The Do Lectures
Friday, den 17. October 2008The Do Lectures take place at Cardigan Bay in West Wales. It’s an unusual gathering - only 60 seats are available, and attendees live in raised tents. Speakers come from a wide spectrum of backgrounds and talk about interesting things they “Do”. Examples: Russell Davies “How To Fail More?”, Matt Jones “How To Make The [...]
Uncategorized | 0 Kommentar »
Designer’s Favorite Inspiring Books
Friday, den 17. October 2008The Goodness blog conducted a little survey of 26 exemplary graphic designers that resulted in some unique answers. They asked participants to recommend a book that they have found particularly inspiring or meaningful to their development as a creative person, with the stipulation that graphic design books could not be mentioned. The end product is [...]
Uncategorized | 0 Kommentar »
Commodore 64 Orchestra
Friday, den 17. October 2008We’ve covered video game orchestras before. Video Games Live, the successful orchestra that performs music from popular video games has been selling out venues for the last several years. But, it seems they’re not the only orchestra paying homage to video game’s heyday. C64 is a unique orchestra that focuses on music made specifically on [...]
Uncategorized | 0 Kommentar »
Australia Measures Up and Faces Obesity
Friday, den 17. October 2008In an effort to combat obesity, the Australian government is set to hand out 700,000 specially designed measuring tapes to doctors, health centres and the general public. Recently out-eating the US to claim the fattest nation in the world title, Australia currently has over 9 million obese and overweight adults, which accounts for around 44% [...]
Uncategorized | 0 Kommentar »
Tips to develop social relationship with your online clients
Friday, den 17. October 2008In my last post I was talking about the importance of developing social relationship with your customers. In this post I would like to elaborate on the concept of social relationship development.
Say for example, in a fine morning, you get a call from a bank representative! Do you really listen to what he or she is saying with your full attention! Perhaps you keep your lips tight not to divulge any sensitive personal information. You are busy in protecting you rather than concentrating on what he or she is telling. Even if you need that product, you focus to understand the authenticity of the person on the other end of the phone.
Does the same thing happen when a bank representative meets you in person! I don’t think so - the physical appearance of the salesman or salesgirl makes you somewhat assured. You feel more comfortable when he or she shows the identity card (it can be fake too but still it wins some trust). The end result is a better communication.
And once you buy something from that person, a social relationship is developed. If the service or the product is good, you do not have any problem in referring his or her name to another person. And if the product turns out to be of poor quality, you may do it more but in the negative sense.
Anyways, in mini websites, we try different things to win trust of the prospective customer. For example, we put our pictures and introduce us in the “about us” page and in the “contact us” page we provide our actual physical address. Some websites walk a few steps ahead and displays their office space (virtual tour via photographs or videos) with actual people. Some websites invite the customers to visit their office or workshop too.
All these things take the relationship beyond cyber space and breaks the primary communication barrier (when you had been busy understanding the authenticity of the caller from the bank). And now, if you can actually bring the customer in your workshop, this would take you a few steps ahead in relationship development. I have seen a lot of mini websites announce that they are participating in a specific event and take a proactive step to invite prospective and existing customers to their booth.
There you actually develop the social relationship even if the customer does not come to the booth. He or she is sure that you exist and you care.
Uncategorized | 0 Kommentar »
The $10,000 College Blogger Scholarship
Friday, den 17. October 2008The College Scholarships organization is still taking applications for its third annual college blogger scholarship, offering one blogtastic student the opportunity to win $10,000 for his/her exceptional online content. The restrictions are few:
Your blog must contain unique and interesting information about you and/or things you are passionate about. No spam bloggers please!!!
U.S. citizen or permanent [...]
Uncategorized | 0 Kommentar »
Sound Design a Safe Bet
Friday, den 17. October 2008It seems a product’s ’sound’ may be of equal importance to its visual and tactile qualities. Industrial designer Elif Özcan Vieira believes consumers form value and trust opinions of a design based largely on the product’s sound quality. Recently completing her PhD in the auditory benefits of design, Özcan Vieira found that sound plays an [...]
Uncategorized | 0 Kommentar »
Postcard Travel Guide
Friday, den 17. October 2008While visiting Singapore, PSFK was introduced to a young designer named Linz Lim who has created an ingenious travel guide for a seven day trip to Beijing on the road less traveled. Called “A Little Beijing,” the publication stitches together photographs, maps and descriptions of quaint destinations throughout the city in the form of 60 [...]
Uncategorized | 0 Kommentar »
Is Advertising the New Graffiti ?
Friday, den 17. October 2008Gawker and Gothamist report that New York City is putting their subway advertising program into overdrive. First off are plans to wrap entire subway cars with ads (as graffiti artists did in the early days of the art form). The next public transport-ad scheme involves placing a series of ads inside subway tunnels that will [...]
Uncategorized | 0 Kommentar »
Building a City’s Brand: Sometimes It’s the Small Things
Friday, den 17. October 2008Creative Cities Summit 2.0 concluded this week in Detroit, Michigan, a three-day conference bringing together creative practitioners from across industries (from city planners to educators) in a discussion about the integration of innovation, social entrepreneurship, sustainability, arts & culture and business and their roles in our urban ecologies. Brand Avenue points us to one of [...]
Uncategorized | 0 Kommentar »
« Next