The Google Number: How Influential Are You?
Tuesday, den 21. October 2008Google has a patent pending on a technology it says will rank the most influential people on social networking sites. Although details are sparse, it’s reported that the system would work similarly to Google’s PageRank ( the algorithm for determining which Web sites appear in a list of search results). By understanding these social patterns, [...]
Uncategorized | 0 Kommentar »
More is Never Enough, and Other Evolutionary Obstacles
Tuesday, den 21. October 2008If you aren’t living in a big house, driving a fleet of cars and sporting the latest stereo system, don’t feel so bad. According to Peter Whybrow, author of American Mania: When More Is Not Enough, the material road to happiness does not sit well with our 200, 000 years of ’scarcity-driven evolution’.
The Director of [...]
Uncategorized | 0 Kommentar »
Street Art Matures at Outsiders NY Show
Tuesday, den 21. October 2008Speaking of street art, PSFK finally got around to stopping by the Outsiders NY show this past weekend. The exhibition is being put on by Steve Lazarides, who also represents Banksy, and is being held on Houston and Bowery at the Lazarides Gallery in Manhattan. Featuring some of the biggest names in the game, including [...]
Uncategorized | 0 Kommentar »
The Tiny, Portable Home Office
Tuesday, den 21. October 2008The Home Office Trike is an ingenious solution for workers with tiny living spaces. Whether you have to cram living, working and sleeping in one room, or have to set up a home office in a closet, the Trike helps you maximize small spaces. When closed, the Trike looks like a sculptural ottoman or stool. [...]
Uncategorized | 0 Kommentar »
Bringing Down A Hurricane
Tuesday, den 21. October 2008A group of Israeli scientists may hold the key to reducing a hurricane’s destructive potential. The team from the Hebrew University of Jerusalem believe distributing smoke particles within a tropical storm will reduce wind speed, and so too the storms destructive power.
Hurricanes draw their energy from the warm evaporative conditions found over tropical oceans. Water [...]
Uncategorized | 0 Kommentar »
How to create an effective contact form for better conversion: Part 1
Tuesday, den 21. October 2008Contact form or a contact page is often considered as the last step in most of the online conversion process. We work hard to push visitors to the contact form and hit the submit button. But did you ever consider the amount of bounce rate from that contact page?
What did you achieve if the visitors bounce back? Absolutely nothing.
But why does someone bounce back from contact page?
There may be different reasons for bounce back depending on your industry. But here are some of the most common reasons:
1. The contact form is too long and too much time consuming
2. The contact form is asking or too much of personal information
3. Some technical problems like coding error or unbreakable captcha
4. He or she dropped there by mistake or just to check what was there
For example consider the lead generation industry. In a lot of websites that sell financial solutions (eg. Lead generation for debt consolidation or loan), the webmasters try to gather as much information as possible at the very first opportunity. And according to the demand of the industry, they often tend to ask for sensitive personal information.
Is it really necessary? What else do you need from the applicant but his or her email address or phone number and name!
Which one of the following is a better model?
1. taking some primary information like applicant’s name, email ID, phone number and than employing a customer service executive to call him or her and get other information over phone. (Don’t forget to ask for right time to call when you take the phone number.)
2. Asking for all financial and personal details in a 2 or 3 pages long contact form!
I will go with the first model as my experience says that the second model have more bounce rate than the first model. In the first model, you are not taking the form as the final step of conversion. Here you got some details about a prospective client and than convert him or her over phone (you get another opportunity to win some trust).
Webmasters often think that adding a BBB button is good enough to win trust. Do you really think so?
To be Continued:
Uncategorized | 0 Kommentar »
Facebook for Photo-Sharing
Tuesday, den 21. October 2008Techcrunchies points us to some illuminating stats from the world of new media. The bit that interests us the most is the ranking of the top photo sharing sites on the web. Leading the pack by a pretty big margin (3.8 billion photos) is Facebook - not Flickr or Photobucket, the major image repositories that [...]
Uncategorized | 0 Kommentar »
Move Over Helicopter Parents, Slacker Parents are Coming
Tuesday, den 21. October 2008We’ve witness the propagation of the creature known as the helicopter parent. Doting care-givers that just can’t stay out of their children’s business. Whether it’s meticulously scheduling their kids time, cyber-stalking summer camp antics or getting over involved with older kids job hunting, these alpha parents take child rearing to obsessive new levels.
Lisa Belkin at [...]
Uncategorized | 0 Kommentar »
Couplelook: Dressing the Same in Seoul
Tuesday, den 21. October 2008While visiting Seoul a couple of weeks ago, we caught up with our friend Emil Goh, who told us all about a recent phenomenon among young South Korean couples and honeymooners known as “Couplelook.”
Essentially, couples match their clothing together. Originally, it was full on matching of outfits, but recently, the trend has evolved into more [...]
Uncategorized | 0 Kommentar »
A Full-Blown Street Art Primer (But No Banksy)
Tuesday, den 21. October 2008Streetsy has compiled a sweeping roundup of noteworthy street artists. Even if you’re familiar with the scene, there will probably be some new faces in the crowd. Over 40 artists from all over the globe are represented in the list, and the work ranges from stencils, poster-paintings, spray paint pieces, wheatpasted posters and more. (Seen [...]
Uncategorized | 0 Kommentar »
« Next