Slow-Moving Magazines No Match for Fast-Moving Blogs
Monday, den 13. October 2008The argument against the magazine industry’s sustainability generally goes like this: People now want their information on-demand, in short quantities, and from hundreds rather than dozens of sources. But one very important factor contributing to the industry’s demise is not often recognized. Magazines - lumbering machines that move at a snails pace - are just [...]
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MY Happy Things
Monday, den 13. October 2008MY Happy Things, a project by Just Possibly designer John Lui, invites viewers into the minds of twenty young college students as they discuss their most treasured possessions. Site visitors are greeted with a range of silhouettes, each hiding a loved object and a short video of the owner explaining the object’s significance. The site [...]
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Carcade!: Augmented Reality Videogaming From the Backseat
Monday, den 13. October 2008There has been little news to report of from the world of roadtrip games…until now. Carcade! is an inventive in-car augmented reality videogame that incorporates real-world objects and scenery into the game’s landscape. Three students at the Berlin University of the Arts came up with the system that captures the outside environment via webcam and [...]
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How to develop a brand identity for your blog - part 15
Monday, den 13. October 2008If you missed my earlier posts of the series, here they are: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Post 8, Post 9, post 10, Post 11, post 12, post 13 and post 14. And here goes part 15:
In my last post I said “A good blog strikes a balance between personal life (social presence) and professional life“.
This is true for both the personal blogs and professional blogs. Just browse through the top 100 personal and professional blogs and you would get it. [However, a lot of those top blogs are multi blogger units. And it won't be wrong if I say that these multi blogger units are more like news agencies rather than a personal blog or a professional blog maintained by a single user. So, please exclude these multi blogger units from the list and take a look at blogs like problogger or copyblogger or sethgodin.]
In almost all these blogs they reveal some personal traits, habits and more importantly their associations. Why?
In the web, information or authenticity of the information does not depend on the content alone; especially in the blogging atmosphere, where you write regularly on your favorite topic. People want to know the person who is saying this.
Just think about your friend - you know a lot of things about him or her. And this information opens up more avenues to communicate. The same understandings would take a lot of time to develop on the web as the speaker or writer is not visible to the reader. An image of the author is not enough to bridge the gap. And at the same time, the image is important too - every little bit counts.
And the faith is not generated in one or two posts - this is a continuous effort. Once you develop the trust factor in your target audience, they would listen to you and communicate with you more freely- even when you are writing on an irrelevant topic (don’t do it often - you may loose your traffic).
Go ahead and introduce your social self. But if you are running a professional blog - only introduce the relevant elements - something that would enhance or identify your brand.
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Get Federal Government Answers From a Real Person
Monday, den 13. October 2008Do you ever have an issue regarding your small business that you have grappled with? Silly question, huh? Of course you have. You seek out advice. You search on Google, read blogs, reach out to other small business owners, family and friends. Sometimes, when the issue has to do with the law or regulations, the [...]
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Most Popular Articles on PSFK From The Last 7 Days
Monday, den 13. October 2008Here are PSFK’s top five articles from Oct. 6 - Oct. 12, 2008. Results are based on Google Analytics and in order of overall page views.
$18 Transatlantic Flights? - Dan Gould
Solar-Powered Plane Flies For 3 Days Straight - Dan Gould
Hipsters Will Save Our Economy - Orli Sharaby
Banksy Takes Over New York - Dan Gould
Designer Entrepreneurs [...]
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Dr. Sketchy’s Anti-Art School
Monday, den 13. October 2008Dr. Sketchy’s is an interesting hybrid between art school life drawing classes and a burlesque performance. Attendees gather to drink, socialize and draw unusual models (think: circus freaks, ballet and burlesque dancers and muscle men). The event takes the stuffynes out of the art class experience and encourages light hearted fun with drawing contests and [...]
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Mail Games: Testing the System
Monday, den 13. October 2008Illustrator Harriet Russell has been testing the patience and willpower of the UK’s Royal Mail postal service with a series of coded envelopes. As part of her studies at the Glasgow School of Art, the young artist set about disguising her address within puzzles, illustrations, anagrams, crosswords, maps and optical illusions. The illustrator’s initial experiment [...]
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Touching and Hearing the Past in Dresden
Monday, den 13. October 2008Those who visit Brühl’s Terrace in Germany are set to get more than just pretty view. Markus Kison’s touched echo brings life to the 1945 Dresden air raids. Visitors to the area can hear the airplanes, explosions and air raid sirens of the 13th of February raids though four small, disguised sound conductors. Using a [...]
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Xerox Showcases 24-hour Self-Erasing Paper
Monday, den 13. October 2008From the folks that brought us the copy machine and the laser printer comes the next advancement in paper technology. Xerox has created a type of paper (dubbed “Erasable Paper“) that slowly fades back to its original state over the course of 24 hours. While this may seem prohibitively inconvenient, Xerox claims that 40% of [...]
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