domestic travel for your family vacation
Monday, den 25. August 2008With the recent fuel hikes in the airlines industry, some families have to postpone their travel plans this summer. If international travel is blowing your budget, it’s perhaps time to consider domestic travel since it’s all about spending quality time as a family.
Perhaps you can consider booking a vacation home in the Outer Banks or [...]
Uncategorized | 0 Kommentar »
looking forward to my affiliate marketing journey
Monday, den 25. August 2008After a few days of relaxing in the comforts of mom’s home, I’m back in my home office. This is going to be a cleaning up week since our last seminar of the year had ended. Cleaning up the home office is something we do on a yearly basis since there are lots to be [...]
Uncategorized | 0 Kommentar »
Designers’ Defense Mechanism: Outrageous Fabrics
Monday, den 25. August 2008In a world where H&M and Uniqlo and Zara and Top Shop (and a million other labels) are able to recreate runway trends at a fraction of the price with two-week turnaround times, what’s left for the high end designer? The Financial Times says it’s all in the fabric. Designers such as Prada and Balenciaga [...]
Uncategorized | 0 Kommentar »
Most Popular Articles
Monday, den 25. August 2008Here are PSFK’s top five articles from August 18 to Aug 24, 2008. Results are based on Google Analytics and in order of overall page views.
The Death of Trends, the Rise of Zara - Orli Sharaby
New Legislation Forces NYC Retailers to Close Front Door - Nicko Margolies
Playing Dress Up and Blogging About it Too [...]
Uncategorized | 0 Kommentar »
Update On Android
Monday, den 25. August 2008A few months back I wrote a slightly opinionated piece entitled, Will Google Phone’s September Launch Kill Nokia? - it was a look at the impact of the forthcoming release of Google hardware and software on the existing telecoms industry. Since then, we’ve had little news about Google Android - the tech company’s open operating [...]
Uncategorized | 0 Kommentar »
Pic: We’re Cheap Too
Monday, den 25. August 2008Here’s a sign that’s sat outside Wholefoods on Union Square, NYC. Price matters in today’s economy - and we get the impression that retailers that have spent a long time developing an image of quality are having a spend even more time right now battling the idea that they are therefore more expensive. Here’s an [...]
Uncategorized | 0 Kommentar »
The Scout: New York, Through More Discerning Eyes
Monday, den 25. August 2008With many nearly identical citylife webzines already on the market, we wondered how the recently launched NYC guide, The Scout, would set itself apart. After spending some time perusing its listings, tours, and articles, it became clear that this was a genuinely unique guide - one that is as chic as it is useful. The [...]
Uncategorized | 0 Kommentar »
Jobs We Love
Monday, den 25. August 2008More great jobs featured on our listings site - jobs.psfk.com
Executive Director of Emerging Platforms, OrganicNew York : Build exceptional experiences
Jr. Creative Strategist, The Coca-Cola CompanyAtlanta : Drive brand development
Trend Analyst, Design & Innovation CompanyWest Coast : Ideation, strategy and concept development
Uncategorized | 0 Kommentar »
Facebook’s Engagement Ads – Another Step towards Better User Interactivity.
Monday, den 25. August 2008Do you remember the post I wrote a couple of days back - titled “Platform-A’s Goowy widget-based advertising tool, AdSense ads and User Interactivity“! If you are yet to read that post, I would request you to take a look.
Anyways, we have another major shift in online advertising. A popular advertising magazine has just published a new story titled Facebook Tries New Ad Formats (Social network aims to friend more brands within site structure) that says that Facebook is testing new advertisement format called “Engagement Ads” in their own network. However, at present, this ad format is open to a few brands only.
You can also read the story at cnet “Facebook’s ‘Engagement Ads’ tests the waters” and Jeremiah Owyang’s blog titled “What Facebook’s New ‘Engagement Advertising’ Means to Brands“.
However, the most exciting thing about this shift (from traditional text and image based advertising) is that, it has tried to develop an interactive advertisement format in sync with the ambiance of the website - social network and word of mouth marketing.
What happens there?
Visitors can write comments on the advertisement, endorse the brand and share it with their friends in micro networks (smaller groups inside Facebook). It is almost like associating a human being with a brand (you become the brand ambassador of a product you like). Don’t we do the same thing in real life when we were an expensive brand and show it off in our friend circle!
More importantly, the visitor will not be redirected to another website to interact with the brand - this would act just like another widget in your page. Moreover, what can be a better place but one of the biggest social networks in the web (Facebook) to try such things!
In theory, there are high chances that this ad would become successful. More importantly, the brands would get more exposure with these sorts of ads rather than direct selling. What happens when someone publishes his or her Amazon Wishlist! It does not remain just another product in the market - he or she is also endorsing the brand in close network (visitors of the wishlist).
Tim Kendall, Facebook’s Director of Monetization said that they tried to build “ad products that users can interact with in the same way they do with other things on our site.”
Let’s wait and watch if Facebook can make enough money out of it or not.
Uncategorized | 0 Kommentar »
New Orleans 100: Interview With Mark Martin From NOLA 180
Monday, den 25. August 2008All Day Buffet has compiled the New Orleans 100, a list of innovative and world-changing ideas that have come out of New Orleans since Hurricane Katrina. Designed to encourage discussion about the rebirth of the city, the NOLA 100 highlights the good that has grown out of the tragedy.
PSFK sent a few questions to 5 [...]
Uncategorized | 0 Kommentar »
« Next