Tuned In To Fear
Wednesday, den 1. October 2008Susanna Hertrich’s latest concept plans to tackle humankind’s lack of primal defenses against modern-day “abstract and deferred” dangers. According to the designer and researcher, sensing a stock market crash, an approaching tsunami or an imminent rise in oil prices should be as natural to our brain’s limbic system as avoiding a fire or an approaching [...]
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How to develop a brand identity for your blog – part 10
Wednesday, den 1. October 2008Let there be light… But Which Company?
If you missed my earlier posts of the series, here they are: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Post 8 and Post 9. And here goes part 10:
We all talk about implementing social networks in our online marketing mix. However, the main intention of a lot of marketers is to promote the content or get more links via them. There is nothing wrong in it. If you can use social networks to promote a viral content, there is nothing like it.
But don’t stop there. Let’s move a few steps ahead. Or let’s think about it from a different perspective.
What happens when one of your pages flies high in a social network?
You get thousands of page views in no time. And you feel very happy about that.
That’s great - but what else? It takes a lot of hard work or just great ideas and good luck to fly high in a social network. And most of the blogs are one post wonders (leave alone the big brands - they have bigger brand names to hit the front page even for no reason).
Did you ever receive huge traffic flow from any social network? What happened next? How many comments did you receive? How many pages did those people visit before leaving the blog? Was there any change in the amount of email subscribers or feed subscribers? Is there any change in the amount of returning visitors? How many quality links did you receive via that page?
These are some of the parameters that can help you to find out the actual return on investment - time and effort you spent to develop that content.
A lot of bloggers and webmasters simply publish a story and bookmark it in the social network and wait for the story hit the top page. (BTW, some of them spend sleepless nights with fingers crossed.)
If you really want to get the most out of those social networks, create your micro network with the power users of that social network. Develop a natural relationship and promote their content. If you are smart than use them to promote your content - you will hit the front page in more than one occasion.
And continuous presence in social networks would actually develop your brand.
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Wristwatch Maps as Early Navigation System
Wednesday, den 1. October 2008A bit of archaic innovation/inspiration: Kottke points us to this precursor to satellite navigation, called the ‘Routefinder’ - a wristwatch-like device from the 1920s that offered simple route and mileage information for drivers in the UK. The analog navigation system allowed users to slot in interchangeable map scrolls that corresponded with different routes which they [...]
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Saving Energy with a Modular Refrigerator
Wednesday, den 1. October 2008We’ve talked a bit about Electrolux’s Design Lab 2008 contest already, but we wanted to highlight another finalist with huge potential: the flatshare fridge. While the idea is geared towards helping roommates keep track of their own food in the fridge, Treehugger points out the energy saving benefits of a compartmentalized fridge:
One way to rig [...]
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DJing With Your Mind
Wednesday, den 1. October 2008We’ve seen DJ interface innovations rapidly morphing into radical new forms. Now French company Musinaut ups the ante into the stratosphere, with a music playback system that’s controlled by your mind. The player reads and interprets your brainwaves and mixes the music to match your mood. The system uses the new MXP4 format, which [...]
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New Basque Health Headquarters in Bilbao
Wednesday, den 1. October 2008The architecture world is buzzing about El Departamento de Sanidad y Osakidetza, the recently unveiled Basque Health HQ in Bilbao, Spain. The space covers 9,200 sq m set to accommodate 850 workers and visitors, and looks - to this writer’s untrained eye - a lot like a bubble on acid. The irregular angles of the [...]
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The Challenge of Policing Online Communities
Wednesday, den 1. October 2008Online communities can be chaotic places. The anonymity and instant communications sometimes add up to situations where decorum gets thrown out the window. But of course, the internet is all about sharing information and freedom of communication. When you run a community, it can be tough to decide where to become the police, and where [...]
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Energy Drinks Boom While Our Mortgage, Credit, and Future Bust
Wednesday, den 1. October 2008While most of us are watching our finances fall apart, energy drink companies are counting their money. It seems that the recent trend in expensive high end drinks has proven to be recession proof. The flashy can has quietly dominated the drink market and Mintel reports that the market for energy drinks in the UK [...]
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Biofeedback is the New Black
Wednesday, den 1. October 2008Biofeedback, measuring a patient’s bodily functions and conveying it to them in real-time, has been around since the 60’s, but has only recently become in vogue. Now it may truly become fashionable.
Merging form with functionality, this concept device lets you wear your emotions quite literally. Colors are produced based on your biometric data. It’s like [...]
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Air Sharing App Brings Documents to iPhone
Wednesday, den 1. October 2008A recent addition to the iTunes App Store has brought further features to the already multi-use iPhone. As Apple keeps us holding our breath on Bluetooth syncing, Air Sharing (iTunes link here) enables users to utilize our iPhone (and iPod Touch) as a document viewer. This includes all major file formats, including Microsoft Office files, [...]
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