Our Next Product: “PSFK On Call” aka Phone A Friend
Tuesday, den 28. October 2008Having deliberated about trying to provide an alternative to services like Iconoculture, we’ve realized that a mirror of these type of services is not needed. Our research suggests that Iconoculture clients like advertising agencies are not looking for the deep stats to back their presentations to clients but more looking for access to people who [...]
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Johnny Lee: Success Through Rapid Prototyping & Sharing
Tuesday, den 28. October 2008Do it now, do it fast, get feedback, fix do it again. Nowadays the TOTE algorithm is sped up to ludicrous speed -or as fast as our communication tools will allow us to operate.
Core 77 shares with us the story of Johnny Lee, formerly of Carnegie Mellon University. His homemade video of how to hack [...]
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Abstract Athletics: 17 Cameras Film Only Zidane
Tuesday, den 28. October 2008During a football match between Real Madrid and Villareal in 2005, Zinédine Zidane (yes, the head butt guy) was filmed by 17 cameras non-stop throughout the match - “registering his every step, movement and facial expression; how he enthusiastically throws himself into the game, but also how he at times gazes distractedly around, tests the [...]
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Creating Community With Urban Farming
Tuesday, den 28. October 2008Will Allen is a farmer and CEO of Growing Power, a community farm and food center in Milwaukee, Wisconsin. Growing Power’s mission is to help facilitate community run food systems. Locally, nationally and internationally, they teach people to grow food, create quality soil and generate energy. Allen believes that the next generation of farmers is [...]
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The Internet Saved the Video Star?
Tuesday, den 28. October 2008Amazingly MTV is back with a new website that focuses on actual music videos. MTV music has a simple interface reminiscent of other video sharing sites, with options to browse by artist or song and search popular videos. Besides passively watching videos, users can create social media type profiles to connect with others and share [...]
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Parallel Kingdom: a MMO for the Mobile Generation
Tuesday, den 28. October 2008Parallel Kingdom is making waves for being one of the first massively multiplayer online games (MMO) developed for play on both the iPhone and Android platforms. The interface, upon first glance, isn’t all that striking - it’s the real/virtual world gameplay that is the exciting part. The game relies on the mobile device’s GPS to [...]
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Staying Future Focused in the Storm of NOW!
Tuesday, den 28. October 2008Frog design has an interesting blog post which poses the question “How do we maintain a balance between instant gratifacation and sustainability?” They wonder what kind of correlation there is between how we communicate and how we manage resources (time, mental, physical). Is the thinking and actions behind micro blogging and quick, short communication - [...]
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Inspiring Story:Man Builds a Lamborghini in his Basement
Tuesday, den 28. October 2008Recently Jalopnik featured the story of Ken Imhoff from Wisconsin who in 1985 fell in love with the Lamborghini Countach in the movie Cannonball Run. He had so much appreciation for the car that rather than spend money buying one he decided to hand build his own, from scratch, in the basement of his house. [...]
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Does Footer Link Optimization have any impact on SEO?
Tuesday, den 28. October 2008We have been talking about blogs, blogging and branding for a long time. Now let’s talk about SEO (white hat obviously) of static websites.
For quite a long time, SEOs had some favorite on-page optimization spots like meta data optimization (title, keywords, descriptions…), content optimization, navigation pattern optimization (keywords in internal link’s anchor text, breadcrumb…) etc. Some over enthusiasts also optimized footer links with keyword rich anchor texts.
Now, in this post we would like to talk about footer link optimization practices.
A few months back, Google somewhat declred that they would bring down the value of site wide links. And in the last update, we have seen some changes in PR (perhaps your site’s PR dropped due to huge number of links from different blogrolls). So, do you really think that site wide links in the footer section are really helping you in case of SEO?
As far as my experience and observations are concerned, I don’t think it is of any good in respect to SEO. On the contrary for a developed site (with lots of pages 3 or 4 clicks away from the home page), if you use keywords in the footer links, this may hinder user experience. You cannot deny that, over use of keywords in anchor text, makes things look clumsy for a reader to easily find the content.
What do I do!
1. I try to keep the anchor texts in the footer as simple as possible.
2. I do not use same links in the footer section of all pages.
3. Once the main landing pages are identified, I try to focus on which pages the reader may look for more information on the topic (the connected pages). Analytics report is good enough to tell you these details. You can also look for where the visitors are going from those pages. If it does not serve any purpose, you can try to navigate the readers via those links. Don’t forget to call for action.
4. In SEO, every little bit counts. Do not completely ignore keywords in the anchor text. But use them sensibly to help the visitors.
5. Some links like Home, About Us, Contact Us, Privacy Policy, Terms & Conditions etc. are stapled links. I always keep them as they are in the footer links.
Do you have any other suggestion? Please share them here:
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Ultra-Bedouin Worker Road Trip
Tuesday, den 28. October 2008We’ve been talking about bedouin workers for a while now, but a recent interview on webmonkey with two mega-bedouins simply made us smile. After their lease ran up, Pittsburgh web designers Nathan Swartz and Olivia Meiring, along with their 7-year-old son Tristan, donated most of their stuff to Goodwill, bought an RV and hit the [...]
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