Pictures from The MindValley / SMART Event
Sunday, den 30. November 2008I’m probably the last person to upload pictures from the SMART Seminar / Mind Valley dinner and hang-out session earlier this month. Thanks to Vishen for organizing such a great event, which is a great break from the otherwise boring life of an Internet marketer
Granted not all the pictures are here but can [...]
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Google’s Searchwiki is anything but a wiki
Friday, den 28. November 2008pWOW WOW WOW - take a look at this video (if you haven#8217;t seen it already):/p
pa href=”http://in.youtube.com/watch?v=t8Pl1H0dIXE”Google Searchwiki Demo on YouTube/a/p
pNow, Google is no longer a search engine alone; would you mind calling it a social bookmarking website that also offers the best results on the web for a search term? Would you mind calling it a giant that is somewhat going to change the way you reach a web page? Are you waiting to see something like this in Yahoo too?/p
pAnyways, I have waited for a few days to use this feature. But perhaps I am one of the unlucky few 
and thus I am not going to talk about the flaws in the system. There are lots of posts in the web that you can read./p
pIn my wildest dream, I can see a new service being offered by different web marketing companies: Get great reviews on your website from different Google accounts - Get more targeted visitors #8230; blab blab blab./p
pI always believe that people have knowledge - they can decide what is good for them. I respect their opinion. At the same time I believe that my opinion on nuclear weapon is less valuable than a nuclear scientist#8217;s opinion even though my opinion may be lot more popular. People may like to follow my opinion than the scientist#8217;s. And how would a general visitor know if the person is a scientist? How does Google tackle this? Will they make the contributors bound to develop a profile page? Isn#8217;t that vulnerable to spam too? And do you really think that general people would be interested to visit each and every contributor#8217;s profile page?/p
pYou might be saying that, social bookmarking websites follow the same process. But think twice: Google is almost your gateway to internet. Do you really search what people are talking about the website in a social bookmarking platform before you interact with it?/p
pTo add to this, I am not ready to call it a Wiki. The first reason is that in a wiki page, you do not get different opinions. Different contributors from different parts of the world, develop a content - single piece of content. A wiki page is anything but opinions. But here you are bound to get lots of opinions./p
pAnd this is now an open solution for Google to store your data./p
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What makes a blog super hit?
Thursday, den 27. November 2008pOne of my colleagues asked me last day - how to make a super hit blog? She is new to blogging and got a fresh blog under wordpress domain with total of 4 posts on personal stuff./p
pThere are thousands of bloggers who want to start a super hit blogs with thousands of readers and hundreds of comments from day one (a lot of them do not even know how to measure the amount of visitors)./p
pThis is not a new question to me. I have often encountered fresh bloggers asking me how to make money from blogging. I have even come across a blogger (with not more than three post experience) who started some adult blogs to earn money via AdSense./p
pAny ways, last day I started thinking what makes a blog super hit rather than thinking how to make a blog super hit./p
pOne thing is pretty clear - every super hit blog is super hit for their own reasons. There is no ready made strategy that makes a blog super hit./p
pIn case of corporate blog or a celebrity blog, the brand name or the blogger himself makes the blog popular. In other situations, content, writing style, topic, network, communication or even designs make a blog popular. To put it simply, every successful blog have a USP that it sells to gain popularity./p
pWhat is your story?/p
pDo you have any USP to sell? Or, have you identified something that you may call your USP and something that will set you apart from other bloggers in your niche?/p
pSo does it mean that having an USP is enough to make a blog super hit?/p
pI don#8217;t think so. USP is not something that you have identified for yourself. The USP must be identified by the reader. They must find a reason to come back to your blog over and over again./p
pAnd most importantly, you must be good at marketing your blog so that you can easily reach people who can identify your USP and may be interested to talk about you./p
pDo you want to start a super hit blog?/p
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a little bit of our family trip
Thursday, den 27. November 2008I apologize for not being able to post regularly as I’m on a family vacation with my family for the next couple of weeks. Though it’s been a little tiring for us - waking up a little earlier and handling the travel demands of my preschooler, everything has been great and we are enjoying ourselves.
