The Death of Trends, the Rise of Zara
Thursday, den 21. August 2008Two great articles this week highlight what we’ve been talking about for half a year or more. JC Report gives us part three of their Death of Trends series, which analyzes the shift of the fashion industry away from a two-season system and toward a more fluid system of “constantly evolving blend of eclectic micro-trends.” [...]
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The Death of Trends, the Rise of Zara
Thursday, den 21. August 2008Two great articles this week highlight what we’ve been talking about for half a year or more. JC Report gives us part three of their Death of Trends series, which analyzes the shift of the fashion industry away from a two-season system and toward a more fluid system of “constantly evolving blend of eclectic micro-trends.” [...]
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The Paradox of Creativity
Thursday, den 21. August 2008Merlin Mann over at 43 Folders has done an interesting analysis of Mihaly Csikszentmihalyi’s ideas of how creativity works. The theory is that creative work gets done best in a seemingly paradoxical cycle of laser focused activity, and lazy idea gathering, idling and re-charging. In essence, creative people combine playfulness and discipline, or responsibility and [...]
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An Uncharacteristically Pessimistic Post About Running a Startup
Thursday, den 21. August 2008Warning - this is an uncharacteristically pessimistic post. Apologies in advance for not being positive all the time.
Lately, I have been extremely frustrated with how my business is going. I’ve been working my tail off to break out of a growth plateau - which so far hasn’t come to fruition.
I just don’t get it.
I started [...]
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Controlling Computers With Your Mind
Thursday, den 21. August 2008Interesting news on the futuristic technology front. A team of researchers at the University of California has been given a $4 million grant to study synthetic telepathy. Basically. computer aided psychic communication. It’s not all that crazy though. Essentially, this involves translating brain waves into instructions for a computer. A person could think “telephone the [...]
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Hey marketers – are you ready for Web 3.0
Thursday, den 21. August 2008In web 1.0 scenario, we had websites that fundamentally was a one-way information highway. Here the visitors could just read and know - they had no option for online communication.
In web 2.0 scenario, we got a two-way communication setup, where the reader became active participants. In addition, this became the age of developers, programmers, engineers who could develop new interfaces, plug-ins to make life a lot easier. Ok, this has become age of online entrepreneurs and crowd-sourced platform. Everyday we see new startups (though most of them fail miserably); follow ups (similar startups) and lots of entrepreneurs trying to earn lots of money selling their dreams, understandings and knowledge.
However, what do we have in the web 3.0 scenario?
As far as my experience goes, I see web 3.0 is for intelligent marketers who are sharp enough to understand the basic need of his target audience. By the way, he must have enough of common sense to connect few distance parts to develop a new product (something like mix and match or mash ups).
Why I am saying like this?
Look around yourself - best programmers from different parts of the world are developing for you - everything is free. Bigger companies are throwing their APIs open. People are moving towards web in bigger numbers to find a solution for the problem and to contribute content. Better platforms are being developed every other day to market your product.
What else do you need?
Nothing but killer ideas and information of where to find the parts to add!
Thus, if you are an intelligent marketer and if you know how to market that killer idea, Web 3.0 is getting it prepared to embrace you.
Just wait and watch or work hard to develop a killer idea.
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Better Than the Van - For Rock Bands Who Need Couches
Thursday, den 21. August 2008NYTimes’ Freakonomics blog points us to a new website aimed at helping traveling musicians find free places to crash while touring. Similar in concept to couchsurfing.com, Better Than the Van lists room/couch lenders and seekers, whom members can browse through and contact when they find an appropriate match. Members of the site can create profiles, [...]
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Mixing n’ Matching Flavors at Geschmackslabor, Germany
Thursday, den 21. August 2008In Bremerhaven, Germany, diners at the new restaurant Geschmackslabor (German for ‘Flavor Lab’) are adding their own Emeril-style “BAM!” to their meals. While the restaurant’s dishes are made ready-to-eat, patrons can choose from up to 20 specially-concocted flavorings to add a bit of zest to their dish and experiment with new pairings. The flavorings (contained [...]
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Event: NYC’s Electronic Music & Innovation Festival
Thursday, den 21. August 2008Over the second weekend of September, New York will see a slightly different type of music festival. The Minitek Electronic Music Festival will present an array of electronic music artists spanning the genre as well as introduce innovations in the forms of art, science and technology.
Over three days and two different locations, one outdoor [...]
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How To Improve Life For Everyone
Thursday, den 21. August 2008“What can we do now to move the human race forward on an extremely long term basis?”
That was the question posed to the hive mind over at Ask Metafilter the other day. Important thinking, really big question. A lot of interesting ideas came out in response to the query. Answers were wide ranging: have more [...]
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