don’t know if those are paid promotions or not but as soon as they started talking about the theme - it moved beyond any ordinary row of WP themes).
- You get great quality and content based one way links (targeted) to your website
What does Bloggers get?
- Easy money by writing a review
Some Problem Areas:
- In most of such paid review networks, advertisers restrict the bloggers to write only good things (positive review) about their product or website. Thus, the website owners miss out valuable comments from a blogger that could help to improve the product. I understand that there is a chance of negative marketing but if you directly communicate with a niche blogger, he or she may guide you before publishing the actual post. There comments are worth more than the link or buzz you get.
- Advertisers usually ask not to disclose that it is a paid review. They often say that, their competitors would be aware of their marketing tactics if the blogger disclosed it as a paid review. In addition, relatively smaller bloggers cannot argue with the advertisers and eventually deceive their readers by not disclosing the nature of the post.
- Advertisers often want a certain number of links (normally 3 links with targeted anchor text) from the blog post. However, in most of the cases all these three links point to the same URL with different or similar anchor texts. This is simply wastage of opportunities. I would recommend the advertiser to ask for one targeted link and two general links to other pages of the website along with three or four other links to trusted and non-profit sites like Wikipedia. This would make things more natural from Search Engine’s perspective.
- Allow the bloggers enough space to talk. Ask them to write freely - if necessary preview the post that the blogger is planning to publish. This would help you a lot to develop the product.
Here are 22 paid blog review networks to check out: (this is simply a list and we do not endorse anyone)
- Pay Per Post
- Buy Blog Reviews
- Bloggers Review
- Smorty
- Blogsvertise
- Review Me
- Sponsored Reviews
- Social Spark
- Blogpayz
- Blogger Wave
- Blogto Profit
- Link Worth.com
- Pay u 2 Blog
- Bloggertizer
- Blogitive
- Blogging Ads
- In Blog Ads
- Loud Launch
- Rewarding Reviews
- Contextual v7n
- Linky Love Army
- Creative Weblogging
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JR’s Street Art Covers a Flavela In Rio
Monday, den 18. August 2008French photographer and street artist JR has produced another awe inspiring public art project in Rio. Known for his massive scale black and white portraits, JR recently covered a hill side shanty town with his trademark imagery. The photos make the houses almost seem alive with the intricate emotional details of his subject’s faces popping [...]
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Asphalt Power
Monday, den 18. August 2008Researchers at the Worcester Polytechnic Institute have figured out another use for our planet’s millions of miles of asphalt roads. Using heat exchangers embedded just below the surface, the system would soak up, and convert all of the (normally wasted) sunlight absorbed by the asphalt into usable electricity. They also envision placing heat conducting water [...]
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Photoshopping The Past Away
Monday, den 18. August 2008We all have memories we’d prefer to forget, bad relationships, awkward events. Taking them as a learning experience and moving on used to be the only way to handle it. But now, people are beginning to use technologic tricks to erase all evidence of bad things from the past. Photoshopping ex’s out of images is [...]
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Art Ships Set Sail On the Hudson River
Monday, den 18. August 2008Street artist Swoon has undertaken an ambitious art project named the Swimming Cities of Switchback Sea. Swoon and a motley crew of contributors have built a fleet of seven art boats that will journey down the Hudson river from Troy, New York, to Long Island City, Queens. Part floating city, part sculpture and part performance, [...]
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Free Market Research for Your Home Based Business
Monday, den 18. August 2008Any successful business owner will tell you marketing your small business begins with research. The experts can direct you to the best methods for performing research and provide you with successful strategies for market research, but a lot of the statistics and demographic information you desire can be obtained, for free, from the government.
The government [...]
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