PSFK Germany Presents: Checkdisout - ‘Music is Okay?!’
Monday, den 27. October 2008PSFK Germany is proud to announce checkdisout, the first installment in our new panel series. Every two months our German office based in Hamburg will curate panel discussions on topics from the fields of society, arts, media and culture.
Our local partners for this venture are the publishing house Gingko Press, well-known for their select design [...]
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Street Art QR Code Murals: “This is an Invasion”
Monday, den 27. October 2008Street artist Invader has covered a large portion of the planet with his iconic video game inspired pixel art characters. He’s installed his tile based artworks in at least 40 cities and 30 countries. These missions aren’t just quick bombing runs either. Invader spends 2-3 weeks in each location placing little invaders in strategic locations. [...]
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PBS and Youtube Ask You to Video Your Vote
Monday, den 27. October 2008With the US presidential race coming to a close, PBS is hoping to capture and preserve some of this year’s election fervor with its Video Your Vote initiative, a collaborative online/broadcast project presented in collaboration with Youtube. For Video Your Vote, PBS is asking voters around the country to bring their video cameras to the [...]
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Do you have a pricing strategy?
Monday, den 27. October 2008In my last post titled “Tips for Better Business online during financial crisis” I was talking about discount day. However, after publishing that story I started thinking about the pricing strategy.
For example, there are thousands of web page designers in the web. They design a website according to the need of the clients or just put up a design for sale in their own website. It is not necessary that all of them have great knowledge about pricing strategy but they fix up a price for the product. Do you see the same thing in the market when you go to buy grocery or an electronic product!
Did you ever ask them why they are charging $250 for a WordPress template! What is the actual development cost, recurring cost etc!
And more importantly, why should someone pay $250 for that theme when he or she can get another (no comments on aesthetics) for $50 or even get a free template!
I don’t care how much you are actually charging to design a website. I am just trying to understand what your pricing strategy is! Why you are charging what you are charging!
This is important for you to understand as this would also help you to identify your USP. And your USP have the potential to get you more clients and better pricing than your competitors.
It is not just about web designers. This is also about everyone who is producing or developing a product like content or premium plug-in or SEO/SEM services (just trying to stay within our own periphery).
There are lots of competitions but there is no industry standard pricing perimeter. And thus you would see huge differences in pricing.
When you are selling products developed by other companies, you have a base price where you calculate your profit. How do you calculate your profit on the creative works like website design or content writing or SEM!
What do you do? What is your pricing strategy? Let’s share and learn.
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Eliminate Offices to Save Money, Work Better
Monday, den 27. October 2008With the economy in a negative downturn and precious resources ( food, gas, shelter) going for record prices, people and businesses are looking for anyway to get ahead (or just stay afloat). Wired suggests one way to conserve resources that creates a winning situation for everyone - why not just get rid of offices? The [...]
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Multi-Touch Without a Touch Screen
Monday, den 27. October 2008Microsoft has stepped up with a challenge to the Apple iPhone’s lauded multi-touch interface. The PC maker released their innovative SideSight system last week at the User Interface in Software and Technology Symposium. The technology allows users to control actions on a cell phone screen by moving their fingers along side the device. Infrared sensors [...]
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Sneakers You Can Draw On (again and again)
Monday, den 27. October 2008Reebok have just released a new pair of basketball sneakers that lets wearers scribble something new on them for every game. Aesthetically, the kicks look like most any other basketball sneaker, but what sets the ATR Talkin’ Crazy apart, is the dry-erase upper and included marker.
A quick look at the website indicates Reebok are [...]
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Most Popular Articles on PSFK From The Last 7 Days
Monday, den 27. October 2008Here are PSFK’s top five articles from Oct. 20 - Oct. 26, 2008. Results are based on Google Analytics and in order of overall page views.
Light Bulb to Last 30 Years - Dan Gould
New Bike Helmets That Make You Look Great - Orli Sharaby
Bean Counter Ad From Apple - Piers Fawkes
Chanel + Zaha Hadid’s Mobile [...]
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Holiday Gift Idea: Best of Instructables Book
Monday, den 27. October 2008How-to-do-everything site Instructables.com just unveiled a new book showcasing 120-plus of their best projects in an ultimate, 300-page guide: The Best of Instructables, Vol. 1. The compilation features instructions on how to make a everything from paper wallets and electric umbrellas to customized game controllers to LED grafitti wands. A lovely gift idea for your [...]
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Pic: Evolution of the Pepsi Logo
Monday, den 27. October 2008We got a little package from Pepsi today showing off their new can. But, what we liked best were all the other cans they sent along showing the evolution of the logo.
© Jeff Squires for PSFK, 2008. |
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