Do you need a style guide for your bloggers?
Friday, den 29. August 2008You have a blog and you can write whatever you want - there is no one to stop you. However, if you want to be a successful blogger, you must prove your authenticity as well as uniformity in content selection and presentation. Just think about a newspaper - it has a predefined set of guidelines as far as publishing is concerned. It is a different issue that general people (readers) do not know about those guidelines, but these guidelines actually influence the brand of that newspaper.Do you have a predefined publishing guideline attached to your blog! Perhaps it is time to think about one if you are a serious publisher and have different bloggers to write for your blog.
Why this is important?
Ever blogger have his or her own writing style - specific choices of subjects (ok, there may be thousands of different topics in the list but it is a list after all) that they write about (just think about your tags and categories). They have certain stand points for or against some issues (if you are a serious blogger, you got to have a voice). If you follow it closely, you will easily identify a pattern - something that you may call your style sheet or style-guide.
Come on, I am not suggesting you to publish the style sheet in your blog. But if you are publishing a multi blogger unit - you can think about having a wiki based style guide for your bloggers. This would definitely help you maintain a common pattern in your blog. And more importantly, you can easily communicate with your bloggers about what you want from them.
Just think about blogs that accept guest post. They publish some primary guidelines for the guest bloggers - but here you are accepting the bloggers to come up with his or her identity. A style sheet or a style guide may be an extended version of these guidelines where the blogger would also write according to the stance of the blog on certain issues.
- Especially if your blog has grown into something like Mashable or YouMOZ or something that publishes user generated content.
There would be a lot of issues against this point like:
It may kill the essence of blogging - personal style. (But what is the basic difference between a newspaper and a multi blogger unit?)
It may kill democracy. (Don’t you have a personal blog to show off democracy?)
etc…..
What do you think?
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Banksy Helps Us Remember Katrina
Friday, den 29. August 2008
We’re moved by this new work by Banksy spotted in New Orleans. The prolific street artist created these pieces to serve as bold reminders of the devastation Hurricane Katrina left in its wake, and to pay homage to the citizens of New Orleans who continue to endure it.
SuperTouch reports:
Said Banksy of the operation, “Three [...]
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Office Stats, Office Love
Friday, den 29. August 2008It’s Friday post time, and the HR people are not going to be happy about this one. The Sun just published results of a survey of 1200 office workers. It seems people are getting a little naughty at the office, which makes sense, I suppose, because of the ungodly amounts of time the average person [...]
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Visual Inspiration: So Much Pileup
Friday, den 29. August 2008Mike Davis, a designer and DJ from Minneapolis has started a great new blog, that showcases graphic design and illustration from the 1960s through the early 80s. Lots of visual inspiration for designers and fans alike.
Mike’s motivation for creating a catalog of vintage design:
Any designer’s studio or home is filled with books, stickers, posters, postcards, [...]
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Coca-Cola to Fill Your Big Gulp with 100 Flavors
Friday, den 29. August 2008Apparently, Coca-Cola is on an innovation binge! In addition to introducing new design to their bottles, the world’s largest beverage firm is planning on unveiling a proprietary fountain system capable of pouring 100+ different flavored beverages from a single unit. Though still in testing phase, these new dispensers are about the same size as the [...]
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QR Codes at Ralph Lauren’s Rugby Store
Friday, den 29. August 2008As a follow up to an earlier post, we decided to venture out and see Ralph Lauren’s QR codes in action. At the Rugby store near Union Square, as well as locations in several other cities, Ralph Lauren has inserted touch screen TV’s built into their window displays. The display is linked to [...]
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Welcome New Celebrity Business Blogger and New Media Superstar Jessica Smith!
Friday, den 29. August 2008Although our Celebrity Business blog has been around for a while, we have added a new superstar author to it. You probably know Jessica Smith from Twitter (@JessicaKnows), the WalMart 11Moms campaign (site launching early September), as the Chief Mom Officer at WishPot, or simply from her rapidly growing blog JessicaKnows.
Jessica has been wanting to [...]
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Rough Times for Retail Manifest in Rough Window Displays
Friday, den 29. August 2008Some time has passed since PSFK took a survey of retail window displays. We were curious to what effect the current economic challenges were manifesting in how retailers were using windows to attract customers. We didn’t see much glitz. In fact, Kenneth Cole, Paul Smith, and Diesel in fact presented some pretty rough imagery. Kenneth [...]
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New Orleans 100: Interview With Idea Village
Friday, den 29. August 2008All Day Buffet has compiled the New Orleans 100, a list of innovative and world-changing ideas that have come out of New Orleans since Hurricane Katrina. Designed to encourage discussion about the rebirth of the city, the NOLA 100 highlights the good that has grown out of the tragedy.
PSFK sent a few questions to 5 [...]
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Gregoire Alexandre at Atelier de Mecanique
Friday, den 29. August 2008Paris-based photographer Gregoire Alexandre is currently exhibiting a selection of his work at the Atelier de Mecanique, in Parc des Ateliers. Christian Lacroix, a guest curator of the Recontres d’Arles 2008, chose to feature Alexandre, whose work he describes as “contemporary poetry” in the latest issue of Wallpaper.
Alexandre has chosen from photographs taken between [...]
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