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A comprehensive guide to Social Media Marketing

August

31st

Roy

Social media is everywhere and there are lots of tips to run a successful social media campaign. This week, let us find out some of the best posts on social media marketing and best practices. If I missed something, please write a comment and I would add it in the list.If you want to know what is social media these two (Larry Chase) posts (Top Rank Blog) can help you. Take a look at those posts - it is always an advantage to know what others are thinking and how others are defining even a common topic like social media. If you are not sure about why you need social media marketing, you can read “The Importance of Social Media Marketing: Why You Should Learn and Master it” from Dosh Dosh.

Now, you can read this post on How to get started in Social Media by Shana Albert. Here comes another post from Top Rank Blog titled “Live from SMX: Tips on Social Media Marketing” by Barbara Boser the Social Media Director for 3 Dog Media, on marketing with social media. If you think, social media marketing is just about posting a few links, you might be mistaking.

Here are some fundamental tips on social media:

1. Create a mix of social media networks according to your niche to explore.

2. Actively participate and communicate with other members and do not try to sell your product alone. Forget about easy profit - invest your time and money on relationship and brand development. Consider Stumble Upon to be your micro blog and links are the regular posts.

3. Add some value to the community - your favs and buries would actually create your identity.

4. Be a social being rather than just a robot or a salesman.

5. Develop a brand name on your niche and become a power user.

6. Promote your friends in those networks and let them know about it - in time, they would come ahead to promote your link.

BTW, “Social Media Optimization” and “Social Media Marketing” are two different topics. You may read this post by Glen Allsopp titled “What are Social Media Marketing and Social Media Optimisation?” to make things a bit more clear.

If you have any question, don’t hesitate to ask in the comment box.