Monthly archive of 5. October 2008

Pic: DJ Video Gaming

Sunday, den 5. October 2008

We saw this in an arcade in Insa-dong in Seoul. It’s a video game where you use two turntables to play DJ.

© Piers Fawkes for PSFK, 2008. |
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3 Reasons to Use Social Media to Reach People Who Don’t Use Social Media

Sunday, den 5. October 2008

Webmasters often stay away from different social networks for different excuses like “this is a very tedious job” or they “do not have time and money to go social on the web”. There is another big set of webmasters who say that their target audience does not use any social network and thus there is no need to use them to improve business.If the first point is your excuse, I have nothing to say. But if you belong to the second category, you should think twice.

People who drive a car also need food to eat.   

RWW published a good post a few days back - Five Ways to Use Social Media to Reach People Who Don’t Use Social Media. The title of the post suggests the content very well and you can read this post if you wish.

There are two points worth mentioning from that post: Let me do it in my own language and from my understanding of the web:

1. Connecting with the target audience via the social media users: this is undoubtedly the basic logic behind branding and brand promotion. If you are a LinkedIn user, you definitely know about second degree or third degree contacts. Or to put it simple, X talks about you to Y (Y is not directly connected to you but he a good friend of Y). These sorts of references are great tools for brand development (as I always say personal recommendations are more powerful than a XXL testimonial page).

Now, when would someone refer your name or your blog? The answer is simple - you need to develop an authority on the subject and prove your position in that social network.

2. Knowing about the latest happenings and being at the right place - at the right time: If you know what is happening in the real world, you have all the reasons to be there to promote your product.

My addition: look for complimentary social networks and get involved. For example, if you are a residential contractor, you can think about joining real estate network. This would also offer you the opportunity to catch your target audience when they are still young.

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My Wedding Video

Sunday, den 5. October 2008

To those of you who could not attend my wedding on September 01, 2008 - here’s the video of it for your viewing pleasure.

Video produced by GregsVideo.com and was perhaps one of the best decisions I made for my wedding. Both my wife and me were initially very excited about getting married, until [...]

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Review: Omnistar E Tools - web based PHP software

Sunday, den 5. October 2008

Are you looking for PHP based affiliate marketing software to run your affiliate marketing campaigns? You can take a look at the Omnistar Affiliate - affiliate marketing software developed by Omnistar E Tools that allows you to manage multiple campaigns with ease.Christmas is almost knocking on the door and if you want to get the most out of the season, this is high time to get started.

Affiliate network or self hosted affiliate program?

It solely depends on your personal business model. In an affiliate network like CJ you would easily get a lot of affiliate publishers who would be interested in your campaign. At the same time, the competition to allure new publishers is very high too. Perhaps your competitors are also there.

In an affiliate network, you won’t get enough options to customize. You will have to depend on whatever they are offering. And more importantly they have complete authority over the program. To add to this, the signup process is often very irritating.

But in a self hosted platform, you do not have so many problems - you can do whatever you wish. If you have enough visitors in your own site (bloggers or publishers who would be interested to participate in the affiliate program), you have all the reasons to go for your own affiliate program. And more importantly, you do not have any competition and this can also help you to keep your brand focused.

Free or Paid?

Free things are good as long as they are open source and can be compared to the quality of WordPress or OpenOffice. However, when reliability or money is concerned, you should always go for secured and trusted platforms. And, with the paid versions, you would definitely get some after sales service - if something goes wrong…

Things I liked Omnistar Affiliate Software:

Customization options, setup and manage multiple affiliate programs for multiple affiliates, mechanisms to prevent duplicate sales, advanced reporting features, admin approval for affiliate sign-up, customized HTML email, multi-tier affiliate marketing, track sales and clicks even if cookies are disabled etc.

Other Services that may help the NBB readers:

Email marketing solutions, job recruiter software solution, tell a friend software, Linux web hosting, Discount domain name registration

Omnistar Interactive has offered all readers of this blog 20% off by simply entering the promotion code netbusiness when you order Omnistar Affiliate.

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