How to develop a brand identity for your blog – part 11
Friday, den 3. October 2008Let there be light… But Which Company?
If you missed my earlier posts of the series, here they are: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Post 8, Post 9 and post 10. And here goes part 11:
Do you really think that product pricing has anything to do with your brand or brand development? Let’s find out:
We often find that people offer cheap products - like “cheap xyz for sale”. A lot of webmasters believe that if they can offer cheaper products, more people would be interested to buy. Sometimes, this is true - but it is not necessarily always true.
Just think about it from a different perspective - how low you can go? You would often say that as your competitors are offering the product at a lower price, you must do the same to stay in the business.
There are two types of products -
1. A product that you manufacture or develop and sell on your own website.
2. A product that is developed by another company and you act as a seller of the product.
In both situations, you may have huge competition. But, I believe, pricing strategy should be different for these situations.
In case of the first one, you must understand what your target audience is looking for - price or product quality and service and act accordingly. However in the second situation, you do not have much to do - here the pricing, more or less, depends on your profit margin.
Now in the first category, your brand name is directly associated with the product and thus the pricing would play a huge role. But in the second category, the product does not have much to do with your personal brand. It has its own brand and it would continue to develop its own brand via you. Here you are not selling a product - you are actually selling a service. And your brand development depends on the quality of service you are providing. It is more about the availability of a brand.
To be continued:
Uncategorized | 0 Kommentar »
Beat this Video Game, and We’ll Lower Your Insurance
Friday, den 3. October 2008Allstate insurance is testing out a new program, called InSight, that uses online video game tests to identify safe older drivers. Using simple games that measure brain fitness, the company is hoping that gaming proficiency will indicate aptitude with the same skills in real life. One of the games, Jewel Diver: Divided Attention tests subjects [...]
Uncategorized | 0 Kommentar »
SharedEgg Maps of Consumer Culture
Friday, den 3. October 2008SharedEgg offers some neat data visualization maps that provide a glimpse of the interconnected web of products, brands, and activities that binds us. Based on data collected from constituents of various ’subcultures’, the maps reflect the different labels people have for themselves and others based on what they like, what they consume and how they [...]
Uncategorized | 0 Kommentar »
Sede Magazine: Slow Lifestyle fom Argentina
Friday, den 3. October 2008Nick Currie points us to a magazine out of Argentina that showcases a “slow” lifestyle. Called Sede, the publication was born out of the countries terrible financial collapse of 2001. Magazine founder Juan Ignacio Moralejo has used a calm, relaxed, poetic feel with Sede, that highlights the benefits and pleasures of living well with less. [...]
Uncategorized | 0 Kommentar »
Steve Jobs Heart Attack Rumor Raises Concern Over Citizen Journalism
Friday, den 3. October 2008This morning, a nefarious ‘iReporter’ posted a fake story on CNN’s citizen journalism website claiming that Steve Jobs had suffered a massive heart attack and was being rushed to the hospital. As expected, mild panic ensued, bloggers and journos scrambled to get to the bottom of the story, and Apple’s stock took a quick dive [...]
Uncategorized | 0 Kommentar »
What Does This “Bailout Package” Mean to You as a Small (or Tiny) Business?
Friday, den 3. October 2008Last weekend, I watched the news on this nebulous ‘bailout package’ nearly 24/7. It seemed so big, so important, yet I just didn’t get it. HOW could pumping this amount of money into Wall Street have ANYTHING to do with me, or you, our Sparkplugging readers.
I started to understand when one of the Representatives being [...]
Uncategorized | 0 Kommentar »
Skating the Streets of Afghanistan
Friday, den 3. October 2008Skateistan is making waves amongst Afghani youth, with the country’s first ever ‘co-educational’ skateboarding school. The idea was first conceived when Australian skateboarders Oliver Percovich, Sharna Nolan and Travis Beard passed through Kabul, and were bombarded with local children begging for a go and a lesson on their boards. The idea has now grown into [...]
Uncategorized | 0 Kommentar »
Nintendo DS Gets Camera and Music Playback?
Friday, den 3. October 2008We don’t like to fuel the rumor fires, but this one caught our eye. The already established Nintendo DS has increasingly (and maybe quietly) garnered a market share in portable gaming and the idea of further features only makes it more of a threat to the Sony PSP. Innovative software and a dual screen interface [...]
Uncategorized | 0 Kommentar »
Myth and Material: Modern Furniture Meets Indian Culture
Friday, den 3. October 2008The Moroso/Maharam showroom in NYC has brought together two London-based designers for a show of new furniture and fabric designs inspired by Indian culture and Italian craftsmanship. The fabrics and seating collection is the work of Nipa Doshi and Jonathan Levien who contributed distinct yet complimentary approaches to design. Nipa draws strong influence from native [...]
Uncategorized | 0 Kommentar »
Thousands of Internet Images Create Masterpiece
Friday, den 3. October 2008Like a mixtape for photostreams, Wired Magazine points us to a mural composed of thousands of images sourced from Flickr, Google Image Search, 4chan and 12ozProphet to create one spectacular image. Accompanied by a like-number of web-sourced sound samples, Case Simmons and Andrew Burke’s You Can Live Forever In Paradise on Earth series is being [...]
Uncategorized | 0 Kommentar »