ranting from my home office
Tuesday, den 30. September 2008Today is the start of a 3-day long holiday for the Muslims who are celebrating Hari Raya (new year). I was initially looking forward to this break so that I can finish all my outstanding home office work but no, I’ll be busier than usual days!
Our relatives from the US are here and we’ll be [...]
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NO TEXTING ON THE DANCEFLOOR!
Tuesday, den 30. September 2008DJ C’Mish over at the Turntable Lab blog has posted a funny but legitimate observation about behavior he’s observed on today’s dancefloors. He cites party goers current propensity for being overly engrossed in texting and staring at their phones rather than enjoying the music.
C’mish vents:
Somebody’s gotta re-make Midnight Star’s “No Parking On The Dancefloor” with [...]
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PSFK Conference Asia: Tickets Still Available
Tuesday, den 30. September 2008Join us Friday, October 10th 2008 in Singapore for our upcoming PSFK Conference Asia. With the brief to inspire an audience of likeminded peers to make things better, some of PSFK’s favorite thinkers will present their ideas, projects and opinions.
The event will include local topics, such as China’s growing middle class, ways in which Chinese [...]
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Daylighting: Working More Than One Job at a Time
Tuesday, den 30. September 2008CNN reports on a growing trend: daylighting. Kind of like moonlighting during the day, it’s the practice of working jobs on the side while you are at another. They give examples of a cocktail waitress who works on her graphic design business when sales are slow, and a salesman who’s brokering mortgage deals in his [...]
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How to develop a brand identity for your blog – part 9
Tuesday, den 30. September 2008Let there be light… But Which Company?
If you missed my earlier posts of the series, here they are: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Post 8. And here goes part 9:
In my last post I was discussing about Affiliate marketing and how you can use it for online branding. Today, I will continue on this topic.
In an affiliate marketing campaign, the advertiser (you) normally offers two solutions - image based ads and the text link based ads. A text link based advertisement normally acts just as another link or recommendation from the owner. Some people claim that, these link based advertisements (mainly from within the content) offer them better conversion rate than the image based affiliate advertisements.
But, if you want to take the most out of affiliate marketing program, you should go for image based advertising. One of the biggest advantages of for image based advertisement is that you get a site wide presence and that too in a prominent position (within the main template). And thus you get more exposure to the target market rather than what you would have got in a link based advertisement. I would always recommend you to go for image based advertisements.
At the same time text based links also have some advantages - you get a lot of surrounding content to support the link. However, in an image based advertisement program, you normally have 125 X 125 pixel or 468 X 60 pixel space. Whatever you want to do, you have to do that within that space unless you go for other formats like peel ads. You do not get the support from surrounding texts.
But still, if you want to work on branding, go for image based advertisement. Here are some tips to optimize on branding:
1. Do not forget to use your logo and website color scheme into that advertisement along with the message that you want to convey. Be very short and precise in your message.
2. Leave some breathing space - do not make it just a jungle of blinking gif image.
3. An affiliate ad is normally surrounded by other similar ads and thus your image must be very attractive to hook the reader faster.
4. If possible, create separate ads for each blog. Each blog is different in color scheme, structure and surrounding ads. Thus, for better results, you should ideally offer a customized solution. You do not need to make some major changes in the primary image. If you just change the background color and keep other things same, it should work. Trust me; it won’t take you huge time. And after some days, you will have enough patterns to select the best color scheme for any blog.
Did I miss something?
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Gender Differences in Professional Blogging - Are Women Limiting Themselves?
Tuesday, den 30. September 2008In case you missed it, Technorati released their State of the Blogosphere report last week. It’s always a highly anticipated report that truly carries a lot of weight in our industry. Technorati’s statistics are the most frequently cited in reference to the blogosphere. Marketers, agencies, business owners and the mainstream media rely on these statistics [...]
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Power Plant Turns Waste Into Fuel
Tuesday, den 30. September 2008Portland General Electric and Columbia Energy Partners have started a pilot project to turn waste from the Boardman, Oregon power plant into valuable fuel products. The plant is the state’s only coal burning facility and also the largest emitter of carbon dioxide. A plan has been devised to use algae to convert the carbon dioxide [...]
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Microsoft Launches Panoramic Image Stitcher
Tuesday, den 30. September 2008The innovative folks at Microsoft Research launched a new piece of freeware called Microsoft Image Composite Editor. It automatically creates a panoramic image out of a collection of photos you select. For those who don’t regularly use this feature in Photoshop’s photomerge, it’s a nice free alternative in a neat package.
Photographers will appreciate the inclusion [...]
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“But the GPS Told Me To…”
Tuesday, den 30. September 2008Here’s a very interesting story about becoming too reliant on technology. A man in Westchester County, New York was following his car’s global positioning system’s directions. With complete faith, he took every turn and instruction he was given. Then to his surprise, he found himself stuck on trains tracks. He had taken the directions too [...]
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Droog Design’s 100 Meter Bench
Tuesday, den 30. September 2008The Dutch Ministry of Foreign Affairs has tapped Claudia Linders of Droog Design to create an epic, 100 meter long bench that will wrap around the waterfront of IJburg, Amsterdam. The area is the youngest part of the city, made up of six artificial islands. The bench celebrates the area’s innovative character, representation of outstanding [...]
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