Feedburner Merged Into Google Feeds
Monday, den 10. November 2008Feedburner was one of the pioneers in web 2.0 services. They created an easy to use RSS system that could handle the growing volume of blogs and allow authors to republish their feeds in a variety of friendly and optimized ways. Google purchased Feedburner in 2007 and after a year of planning has decided to [...]
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YouTube Adds Full Length MGM Movies
Monday, den 10. November 2008YouTube is starting to play catch-up with Hulu.com. After a mostly loosing battle against keeping copyrighted material off it’s site, the video sharing service will now feature full length content from MGM. Metro-Goldwyn-Mayer will run a limited selection of TV series along with full-length films and popular movie clips. Earlier this month, YouTube also began [...]
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Jan Chipchase on Researching in the Field
Monday, den 10. November 2008Last week we had the privilege of attending Tiger.Blam, an eye-opening discussion put on by frog design and IxDA featuring Nokia field researcher Jan Chipchase. Though not trained as an anthropologist, Chipchase makes a living by learning first-hand about how people interact, work, and - just generally - live with and without technology. He openly [...]
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The Stick, Universal Plaything Enters Toy Hall of Fame
Monday, den 10. November 2008The omni-useful Stick has been entered into the Toy Hall of Fame. Sure it sounds like a headline out of the Onion, but it’s actually quite genius if you think about it. A stick is a perfect product. It’s free, sustainable, has many uses and can be upcycled/recycled into a vast number of forms.
CNN reports:
The [...]
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Buzz marketing – reaching them via peers
Monday, den 10. November 2008Do you watch television shows? Even if you don’t, your target audience might be watching TV shows. Am I asking you to advertise on television? Oops - no; I am not asking you to do anything like this unless you have enough money and a proper reason to invest.
Advertising trends are changing very fast. Advertisers and marketers know very well that you simply flee away to another channel as soon as you see that an advertisement is popping in.
To add to this, I feel, people expect different things from web. For example, you cannot click on an advertisement in Television to get more information and thus you do not expect to do it either. However, in the web, the viewer would simply click on the link to get more information or to buy the product. This example may seem very funny and common but perhaps this is the most important advantage of web. People have already grown apathy towards direct advertisements promoted in televisions but they are yet to get such apathy about online advertisements (I exclude forced pop ups).
Why am I telling all these? A recent U.S. study found that two-thirds of all consumer goods sales are now directly influenced by word-of-mouth. Some big companies like Adidas are trying to capitalize on that. And sometimes they call it buzz marketing - a below the line advertisement plan.
So, what exactly is buzz marketing in real world?
The model is simple - they try to capture some of the opinion builders or leaders from smaller groups like a football team captain and offer them free samples to use. They love to show it off in different occasions as a proud possession and eventually influence others to get one. And the return on investment as those companies recorded is much higher than the returns from traditional advertisements. There are some big agencies that gather such people and execute the buzz marketing plans.
We also do the same thing in web. Don’t you think social network marketing is just an online version of these sorts of Buzz marketing?
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New Small Business Administration Section on Sparkplugging
Monday, den 10. November 2008Every Monday for the last few months, Tracy Johnson has been providing great resource posts on behalf of Business.gov. Business.gov is the official business link to the U.S. Government, and managed by the U.S. Small Business Administration (SBA) in a partnership with 21 other federal agencies. This partnership, known as Business Gateway, is a Presidential [...]
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Bike Thefts? RFID to the Rescue
Monday, den 10. November 2008Bicycle usage is up around the world - and with increased amounts of bikes come increased instances of bike thefts. Copenhagen residents alone had 20,000 bicycles stolen last year. Three initiatives from around the globe are aiming to combat and prevent bike theft using RFID (radio frequency ID) tags.
The University of Portsmouth in the UK [...]
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Most Popular Articles on PSFK From the Last 7 Days
Monday, den 10. November 2008Here are PSFK’s top five articles from Nov. 3 to Nov. 9, 2008. Results are based on Google Analytics and in order of overall page views.
Pic: Evolution of the Pepsi Logo - Jeff Squires
Time’s 50 Best Inventions of 2008 - Dan Gould
Streetside Beautification - Christine Huang
Dov Charney’s Concern About Being Shut Down By The Feds [...]
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Improv Everywhere Style Google Street View Hacking
Monday, den 10. November 2008Street With A View is a performance project that injects fiction and fun into the world of Google Street View. On May 3, 2008, a group of artists worked with the Google Street View team to create a spectacle along Sampsonia Way in Pittsburgh, Pennsylvania. A ticker tape parade with a marching band, a marathon, [...]
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Revolutionary Bricks
Monday, den 10. November 2008While most modern houses in the Northern Hemisphere are built of wood, those in the Southern Hemisphere are mostly constructed with cement and bricks made of clay, a material that has a major impact on the environment. In an attempt to minimize this, researchers from the National Institute of Amazonian Research (INPA) have developed a [...]
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