If I Unsubscribe from Your List Will You Ever Talk to Me Again?
Tuesday, den 26. August 2008What’s the etiquette of unsubscribing from a friend or colleague’s list?
I have a *lot* of email addresses, some of them belonging more to earlier stages of my business activities but no longer really fitting in with what I do now.
I’d like to close some of them off, especially the ones that have become spam-attractors.
You know, [...]
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Wallace and Gromit as Style Icons
Tuesday, den 26. August 2008Back in the Spring an Urban Outfitters opened on Atlantic Avenue in the Cobble Hill section of Brooklyn. The ad that the company used to promote the store included on it the L Train icon, Domino Sugar, Coney Island, Biggie Smalls, Jay Z, the Cosby Show cast… Basically throwing a wide net over what is [...]
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Electrolux Design Lab ‘08 Finalists
Tuesday, den 26. August 2008Home appliance brand Electrolux recently announced the finalists in their annual Design Lab contest, highlighting the top nine design concepts from industrial design students tasked with coming up with “tomorrow’s home appliances for the Internet generation.” The submitted ideas had to be designed for use 2-3 years into the future and be related to food [...]
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Getting Some Social Love
Tuesday, den 26. August 2008Web is changing fast and we are going more social. There are thousands of websites that depend on visitors from social media - especially in the start-up stage. To add to this, social networking and bookmarking websites are very important for start-up companies as search engines are yet to identify them as good source of information.
As far as my experience goes, I divide traffic in two sections:
1. Those who belong to the same industry (perhaps they provide the same service online or they are very much interested in the subject or about the product you are selling)
2. People who actually need the product you are offering (the real buyers of your solution or product)
There may be a few sub sets too in this list - for example, those who are just information seekers. But, if they do not have any web presence (like a personal blog or website), you can ignore them for the time being.
Again, as far as my experience goes, people from section number 2 normally comes from search engines. And if hard cash is involved with the conversion process - they are the visitors you should be aiming at to make the business rolling.
However, you will only get those people unless you have secured a good place at SERP and in the initial days no search engines would allow you a better position for a competitive keyword.
So what do you do?
In the initial days of website development, concentrate on social networks - as much time as you invest on link or content development. These are the places that would actually provide you link and help you to establish a brand identity.
So, how to get more traffic from social networks?
LOL. You would find thousands of tips on different blogs that talk about how to get more traffic from any and all social networks. You can read them - some of them are really good and to the point. I have only two tips:
1. Identify the network where you can find maximum number of participants from your industry.
2. Be a worthy member of that network and develop your own micro network within the network.
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Fake Following: Social Media Without All the Annoying Updates
Tuesday, den 26. August 2008Social media aggregator Friend Feed has released what has been called “the most important feature in the history of social networks”. Called “Fake follow”, it allows you to be listed as following someone, but not actually receive any of their updates. Interesting idea. This is useful if you want to signify your connection with someone, [...]
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Mazda Shows “Sustainable” SUV at Russian Auto Show Today
Tuesday, den 26. August 2008Another lingering hot spot for SUV sales turns out to be Russia. Sales of SUV’s represent 16 percent of the market and have grown ten times in the last three years. Mazda hopes to make an impression with the latest concept emerging from the design studios. Called the ‘Kazamai’, the crossover/SUV unfortunately doesn’t break new [...]
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Lightmark: Masters Of Painting With Light
Tuesday, den 26. August 2008The Lightmark photo series by Cenci Goepel and Jens Warnecke takes the process of light drawing to an elegant new level. Light drawing involves taking a long exposure photograph (2-30 seconds), and using an LED or other bright, focused light source to draw shapes in the air. The camera then captures the movement as lines
Combining [...]
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Glassdoor.com: Sharing Workplace Rants, Raves and Salaries - Anonymously
Tuesday, den 26. August 2008Glassdoor.com is a site that aims to give users an “inside look at companies from those who know them best” - through anonymous salary sharing, ratings, and reviews of some of the top companies across several industries. A sort of Yelp! meets “Wall Street”. While the salaries featured, ranging from Creative Directors (a [...]
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Car Sharing On Campus
Tuesday, den 26. August 2008It’s back to school time, and if you’re a freshmen heading to college at University of Miami, make sure to leave the car at home. The school has implemented a no-car rule for first year students. Besides encouraging biking, walking and public transportation, the school has partnered with Zipcar to offer fuel efficient cars to [...]
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PSFK Conference Asia: Venue
Tuesday, den 26. August 2008>
We’ve been spending quite a lot of time over the last few weeks considering the right venue to hold our next conference. After a long search, we’ve decided that there couldn’t be anything more appropriate than holding an event that celebrates creativity in the region at the Asian Civilisations Museum. Here’s a little background to [...]
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