Rough Times for Retail Manifest in Rough Window Displays
Friday, den 29. August 2008Some time has passed since PSFK took a survey of retail window displays. We were curious to what effect the current economic challenges were manifesting in how retailers were using windows to attract customers. We didn’t see much glitz. In fact, Kenneth Cole, Paul Smith, and Diesel in fact presented some pretty rough imagery. Kenneth [...]
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New Orleans 100: Interview With Idea Village
Friday, den 29. August 2008All Day Buffet has compiled the New Orleans 100, a list of innovative and world-changing ideas that have come out of New Orleans since Hurricane Katrina. Designed to encourage discussion about the rebirth of the city, the NOLA 100 highlights the good that has grown out of the tragedy.
PSFK sent a few questions to 5 [...]
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Gregoire Alexandre at Atelier de Mecanique
Friday, den 29. August 2008Paris-based photographer Gregoire Alexandre is currently exhibiting a selection of his work at the Atelier de Mecanique, in Parc des Ateliers. Christian Lacroix, a guest curator of the Recontres d’Arles 2008, chose to feature Alexandre, whose work he describes as “contemporary poetry” in the latest issue of Wallpaper.
Alexandre has chosen from photographs taken between [...]
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Looking at Music
Friday, den 29. August 2008The Museum of Modern Art has a new show that looks at the period of time in the 60’s and 70’s when artists were expanding their creative horizons. “Looking at Music” gathers choice examples of cross-media works, where artists tried doing music, or musicians started making films. It documents an era that foreshadows our modern [...]
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Max Richter - The Ringtone Album
Friday, den 29. August 2008These days, any music artist looking to make a dollar is licensing their songs for use as ringtones. As the ringtone industry becomes more mature, ringtones are being used in a variety of unique ways. But Max Richter, a German-born composer based in Edinburgh, is taking the ringtone to a new level. His most [...]
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Literary Maverick Putting Asia on the Publishing Map
Friday, den 29. August 2008While New York and London are the current publishing powerhouses serving the US and Western Europe, there are millions of English speakers in developing countries who may be overlooked. The Telegraph has a profile of Philip Tatham, who is addressing this untapped market and tackling Asia from Singapore. Tatham established Monsoon Books in 2004 and [...]
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Is the Perception of What You See Promoted Really the Reality?
Friday, den 29. August 2008Does what you perceive equal the reality? You and I are so bombarded with ads selling hair products, shoes, clothing, medicine, etc but do you find the perceived value of the product is equal to the reality or more than it or less than how you perceive it?
This article began from a section of Michael [...]
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PSFK Germany at IFA Berlin
Friday, den 29. August 2008PSFK Germany is holding a series of short lectures on “Family and Media” at this years IFA in Berlin. IFA is one of the world’s leading trade shows for the general public and the CE industry’s number one venue for doing business. The PSFK lectures are part of a special exhibition called Family Playground:
The IFA [...]
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From Rails to Roasts: Deptford Project Cafe
Thursday, den 28. August 2008Studio Myerscough and Luke Morgan have transformed an old railway carriage into something of a local hotspot. The Deptford Project Café is a retired rail car that has been brightened up with licks of luminous paint, retro song lyrics, a bathroom dedicated to Elvis and endearing sayings like ‘I saved this for you’ on the [...]
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Brand sells – any Doubt?
Thursday, den 28. August 2008Branding pays in the long run – there is no doubt about that. And that is why, big companies spend huge amount in brand development and promotion. Even in FMCG sectors, people try to promote their brand rather than the product alone.
As I always say, people do not need your product - they need a solution to their problem. In this respect, you may say that why people are buying an iPhone though their old phones are just enough for the purpose!
In this situation too, they are succumbing to their need. The iPhone is not just another phone that makes a call – it is something more than that. And often you can not or do not want to identify what is “the more” with iPhone! Now add the brand name of Apple with this phone and you get the huge response from the market. Do you really think iPhone would have got such response in the market if it was not produced by Apple? There are many phones which can perform almost similar task – so why buy an iPhone?
Brand names are important not simply for early adopters, who actually set the market on fire. Even if you take a look at the long tail, you will find that the brand name works havoc when the buyer is just at the verge of taking the final decision. Bigger brand names enjoy more trust among end users.
The same thing happens with your online brand. Who would get the maximum exposure for publishing the same story on SEO – SEO Moz or just another SEO blog? Who has the maximum trust rank?
There is a saying that if you pour some honey on the wall, it would attract bees. Does that mean you would need to pour more honey to attract more bees in the same progression? My experience says that, in case of good branding, the existing bees actually attract more bees. And it eventually increases your brand value.
Any doubt about that?
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