Visualizing Hidden Processes With a Blogging Plant
Friday, den 24. October 2008Midori-san (which means green) is a blogging plant. Yes, you read that correctly - a blogging plant.
Green is of the a sweetheart variety and lives at a cafe in Japan. Sensors on the surface of the plant’s leaves measure subtle electric signals which can change in reaction to light and human touch. Other factors such [...]
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Husqvarna’s Solar Powered Lawn Cutting Robot
Friday, den 24. October 2008Husqvarna is soon going to be releasing their solar-powered hybrid lawnmower in the US. The autonomous device can maintain yards up to half an acre in size, gathering most of it’s power from the sun. If the automower gets too low on power, it can also roll itself back to a base station to recharge [...]
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Brand beyond the blog
Friday, den 24. October 2008In my last couple of posts on online branding, I often said that, you must win the trust of your visitors. Now, web is not just the blog or websites that you read. It is also about the blogger or webmaster who is developing it. And thus brand is not limited to the blog or website itself. The person behind the blog or website may also become a brand.
People like Matt Cutts, Rand, Godin etc. are brand names. They are more than what they write in their blogs or websites. You can even call those blogs or websites to be products under those brand names. Now, if Matt Cutts starts a business website someday, it would definitely carry forward his brand identity. People may start following his website or his marketing strategy to understand what Google would be doing (a lot of webmasters would start thinking that as a Googler, Matt knows much more about Google algorithm and thus following him may become a craze).
Now, these people have grown into big brands. What about small potato (Tung Do) from WP Designer who created some of the great WP themes! Before selling the blog he started a Themes Club where a member could get access to at least 12 premium themes for $5/year. And the club now has 1320 members.
After the blog was sold, the new owner Pawel Ciszewski did not do anything with the blog (it was last updated on March 28, 2008). As promised, the club members were supposed to get access to at least 12 premium themes but at present there are only 4 themes available in the club.
So who takes the responsibility - Tung or Pawel?
Logic says, it is Pawel’s responsibility to move on with the club or pay back those 1320 members (1320 X $5 = $6600). Or at least he should have declared his plans with the club and the members. But he did nothing so far.
But there are reports that Tung is paying off the club members. Is it his responsibility?
His loss = $6600
His profit = enormous trust he has gained in the blogosphere and people are really talking about this incident. Any business owner would not mind to spend $6600 X n to gain such trust.
Next time if Tung starts something else, he would carry forward the trust he has gained by refunding $6600.
Is he a brand now?
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Augmented Reality, Virtual Insanity
Friday, den 24. October 2008There is an old curse that goes like this: “May you live in interesting times” It doesn’t get more interesting than two recent strange news stories about digital worlds sparking irrational behavior in the real world. These two items illustrate the weird problems we could be encountering on a regular basis as bleed-through increases across [...]
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Event: Nerd Nite, NYC
Friday, den 24. October 2008We’ve received details on the next (and what will be our first!) Nerd Nite in NYC, a monthly event that brings together nerds of all persuasions to listen, learn, and share ideas. (Over drinks, of course.) Nerd Nite, which originated in a Boston bar in 2003, has grown far beyond its beginnings as a small [...]
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Hardware Store Style: Tough Times Call For Tough Clothes
Friday, den 24. October 2008Work wear and classic, timeless clothing are becoming increasingly popular. Stuff like L.L. Bean moccasins, Barbour coats, Carhart pants and Filson jackets. All these items in the classic clothing cannon have never really fallen out of style, they’ve just steadily and silently been there all along. But now, in these turbulent economic times, more people [...]
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The Article is Dead; the Story is King
Friday, den 24. October 2008In his blog Chroma, Dino Demopoulos presents an interesting perspective on technology’s impact on our approach to journalism and, similarly, advertising. Demopoulus discusses how new media is revealing the traditional article - a “discrete, self-contained composition, including whatever context could fit into a paragraph or two, ornamented with photos and graphics” (description borrowed from newsless.org) [...]
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Make It With Us at PSFK Conference San Francisco 2008
Friday, den 24. October 2008At the PSFK Conference San Francisco 2008, Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) explain how to shake up large bureaucratic industries (e.g. broadcast media and aerospace) by turning customers into creators and collaborators.
Modeling themselves after small start ups and blending life and work, Andrew explains how NASA is utilizing everything from virtual meetings [...]
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Pentatonic Workshop: Preserving Traditional Chinese Music
Friday, den 24. October 2008While mainstream Chinese music fans are focused on Cantopop and Mandopop, there is still hope to preserve traditional music in Asia coming from dedicated fans and organizations. China Music Radar recently highlighted one such inspirational group — the Pentatonic Workshop (PW), a not-for-profit organization whose vision “is to return arts and culture to its place [...]
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Streetfind Chic: Nightwood Furniture
Friday, den 24. October 2008Since 2003 the Brooklyn based duo of Myriah Scruggs and Nadia Yaron have been crafting one-of-a-kind modern rustic furniture from pieces rescued from the trash. Their company, Nightwood Furniture offers a down to earth yet airy aesthetic and sensibility. The final pieces have clean lines but offer a lot of character with the addition random [...]
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