New Bike Helmets That Make You Look Great
Monday, den 20. October 2008We’re big supporters of any product that makes bike riding more palatable. As superficial as it might seem, many people either don’t wear helmets, or don’t ride at all, because traditional bike helmets are so aesthetically unappealing. So it’s refreshing to hear, via Swiss Miss, about these new Danish helmets that are designed to look [...]
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Pictures From PSFK Conference Asia 2008
Monday, den 20. October 2008After a great conference in Singapore, we thought we’d share some of our favorite pics from the event. (…)Read the rest of Pictures From PSFK Conference Asia 2008 (60 words)
© Jeff Squires for PSFK, 2008. |
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“Exertainment” Goes Pro with the S3 Video Game Exercise Bike
Monday, den 20. October 2008Staying focused while working out at the gym can be a big chore. The proliferation of little TV screens at many fitness chains is a testament of the need to occupy the mind while the body is in strenuous motion.
Expresso Fitness has developed an interesting exercise bike - video game hybrid that engages your attention [...]
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Nau is Back
Monday, den 20. October 2008We’re excited to see the rebirth of Nau, the star eco-friendly clothing brand that closed shop back in May. Nau, which officially relaunches tomorrow (Oct 21), made a name for itself through its holistic, environmentally and socially conscious approach to the design and production of their line of sleek outdoor clothing and activewear. We interviewed [...]
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How to write a Great and Effective “About” page!
Monday, den 20. October 2008I have already talked about the importance of “About us / About the blogger” page in a blog. There is no doubt that this single page is as important as the “contact” page. And a lot of things (including your brand development) depends on a good presentation of the “About” page.
However, does every “about us” page seem too appealing to read!
A lot of blogs (and a lot of websites too), simply ignore the importance and potential of the page. They simply write a few paragraphs (often one or two lines) to briefly describe themselves and their business. Some people try to tell a story (a good way to engage the target readers) but this often ends in dull self promotion.
Here are some points that I believe is integral part of a great “about” page:
1. What is your reader expecting? A good “about” page, like all other pages, depends on the target readers of your blog or website. You must understand why and when a reader is seeking more information on you. For example, if you are selling something and the readers (prospective buyer) wants to know more about you before making a decision, your main aim would be to boost the trust factor in the buyer. You must present the content in a way that the reader can trust you as a genuine identity or as an authority who can guide him. Your experience or qualification may help the reader to overcome the dilemma that he or she is facing to make the final click.
2. What is your topic? If your topic is serious, it must be represented in the “about” page. However, if you are promoting a fun filled brand, things should be more fun oriented. There should be some differences between a designer’s “about” page and a Lawyer’s “about” page - isn’t it?
3. What does it tell other than the facts? How is it different from the “contact” or “testimonial” page!
4. Does it link to some important internal pages? If yes, why? (BTW, this is a good way to tell more about you in fewer words).
5. What else?
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Ed Cotton on Trends, Should You Care? at the PSFK Conference San Francisco 2008
Monday, den 20. October 2008Alas, videos from the PSFK Conference San Francisco 2008 are finally completed and online! We’ll be publishing a new one each day over the next couple of weeks, so keep checking back for more inspiration from Bay.
In this first video, Ed Cotton (Influx Insights / BSSP) kicks off the morning explaining why trends and inspiration [...]
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Most Popular Articles on PSFK From The Last 7 Days
Monday, den 20. October 2008Here are PSFK’s top five articles from Oct. 13 - Oct. 19, 2008. Results are based on Google Analytics and in order of overall page views.
Meet at the Apartment - Dan Gould
Youth’s 10 Don’ts for Digital Branding - Claudia Cukrov
Muji’s Chronotebook: For Better Day Planning - Christine Huang
Second Solar: Massive Spaceship Built for Kids - [...]
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Growing Furniture Made Out of Crystals
Monday, den 20. October 2008Growing furniture? It’s not as crazy as it sounds. Japanese designer Tokujin Yoshioka grows his own seating using crystals as the building material. The process begins with a polyester elastomer skeleton that’s seeded with living crystals. This base is submerged in an aquarium which provides the proper environment for the crystals to grow and take [...]
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The Nature Inspired Light Blossom Street Lamp
Monday, den 20. October 2008Taking a page from nature, Philips Simplicity has created a self-sustaining street lamp concept design. The sculptural Light Blossom uses an array of petals with energy efficient LED lights on the bottom and solar panels on top. The blossom also spins, acting as a windmill to further charge itself. The lights stay in a dimmed, [...]
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David Report Design Trends
Monday, den 20. October 2008The latest issue of David Report explores five key design trends that “in one way or another will change the future” and how they connect to social, economical and ecological patterns and movements around the world. A summary of their top 5:
“Cooltural” = cool + cultural. A focus on the sensorial, local, tribal.
“Rationaissance” = rationalism [...]
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