A New Fair-Trade Business Model
Wednesday, den 22. October 2008The small business blog over at Business Week introduces us to a great company called CraftNetwork which is turning the fair-trade model on its head. While most fair-trade retailers make social consciousness their major selling point, CraftNetwork has built its business on a more traditional model: large quantities of uniform products at competitive prices.
Chris Benz, [...]
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Why You Shouldn’t Look to Washington to Solve Your Financial Problems
Wednesday, den 22. October 2008There has been so much in the news lately about his financial crisis we’re facing here in the U.S.. And truthfully I’m a bit tired of it. Sure, I’m concerned about the housing market and the stability of the lending institutions. And to some degree and concerned about the markets in general.
I don’t buy that [...]
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Dazed and Confused Turns to Teens
Wednesday, den 22. October 2008We like Dazed & Confused’s approach to answering the question on many people’s (and brand’s) minds: what are the kids up to these days?
Dazed is asking teenagers “who have something to say” to submit their unique stories about what it’s like to be young in the UK for the magazine to bring to life. The [...]
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Light Bulb to Last 30 Years
Wednesday, den 22. October 2008Kempt points us to Frog Design’s beautifully designed LED light bulb. In many ways it’s superior to any bulb out there. It uses the traditional light bulb shape as opposed to the squiggly form of the compact fluorescent. Besides looking like a familiar object, it also allows it to fit in any existing light socket. [...]
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PSFK Conference Asia Afterparty Pictures
Wednesday, den 22. October 2008After a long and inspiring day of presentations, our friends at BBH unveiled ‘Wetagyou’, a tongue-in-cheek ‘analog photo tagging platform’. Reversing the usual tagging process, where photos are taken and then tagged online, BBH asked partygoers to first tag themselves with geek speak stickers and then have their photo taken. With a choice of over [...]
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New Invention Helps Save Firefighters
Wednesday, den 22. October 2008Life Pebbles is a concept design that’s made to help disoriented firefighters find their way out of burning buildings. Working off of the Hansel and Gretal idea of leaving a trail of stones, Life Pebbles drops a line of glowing neon capsules on the ground to act as a easily viewable exit path. The device [...]
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How to Design Content of a Contact form
Wednesday, den 22. October 2008In my last post on “How to create an effective contact form for better conversion: Part 1” I wrote that “Webmasters often think that adding a BBB button is good enough to win trust”.
Does your target market have enough idea about BBB or other security certificates! How many people actually clicked in that button to find out if it is really secured or not! Where is the trust - in your site or in the authentication button!
Another funny thing is people start using captcha in the contact form even when the website is just launched. How many visitors those websites are getting each day? Is there any necessity of using captcha unless you are really annoyed with spammers and spam bots that are trying to take an advantage? Why are you putting another hurdle between you and your prospective customer? You have all the time to install a captcha when required.
A lot of websites also ask the prospect to select from a drop down menu the reason why they are contacting. In this situation, mails are supposed to reach the respective departments. But what about the websites or blogs that does not have so many departments? Why don’t you take the burden to arrange the emails yourself by reading the content! (You will have to read it anyway)
My Suggestions on designing the content of the contact form:
1. Take the minimalistic approach: Just ask for the minimum information and contact him or her personally for more information. Complete the sign up process as fast as possible (don’t allow the prospect more time to walk out with the dog).
2. Captch: Use it only when it is required.
3. Privacy Policy and Terms: Link to respective pages. I would also recommend to publish a snippet of both pages (with links to elaborate content) so that the reader can understand it fast.
4. Bounce Rate: Keep an eye on the bounce rate and try to find out the reason. Make some changes in form positioning and elements and see the result.
Take the burden on you - after all, you are earning money.
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Event We Love: Cildo Meireles’ “Meshes of Freedom” in London
Wednesday, den 22. October 2008Londonist points us to a great social art project to be unveiled at the Tate Modern this weekend. As part of artist Cildo Meireles’ Malhas de Liberdade / Meshes of Freedom piece, thousands of Londoners were mailed a set of three orange plastic rods, all parts of a gigantic mesh to be assembled at the [...]
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New Vitra Workplace Furniture: Casual and Sculptural
Wednesday, den 22. October 2008Swiss furniture maker Vitra recently showcased a number of new products furniture ideas and products for the office at Orgatec, the workplace products show in Cologne. The collection at the show features work from several big names in Vitra’s roster of designers including the Bouroullec brothers, Frank Gehry, and Jurgen Bey. We noticed a light [...]
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Jobs We Love
Wednesday, den 22. October 2008Senior Planner, Consumer, Enfatico
NYC: Create Leading-Edge Campaigns
Executive Director of Strategic Planning, Organic
NYC: Design and Build Exceptional Experiences
Vice President of Marketing, Etsy
Brooklyn : Establish a World-Class, Mainstream Consumer Brand
PSFK Interns: Editorial and Consultancy
NYC: Learn to Inspire
© Christine Huang for PSFK, 2008. |
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