Great time for social media marketers
Saturday, den 25. October 2008There is some good news for social media marketers - especially if you are from USA or if your target market is based in USA: “three in four US online adults now use social tools to connect with each, up from 56% in 2007″.
The original report is published at Forrester Research by Josh Bernoff. You can read a synopsis of the original story at Read Write Web.
This news is good enough to boost the morale of online marketers and perhaps a lot of them will jump into different social networking websites to get more visitors to their website.
But again, as I always said, you must find out the best social networking sites in your niche. There is no point in using a website just because it is very popular. And at the same time I do not think that if you are a solo runner, you should invest your time in as many websites as possible.
Do you really have so much time to participate in all the social networks in your niche? I would always recommend you to invest more time in core product development rather than investing your energy and money in promoting it in as many social networks as possible. Seth has a good story on the same topic here. It is always better to have a dominant presence in one or two social networks or forum rather than dividing all your energies in different networks.
Now, how to select the best network in your niche?
Let’s understand one thing very clearly - if you can post quality content (answers, suggestions etc.) you will soon become a worthy member of any network. But established networks already have so many great contributors; it is really very tough to become a top user unless you have huge time to invest. I would recommend you to find out some growing and promising communities too in your niche. Chances are high that you would soon get huge popularity in those small networks.
And that’s it. Two or three networks are enough for a person. Do not forget that you also need enough time to develop the core product.
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