From Rails to Roasts: Deptford Project Cafe
Thursday, den 28. August 2008Studio Myerscough and Luke Morgan have transformed an old railway carriage into something of a local hotspot. The Deptford Project Café is a retired rail car that has been brightened up with licks of luminous paint, retro song lyrics, a bathroom dedicated to Elvis and endearing sayings like ‘I saved this for you’ on the [...]
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Brand sells – any Doubt?
Thursday, den 28. August 2008Branding pays in the long run – there is no doubt about that. And that is why, big companies spend huge amount in brand development and promotion. Even in FMCG sectors, people try to promote their brand rather than the product alone.
As I always say, people do not need your product - they need a solution to their problem. In this respect, you may say that why people are buying an iPhone though their old phones are just enough for the purpose!
In this situation too, they are succumbing to their need. The iPhone is not just another phone that makes a call – it is something more than that. And often you can not or do not want to identify what is “the more” with iPhone! Now add the brand name of Apple with this phone and you get the huge response from the market. Do you really think iPhone would have got such response in the market if it was not produced by Apple? There are many phones which can perform almost similar task – so why buy an iPhone?
Brand names are important not simply for early adopters, who actually set the market on fire. Even if you take a look at the long tail, you will find that the brand name works havoc when the buyer is just at the verge of taking the final decision. Bigger brand names enjoy more trust among end users.
The same thing happens with your online brand. Who would get the maximum exposure for publishing the same story on SEO – SEO Moz or just another SEO blog? Who has the maximum trust rank?
There is a saying that if you pour some honey on the wall, it would attract bees. Does that mean you would need to pour more honey to attract more bees in the same progression? My experience says that, in case of good branding, the existing bees actually attract more bees. And it eventually increases your brand value.
Any doubt about that?
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Event: Power 2
Thursday, den 28. August 2008This Saturday, a unique art performance is happening at Brooklyn’s Issue Project Room at the Old American Can Factory. Called “Power 2″ it’s a hybrid between dance, music and interactive projected video. The dancer’s movements will control the action on screen, and the crowd, who are encouraged to wear all white, will get brought into [...]
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The Discount Urban Dream Life
Thursday, den 28. August 2008Over at New York Magazine, the number 1 most viewed, most commented and most emailed article at the moment is one that profiles Buffalo, New York as an ideal of urban living. A lot of people might be surprised at this declaration. Buffalo is seen by many as a post-industrial city, that’s cold and devoid [...]
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Invisible Journeys: Mapping the Connections Around Us
Thursday, den 28. August 2008Oli Laurelle has created a stunning flickr set of images showcasing the fluctuating prevalence of wireless technology on her different journeys through Europe. The picture above is a data visualization of the wireless access she picked up on a 45 minute car ride from a village to a city. 451 wireless nodes were recorded, with [...]
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Zen Like Super Noticing Power
Thursday, den 28. August 2008The AIGA Journal has documented a thought provoking conversation between designers Steve Portigal and Dan Soltzberg. They discuss the importance of “noticing” when going through your day. It’s a form of gathering inspiration from everywhere to fuel creative work. The key is getting out of the everyday way of thinking and seeing things with [...]
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Soundtrack To The End Of The World
Thursday, den 28. August 2008Soundtrack To The End Of The World is a simple but fun blog that crowd sources music mixes. Contributors are asked to compile a selection of 13 songs that describe how they feel at the moment (many of the compilations do have apocalyptic themes). The ensuing mix is then posted for download on the site, [...]
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New Orleans 100: Interview With Trumpet Group
Thursday, den 28. August 2008All Day Buffet has compiled the New Orleans 100, a list of innovative and world-changing ideas that have come out of New Orleans since Hurricane Katrina. Designed to encourage discussion about the rebirth of the city, the NOLA 100 highlights the good that has grown out of the tragedy.
PSFK sent a few questions to 5 [...]
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Weeknight Parties
Thursday, den 28. August 2008For most 9-to-5ers, weeknight partying is an indulgence. A regrettable indulgence. Clubs know this, and while some choose to address it by only opening their doors on the weekends, others are altering their programming to cater to this professional crowd (that can’t afford a Tuesday hangover). Springwise points us to a few mid-week, mid-evening ragers [...]
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Non-Evil Guitar Hero Clone For Christians
Thursday, den 28. August 2008For anyone who wants to get on the bandwagon of uber popular video game Guitar Hero, but doesn’t want to subject their ears to secular music, check out Guitar Praise. Released by Digital Praise, who’s company motto is “Glorifying god through interactive media” the video game lets you play along with Christian rock favorites. Other [...]
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