Tokyo [...]
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Free Shipping On PSFK’s Good Ideas In 2009 Report
Wednesday, den 26. November 2008The fine people at Blurb have offered free gorund shipping within the US for our book Good Ideas In 2009. All you have to do is add ‘freeshipping’ in to the promo-code box on the product page here before Dec 9 (and read the small print below*).
Want to know more about the book? Well, at [...]
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How to write or develop a good “About Us” Page - Part 2
Wednesday, den 26. November 2008pThis post is the second part of a title=”Permanent Link to How to write or develop a good ” href=”../../../../../how-to-write-or-develop-a-good-about-us-page/”How to write or develop a good #8220;About Us#8221; Page/a. If you missed the last post, I would recommend you to read it first./p
pWe went back to the owners to identify the key points of their business and productions and framed a story board accordingly. We filmed the whole team in the workshop. They were working and having fun and one of them was talking to a customer over phone. By chance, we even got a new customer visiting their workshop while we were shooting. We did not miss the opportunity to take his opinion about their furniture and development process./p
pWe worked hard to develop the video into a very professional one and yet kept the essence of a realistic video./p
pWe put the video on the #8220;About Us#8221; page./p
pThat was not all - we tried to develop a story around their brand and their working process. And most importantly, we invited the website visitors to visit their workshop in person./p
pWhy we did all these?/p
pWhen, a lot of people are visiting your #8220;About Us#8221; page, it is a clear indication that they have some sort of interest on you. If you are selling a product via your website or accepting money for your product or service, people may be more interested to know about you before making the final decision./p
pThis is just one aspect of a good #8220;About Us#8221; page. The main purpose is actually developing a brand - a story that may inspire your target market to get a positive impression about you. Telling a story about you and your product or brand is very important because otherwise the target market will develop a story to believe. If you take the active step you can actually guide the visitors to think about you as you want./p
pAs far as blogs are concerned, talk more about the #8220;you#8221; behind the blog - present the content in such a way that it not only fulfills the need to know about you but also develops a story around you and the blog./p
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Thinking and Doing by The Designers Republic
Wednesday, den 26. November 2008Rumours and speculation swirled around the graphic design community recently when the website of legendary UK design firm The Designers Republic disappeared for several weeks. tDR’s work has since had a strong influence on graphic design, motion graphics, and even architecture for the last two decades. For many, the firms design work for Warp [...]
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Video: Good Ideas in 2009 in Design
Wednesday, den 26. November 2008Last weeks Good Ideas Salon was another great success. Led by Dave Pinter (PSFK/GRID2 International), along with design experts including Craig Dubitsky (The Kind Group), Jill Fehrenbacher (Inhabitat), John Fiorelli (Cut and Paste), and Peter Semmelhack (Bug Labs), the panel discussed innovations they anticipate on seeing more of in the field of modular design.
Our next [...]
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Motorola Tries to Astroturf Boing Boing, Hilarity Ensues
Wednesday, den 26. November 2008Boing Boing Gadgets was recently the victim of an overzealous comment spammer . Commenter “MGOODE08″ was noticed repeatedly posting comments which just happened to always mention the Motorola Krave. This tactic might have gone unnoticed if used sparingly, but MGOODE08 overdid it, writing loads of comments, all with similar (and laughable) wording.
For example:
I’m so glad [...]
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Murketing’s Limited Edition Tees
Wednesday, den 26. November 2008Rob Walker’s Murketing Organization will be selling three extremely limited edition tee-shirts “inspired by consumer psychology research”, created by three up-and-coming design students at Savannah College of Art and Design. The 48-Hour T-Shirt Project (each shirt will only be sold for 2 days) will start on Monday Dec 1, when the first shirt will be [...]
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