30 UK Creatives to Watch
Thursday, den 16. October 2008VICE, Volvo, The Independent and Yahoo! have highlighted thirty young creative wonders in a project dubbed Creative 30. The finalists come from a wide range of creative disciplines, body art, journalism and furniture design to name a few. Vivienne Westwood, Wiley, Jiro Bevis, Klaxon’s James Righton and Saam Farahmand were part of the panel who [...]
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Robotic Plants to Save the Earth?
Thursday, den 16. October 2008Researchers at the Korean Chonnam National University have developed a robotic plant which emits Oxygen. Perhaps a future solution to the rapid deforestation going on at present, the robot is around 4 feet tall, and unlike its biological counterpart, responds and interacts with your presence.
Engadget reports:
As people approach the “flower,” the robot bends towards the [...]
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Pod Car Public Transport is Coming…
Thursday, den 16. October 2008We’ve talked about personal pod transportation before, and it seems like the idea is gaining more traction. The Pod car, or Personal Rapid Transit, is an energy-efficient, economic and fully-automated alternative to the current public transport systems. The pods run on an electric monorail-like track and carry up to ten people in a private [...]
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Russell Davies On Why We Should Object To Urban Spam
Thursday, den 16. October 2008As part of his series on engaged design, Russell Davies writes about why urban spam (guerrilla marketing, ambient marketing, outdoor marketing and the such) is something that we find so objectionable. Some very interesting insights here:
In recent years the declining efficacy of regular ‘broadcast advertising’ has created the largely horrible ambient and guerilla media industries [...]
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Do you invest on social relationship development for more business?
Thursday, den 16. October 2008We use different medium to communicate with an imaginary target market. We move in different social networks, move through the dark and clear avenues of viral and email marketing, employ black and white hat SEO techniques and anything and everything to get more visitors.
And then, we look for our conversion ratio, improve the existing structure and move forward to get more visitors.
Is there anything wrong in this common process? To some extent there is a big problem. What is that?
Ok, what do you do when a sale is closed? Let’s take a look at the common model:
You work hard to get a visitor in your blog or website and than work harder to convince him or her to buy the product or service. What next? You move ahead to get a new consumer and then follow the same process. There are enough fishes in the pond. But what is wrong?
In the process, you are not actually using the trust you have already won in the first consumer - to the most you are using it only for once. If you could keep in touch with that person, he or she could have bought the same product again from you (hopefully you have offered him good service). Even if he or she never needed the service or product again, they could refer you new customers. And these references have more potential to become a consumer than the first time visitor of your website. Don’t you think that you are wasting a huge market of potential customers!
This is especially true for mini web stores. They often need to fight with big websites and brand names for every sale. To do more business, you must invest some time on personal or social relationship development with the existing clients. And when things go really tough, these social relationships will pay. The big websites can take away anything from you but these relationships.
But what is social relationship?
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On the Streets of London
Thursday, den 16. October 2008This appeared yesterday outside the Bank of England, London. Wooster Collective reports:
A city worker laughs at a spontaneous art installation of wilting flowers and messages topped with a plaque reading ‘in loving memory of the boom economy’. The piece is stamped with the monogram K.GUY.
[via Wooster Collective]
© Claudia Cukrov for PSFK, 2008. |
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Chew Magazine
Thursday, den 16. October 2008We’re looking forward to reading more issues of Chew, a new contemporary culture digital magazine produced in Cape Town. Describing itself as a collaborative magazine, it is put together by its readers who are invited to pitch content for each issue. If you have even a passing interest in what’s happening in pop culture down [...]
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Manila’s Designer Food Movement
Thursday, den 16. October 2008Weddings are a big deal in Manila - the success of most high profile fashion designers here rely heavily on how skilled they are at making wedding gowns. Two of the country’s most reputable designers, Rajo Laurel and Frederick Peralta, have been leveraging their reputations for matrimonial chic on a line of designer wedding cakes [...]
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6 Great Business Gifts Anytime of the Year
Thursday, den 16. October 2008Small businesses are in need of a boost (just like everyone). As the holiday season approaches, think about giving items that will allow other business to grow their business. And who says you have to wait for the holidays. By giving these items, you are creating possibilities for the recipient to make new connections, add [...]
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Comic Books as Business Communications Tool
Thursday, den 16. October 2008We’ve noted a few recent examples of comic books being used as a vehicle for business communications. Beyond visually breaking out from a photography or video, comics offer approachability and the opportunity to tell a broader story.
Qua, a brand environment design firm based in the Netherlands recently completed a 32 page comic outlining a new [...]
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